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Ono-Sendai Corp. was an American virtual reality hardware developer notable for being contracted by Sega of America to produce the unreleased Sega Mega Drive virtual reality headset Sega VR. Named for the fictional corporation from the 1984 William Gibson cyberpunk novel Neuromancer, Ono-Sendai was the world's first consumer-oriented virtual reality company.
Founded by virtual reality entrepreneur Mark Pesce in 1991, and officially incorporated on January 8, 1992, Ono-Sendai was one of the first generation of virtual reality companies to explore the new medium, as well as the very first to design and develop products intended for an inexpensive personal consumer market (as opposed to industrial and corporate use.)
- Main article: Sega VR.
- Learning from History: How to make VR bigger than the Web article by Mark Pesce at Medium