BMG Interactive

From Sega Retro

For the Japanese partnership with Victor, see BMG Japan.

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BMG Interactive
Founded: 1994
T-series code: T-180
Merged into: Take-Two Interactive (1998)
New York, United States

BMG Interactive, originally known as BMG Interactive Entertainment, was the multimedia and new technologies division of BMG Entertainment, itself a subsidiary of the Bertelsmann media empire.


In 1998 BMG Entertainment sold BMG Interactive to Take-Two Interactive, in exchange for 16% of Take Two's stock. At the time, BMG Entertainment was a publisher of UK-based DMA Design's games and owned the intellectual property rights to the likes of Grand Theft Auto. During a subsequent restructure, BMG Interactive effectively became the newly established "top tier" publishing label for Take Two, Rockstar Games.