Nihon Kikai Seizou
From Sega Retro
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Nihon Kikai Seizo was a successor to the manufacturing arm of Service Games, Japan, incorporated on the same day as Nihon Goraku Bussan (the distribution arm) in Japan. Nihon Kikai Seizo traded as Sega Inc., the "Sega" name being adopted from Service Games products.
Despite originally being split in 1960, Nihon Goraku Bussan would acquire Nihon Kikai Seizo in June 1964.