From Sega Retro


Hitmaker Logo.svg
Founded: 2000-04-21[1]
Defunct: 2004-07-01 (as Subsidiary)[2], 2005-04-01 (as Division)
Merged into: Sega AM3

Hitmaker (ヒットメーカー) is a former internal development studio owned by Sega. It was founded in 2000 largely on the remains of Sega Software R&D Dept. 3 (formerly Sega AM3), and was one of the ten that was spun off during the 2000 restructure.

AM3 was a dominant force within Sega throughout the 1990s, however had been arcade-orientated by design. With Hitmaker, this focus shifted more towards home consoles, but as the arcade section did not go away, this led to Hitmaker producing a large proportion of Sega games during the 2000-2004 period.

The biggest international successes for Hitmaker were Crazy Taxi and Virtua Tennis, popular on their original arcade releases and subsequent Dreamcast ports. In Japan, however, the studio also changed the Japanese arcade landscape, with World Club Champion Football: Serie A 2001-2002 and The Key of Avalon: The Wizard Master. These titles, alongside Sega AM2's Virtua Fighter 4 and Mirai R&D's Mushiking: The King of Beetles, popularised new features and dynamics with cards and internet usage.

In October 2003, Sega Rosso was merged back into the studio.[1]

Hitmaker had their own record label, Hitmaker Records, for a short period.


Former members


Magazine articles

Main article: Hitmaker/Magazine articles.

Promotional material

External links


Domestic Sega studios
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CSK Sega Sammy Holdings
Sega Enterprises, Ltd. Sega Corporation Sega Games & Interactive
Sega R&D 1 Sega AM1 R&D #1 WOW Entertainment Sega WOW Sega AM1
Studio 128 Sega R&D 8 Sega AM2 R&D #2 AM2 of CRI Sega-AM2 Sega AM2
Sega AM11 R&D #4 Amusement Vision New Entertainment Sega CS1
Ryu ga Gotoku Studio
DigitalRex AM Plus
Sega AM3 R&D #3 Hitmaker Sega AM3
AM Annex R&D #5 Sega Rosso
Sega AM4 Sega Mechatro Product R&D
N. Pro. R&D
Sega AM5 Mirai R&D Family Entertainment
Sega AM6
Sega R&D 2 Sega CS Sega CS1 R&D #6 Smilebit Sega Sports Design
Megasoft Team Andromeda
Sega PC Online R&D
Sega CS2 R&D #7 Overworks GE2 Sega CS3
Sonic Team
Sega CS3 R&D #8 GE1 Sega CS2
R&D #9 United Game Artists
Sega Sound Team
Sega Digital Media Wave Master Wave Master (label)
Mobile Content R&D Sega Networks
Visual Entertainment Marza Animation Planet