From Sega Retro

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Founded: 1884

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BRIO AB[1] is a Swedish wooden toy company founded in 1884, and is most famous for their line of wooden trains which have been selling across the continent since the 1950s.

BRIO was a distributor of Sega products in Scandinavia during the 1990s and early 2000s (distribution was managed by its division PlayMix[2][3]). They began by taking over Swedish distrubtion from Dennis Bergström Elektronik in 1990, before gaining the rights to distribute products in Norway in 1990, Denmark in 1990-1993, Finland in 1991, and Denmark again in 1999. Since this brief stint in the video game industry, the company has returned to producing, marketing and distributing traditional toys.