From Sega Retro

Segasa logo 3.png
Fast facts on Segasa
Founded: 1968-03-25
Defunct: 2005?

Segasa (originally founded as Sega S.A.) was a Spanish amusement company established on March 25, 1968, by Sega Enterprises, Ltd.-related shareholders. It produced coin-operated amusement machines and pinball tables, which were the only coin-op equipment legally produced in Spain at the time.

While the history of Segasa is not fully understood, the company is believed to be a subisidary of the Sega group operating in Spain, producing arcade machines locally for the Spanish market. It is thought to have introduced many of Sega's electro-mechanical arcade machines to the region, using Japanese designs but with parts sourced from Europe. It also invented its own games.

In Franco's Spain, gambling games ("type B" games) were not permitted, meaning Segasa could not benefit from Sega's history of slot machines and other gambling products. This law was overturned in 1977 during Spain's transition to democracy.

In the mid-1970s, likely in conjunction with Sega changing its corporate logo, Segasa began trading as Sonic (years before the invention of Sega's mascot, Sonic the Hedgehog), sometimes under the full title of Segasa d.b.a. Sonic (doing business as). It was during this time that Segasa signed distribution deals with other US and Japanese firms (such as Williams, Atari Inc.[1] and even Nintendo[1]), bringing further titles to Spain.

Segasa was also one of the few active video game companies operating in Spain that went out of its way to obtain official licensing agreements[1]. At the time, it was more common to see unauthorised bootleg arcade boards, and for many years these grey markets competed directly with Segasa. Initially attempts were made to localise games for a Spanish audience, though many later games were left as originally intended.

During the 1980s Segasa introduced the "Video Sonic" concept - a standardised arcade cabinet with interchangable parts, allowing new arcade games to be hooked up without needless extra cost. By the 1990s virtually all game Spanish game production had ceased, with Segasa's main business being the importing and rebranding of arcade games for these Video Sonic cabinets.

In 1994 Segasa became independent from Sega, being wholly owned by Spanish shareholders. As the decade drew to a close and more elaborate arcade cabinets were becoming more commonplace, Segasa moved into the gambling sector before closing its doors around 2005.


Electro-mechanical arcade



  • Astro-Flite (Strato-Flite; Williams)
  • Baby Doll (Satin Doll; Williams)
  • Big Ben (Williams)
  • Casbah (Darling/Jubilee; Williams)
  • Gulfstream (Williams)
  • High Ace (Dealer's Choice/Lucky Ace; Williams)
  • Lucky Ace (Williams)
  • Spanish Eyes (Super Filte/Strato-Flite; Williams)
  • Star-Flite (Williams)
  • Storm (Flash; Williams)
  • Travel Time (Williams)
  • Triple Action (Williams)



Photo gallery



  1. 1.0 1.1 1.2 File:Micromania ES 016.pdf, page 31
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