Sega no Taiyaki
From Sega Retro
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| Sega no Taiyaki |
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| Location: 東京都豊島区東池袋1-21-1TECH35 ビル 1F, Japan |
| Opened: 2018-03-29[1] |
| Closed: 2021-09-20 |
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Sega no Taiyaki (セガのたい焼き) was a taiyaki takeaway outlet situated next to Ikebukuro GiGO between March 2018 and September 2021.
Sega no Taiyaki was a joint venture between Sega Entertainment and Kurikoan, who operate other taiyaki branches across Japan, and while had a similar menu to Kurikoan, offered Sega-shaped snacks exclusive to this venue. Special, time-limited menu items would be added and removed over the course of three years, often in conjunction with events or wider promotions.
Sega no Taiyaki was closed alongside Ikebukuro GiGO in September 2021. After Genda acquired Sega's game center business in January 2022, it would open a similar taiyaki takeaway nearby.
Promotional material
Press release (2018-03-29)
Press release (2018-06-29)
Press release (2018-08-03)
Press release (2018-09-13)
Press release (2018-12-17)
Press release (2019-01-24)
Press release (2019-03-27)
Press release (2019-08-09)
Press release (2019-08-30)
Press release (2019-09-17)
Press release (2020-03-19)
Press release (2020-06-23)
Press release (2020-06-29)