From Sega Retro
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BRIO AB is a Swedish wooden toy company founded in 1884, and is most famous for their line of wooden trains which have been selling across the continent since the 1950s.
BRIO was a distributor of Sega and Tiger LCD products in Scandinavia during the 1990s and early 2000s (distribution was managed by its division PlayMix). They began by taking over Swedish distrubtion from Dennis Bergström Elektronik in 1990, before gaining the rights to distribute products in Norway in 1990, Denmark in 1990-1993; 1999-2002, Finland in 1991-1996; 1999-2002. Since this brief stint in the video game industry, the company has returned to producing, marketing and distributing traditional toys.
|Timeline of Sega distributors in Western Europe|