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Ono-Sendai Corp. was an American virtual reality hardware developer notable for being contracted by Sega of America to produce the unreleased Sega Mega Drive virtual reality headset Sega VR.[1] Named for the fictional corporation from the 1984 William Gibson cyberpunk novel Neuromancer, Ono-Sendai was the world's first consumer-oriented virtual reality company.[3][4]


Founded by virtual reality entrepreneur Mark Pesce in 1991, and officially incorporated on January 8, 1992[2], Ono-Sendai was one of the first generation of virtual reality companies to explore the new medium[1], as well as the very first to design and develop products intended for an inexpensive personal consumer market (as opposed to industrial and corporate use.)[3][4]

Sega VR

Main article: Sega VR.

Production history

Promotional material


External links