Shaw Wallace Electronics
From Sega Retro
| ||
| Shaw Wallace Electronics | ||
|---|---|---|
Headquarters:
|
This teeny-tiny article needs some work. You can help us by expanding it.
Shaw Wallace Electronics was a subsidiary of Indian liquor manufacturer Shaw Wallace, and an official distributor of the Sega Mega Drive in India.[1]
Company
Shaw Wallace Electronics entered into a distribution deal with Sega for the Sega Mega Drive in April 1994, selling the system at at the relatively-high price of ₹18,000.[1] Sales were underwhelming, but the company remained India's official distributor of that system until sometime in 1995, when Indian video game distributor Maze Marketing successfully pitched a lower-price sales strategy to Sega and was subsequently awarded that country's official distribution rights.[1]
Shaw Wallace seal between opening of game box case
Shaw Wallace seal on the back of the game
References
- ↑ 1.0 1.1 1.2 http://articles.timesofindia.indiatimes.com/2011-08-19/india-business/29905012_1_video-gaming-sega-playstation (Wayback Machine: 2013-04-30 20:53)