Eduardo Morales-Hermo

From Sega Retro

EduardoMorales-Hermo.jpg
Eduardo Morales-Hermo
Place of birth: Madrid
Date of birth: 1946[1] (age 77-78)
Company(ies): Segasa
Role(s): Executive
Education: University of Cambridge[2] (1962 – 1966), University of Maryland College Park[2] (1966 – 1967), University of Nevada-Las Vegas[2] (2006 – 2006)

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Eduardo Morales-Hermo was the CEO of Segasa. In the company since the first day, which he joined while a conscript in the Spanish Army[3][4] (he fell in good graces with his Captain, becoming its protégé, which made his military life more easyer, with its military service reduced to only three hours passed in the army barracks, which provided him free time to complete his studies, and work in Segasa's factory in the afternoon, a job he got with the help of a close friend of his Captain[1]) he first started in Commercial and Administration Management and then as a Commercial and Marketing Director before being appointed in 1978[1] as CEO and General Manager, remaining in that role until 2006, when the company closed down. He is currently a Senior Gambling & Betting Business Consultant at Ficom Leisure and CEO of iGamingCo[5].

Morales-Hermo was also instrumental in forming Facomare[6] (Asociación Española de Empresarios de Máquinas Recreativas, Spanish Association of Game Machine Manufacturers), the second game manufacturer's assocation in Spain (which he presided[7] for six years from 1979 to 1985[8]) , after the discontent[9] of the Spanish companies with Andemar C.V. (Asociación de Empresários de Máquinas Recreativas de la Comunidade Valenciana, Association of Game Machine Manufacturers In The Valencian Community), accused of allegedly monopolizing[10] the council, giving few rights of vote to the manufacturers and ignoring their opinions and interests.

Eduardo was also the major shareholder[11] and one of the founders, along with its friend, British game designer Ron Watts (Ronald Arthur Watts) of Sega, S.A. Sonic UK Design Ltd (later Astra Games Limited), Segasa's UK subsidiary company. When the Austrian conglomorate Novomatic Group of Companies purchased an 80 percent controlling hold of Sega, S.A. Sonic UK Design Ltd in 2004[12], Eduardo Morales-Hermo and Ron Watts retained[12] the remaining 20 percent stock of the company (10 percent each).

Photographs

Main article: Photos of Eduardo Morales-Hermo

References

  1. ↑ 1.0 1.1 1.2 Azar, "Octubre 1985" (ES; 1985-xx-xx), page 43
  2. ↑ 2.0 2.1 2.2 https://europeangaming.eu/portal/press-releases/2018/07/11/23648/portuguese-gambling-market-update-presented-by-eduardo-morales-hermo-at-european-gaming-congress-egc-2018/
  3. ↑ Azar, "Septiembre 1986" (ES; 1986-xx-xx), page 44
  4. ↑ Azar, "Septiembre 1986" (ES; 1986-xx-xx), page 45
  5. ↑ https://europeangaming.eu/portal/press-releases/2018/10/09/29955/gamblingcompliance-experts-donata-szabo-and-joe-ewens-announced-as-moderators-for-two-important-panel-at-egc2018/
  6. ↑ https://euromat.org/membership/member-countries/spain
  7. ↑ https://euromat.org/programme-speakers/speaker-eduardo-morales-hermo
  8. ↑ Azar, "Marzo 1985" (ES; 1985-xx-xx), page 19
  9. ↑ Azar, "Octubre 1985" (ES; 1985-xx-xx), page 44
  10. ↑ Azar, "Septiembre 1985" (ES; 1985-xx-xx), page 34
  11. ↑ https://www.coinslot.co.uk/2018/12/17/jpm-astra-games-sega-uk/
  12. ↑ 12.0 12.1 File:DiePresse DE 2004-09-23.pdf
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