From Sega Retro
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Winner (セガ・ウイナー) is a 1972 electro-mechanical pinball table manufactured by Sega. The game has a horse racing theme.
Winner is significant for two reasons, firstly as it stands as Sega's first self-engineered pinball table (the company had previously made a business in Japan importing tables from the US by Bally and Williams), but also because it marks the beginnings of the Japanese pinball scene which saw a run of successes during the 1970s. In a market dominated by US imports, Sega's tables were significantly cheaper and could offer better returns, with games priced as low as ¥30 (¥50 being the standard at the time).
Winner was not released outside of Japan.