Kenga
From Sega Retro
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Kenga was a Ukrainian clone console manufacturer and distributor, most notable for establishing Kenmaster in 1994, and for temporarily being an official distributor for the Sega Multi Mega.
Contents
Company
Kenga was the Ukrainian company responsible for creating the Kenga brand popular in the CIS countries. They established Kenmaster in 1994. Kenga owned 90% of the company and Lamport 10%. Kenmaster started importing consoles and pirated Kenga games from Taiwan and distributing them through the Lamport retail network.
An aggressive advertising campaign was launched. The company's management created the Ken-Club whose members had various benefits to buy games and consoles. Ken-Card (5% discount card) was also issued for them. Once a month, a random cardholder got $500. Kenga sponsored the Ukrainian program Kenga Predstavlyaet. Magazines such as Velikiy Drakon, Magazina Igrushek and Yunyy tehnik all featured and advertised consoles.
The company left the market at the peak of its popularity and moved the brand to another market, opening a chain of stores for children.[1]
Kenga the Kangaroo
The mascot of the company was a kangaroo of the same name, who lived in the fictional mountainous country of Kenland.
Products
List of clone consoles
Promotional material
Images
