New Entertainment R&D Dept.

From Sega Retro

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New Entertainment R&D Dept.
Division of Sega Corporation
Founded: 2004-07-01[1]
Defunct: 2008-05-01
2004-07-01
2008-05-01

New Entertainment R&D Dept. (NEソフト研究開発部) was a development division within Sega formed after a restructuring of Sega (and Sammy) in 2005. The division was effectively a continuation of Amusement Vision, with the Amusement Vision moniker dropped. Non sports staff of the former Smilebit studio also ended up at the studio, with sports game developers going to Sports Design R&D Dept..

As the name suggests, New Entertainment was responsible for developing brand new products for Sega, specifically those aimed at the consumer (home) market. By far its biggest success in this regard was the release of Yakuza, which went on to spawn an entire franchise. It also continued the Super Monkey Ball line of games.

In 2008 it continued as Sega CS1.

Sections

  • Program Section (プログラムセクション)[2]
  • Sound Section (サウンドセクション)[3]
  • Sound Section 2 (サウンドセクション2)[4][5][6][7][8][9]

Sound Section was responsible for games developed by NE R&D Dept., whereas Sound Section 2 worked with GE1, GE2 and Sports Design.

Current Members

Softography

PlayStation 2

  • (2005)
  • (2006)

Nintendo DS

  • (2005)

PlayStation 3

  • (2008)
  • (2008)

Wii

  • (2006)

List of staff

References

https://www13.atwiki.jp/game_staff/pages/603.html#id_3d7108ad


Timeline of Sega of Japan research and development divisions








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