Sega AM5

From Sega Retro

Sega AM5
Founded: 1991
Defunct: 1999
Headquarters: Japan

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Sega Amusement Machine Research and Development Department #5, commonly known as Sega AM R&D #5 or Sega AM5, was a research and development division within Sega. AM5 was created in 1991 and was split from the arcade hardware design department of Sega AM4, to focus on large scale attractions for Sega theme parks that were just beginning to come in vouge (such as the Joypolis chain and Sega World ATC Galbo)[1].

Unlike AM4 which collaborated with the software departments AM1, AM2 and AM3, AM5 designed and created most, if not all, of its products by itself. It was most active during the mid-1990s when Sega were rapidly expanding their theme park operations across the planet, but due to financial pressures, was gradually scaled back in scope. In 1999 AM5, like all the AM and CS teams at Sega was renamed, and AM5 ceased to exist. Mirai R&D took it's place which had a different focus on arcade machines for small children.

Sega continued to develop attractions for their Joypolis well into the future, especially during 2002 when Sega refurbished their theme park chains. However it was only during the period of 1991 to 1999 that Sega promoted an internal division for these tasks.




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