Beeshu

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Beeshu, Inc. was a third-party computer and video game accessory manufacturer which specialized in joysticks. While it primarily manufactured products for the then-dominant Nintendo Entertainment System, the company also produced a line of accessories for Sega's 8-bit and 16-bit systems.

Company

Founded in the late 1980's and headquartered in Middlesex, New Jersey[6], it later relocated to Winter Garden, Florida in June 1990.[3]

Beeshu filed for bankruptcy on July 20, 1995.[1]

Beeshu, Inc. v. Sega of America, Inc.

On July 15, 1993, Beeshu sued Sega Enterprises through its Western subsidiary Sega of America in a California federal court. Beeshu claimed that it had become the principal accessory manufacturer for Sega's consoles in 1990 and, per its contractual agreement, did not produce accessories for any other client. Beeshu alleged that Sega subsequently used its proprietary information on the manufacturer's accessories to contract another manufacturer for similar accessories (particularly its wireless gamepads). Beeshu stated that it discovered this in October 1991, and that it caused the company to halt production of its products for Sega - eventually culminating in a loss of sales by September 1992, as retailers like Toys "R" Us began stocking Sega's new accessories in place of Beeshu's. With the lawsuit, Beeshu was seeking $20,000,000 in lost sales and an additional $20,000,000 in damages.[7]

Sega of America hired Silicon Valley's tech-specialized lawfirm Fenwick & West to represent them. Ultimately, the firm's arguments resulted in the dismissal of Beeshu's claims for damages, with the manufacturer voluntarily dismissing their case altogether.[8]

Accessories produced

Master System

Mega Drive

Game Gear

Magazine articles

Main article: Beeshu/Magazine articles.

References

  1. ↑ 1.0 1.1 1.2 https://www.newspapers.com/clip/68930791/chapter-7-filing-for-beeshu-inc/ (Wayback Machine: 2021-01-31 00:29)
  2. ↑ VideoGames & Computer Entertainment, "February 1989" (US; 1989-0x-xx), page 10
  3. ↑ 3.0 3.1 3.2 https://www.newspapers.com/clip/68934223/leasing-the-law-firm-of-bogin-munns/ (Wayback Machine: 2021-01-31 00:29)
  4. ↑ Electronic Gaming Retail News, "January 1992" (US; 199x-xx-xx), page 23
  5. ↑ Summer CES Directory, page 147
  6. ↑ Electronic Gaming Monthly, "May 1989" (US; 1989-0x-xx), page 13
  7. ↑ https://www.newspapers.com/clip/68933280/beeshu-sues-sega-enterprises/ (Wayback Machine: 2021-01-31 00:29)
  8. ↑ https://assets.fenwick.com/legacy/FenwickDocuments/antitrust1.pdf
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