Sega AM5

From Sega Retro

Sega AM5
Founded: 1991
Defunct: 1999
Headquarters: Japan

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Sega Amusement Machine Research and Development Department #5, commonly known as Sega AM R&D #5 or Sega AM5, was a research and development division within Sega. AM5 was created in 1991 and was split from the arcade hardware design department of Sega AM4 to focus on creating large scale attractions for the planned indoor theme parks that would eventually open during the latter half of the decade, such as the Joypolis and Galbo venues in Japan, as well as the overseas SegaWorld London and Sega World Sydney.[1].

Unlike AM4 which collaborated with the software departments AM1, AM2 and AM3, AM5 designed and created most, if not all, of its products by itself. It was most active during the mid-1990s when Sega were rapidly expanding their theme park operations across the world, but due to financial pressures and managerial problems, were gradually scaled back in scope. In 1999, AM5, like all the AM and CS teams at Sega, was renamed, and ceased to exist. Mirai R&D took its place, which had a different focus on arcade machines for small children.

Sega has continued to develop attractions for the remaining theme park venues they are affiliated with, however, it was only during the period of 1991 to 1999 that an internal division was promoted for these tasks.




Domestic Sega studios
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CSK Sega Sammy Holdings
Sega Enterprises, Ltd. Sega Corporation Sega Games & Interactive
Sega R&D 1 Sega AM1 R&D #1 WOW Entertainment Sega WOW Sega AM1
Studio 128 Sega R&D 8 Sega AM2 R&D #2 AM2 of CRI Sega-AM2 Sega AM2
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Sega AM3 R&D #3 Hitmaker Sega AM3
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R&D #9 United Game Artists
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