Difference between revisions of "C'est plus fort que toi"
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− | [[File: | + | [[File:CestPlusFortQueToi logo.png||thumb|300px]] |
− | '''C'est plus fort que toi''' | + | {{stub}} |
+ | '''C'est plus fort que toi''' ("It's stronger than you") was the slogan of the '''Maître Sega''' ('''Sega Master''') advertising campaign in France and Belgium.{{ref|https://plus.lesoir.be/art/la-pub-peut-elle-tout-se-permettre-les-7-peches_t-19950428-Z09FPV.html}} | ||
− | + | ==History== | |
+ | The campaign started in 1991, with promotion of [[Mega Drive]]. The main narrator of every commercial was "Sega Master" (voice by Patrick Borg known in France from voicing Son Goku). The first and most popular adverts were associated with the [[Sega Punk]] (played by Ian Harrison) which was dystopian character coming to destroyed factory to play Sega games which he couldn't beat. That's were "Sega Master" says slogan "Sega. It's stronger than you". The commercials were filmed in London in 1990, so audience could see beta stages from Sonic 1. Next advert had other characters like Terminator, Indiana Jones or [[Ayrton Senna]] (played by himself) which tried to beat "Sega Master". The advert series was pretty popular and soon became main slogan of every advert in Europe until 1993/1994 and France until 1996. The series was translated and show in other countries as full campaigns with same slogan for example in Belgium (in French and Flemish dialect), Portugal ([[É mais forte que tu!]]), Greece ([[Απο σενα πιο δυνατο]]), Spain ([[Vive Una Aventura Sega]]) and Italy ([[Solo Per Veri Campioni]]). In addition, some clips have been used in other advertising campaigns in Finland, The Netherlands, Greece and others. | ||
− | + | Sega thought about using "C'est plus fort que toi" slogan again with [[Dreamcast]], but the idea was dropped<ref>https://www.strategies.fr/etudes-tendances/tendances/231349W/sega-c-etait-plus-fort-que-toi-.html</ref>. | |
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==Translations== | ==Translations== | ||
{{aka | {{aka | ||
− | | fr_name= | + | | fr_name=C'est plus fort que toi. |
− | | fr_trans= | + | | fr_trans=It's stronger than you. |
+ | | nl_name=Daagt je uit | ||
+ | | nl_trans=Challenges you | ||
}} | }} | ||
{{aka | {{aka | ||
Line 28: | Line 25: | ||
==Television advertisements== | ==Television advertisements== | ||
===Maître Sega=== | ===Maître Sega=== | ||
− | + | ====French==== | |
− | MD FR TVAdvert 1992.mp4|Sega Punk vs Mega Drive | + | {{gallery| |
− | Moonwalker MD FR TVAdvert Long.mp4|Sega Punk vs Moonwalker | + | {{gitem|MD FR TVAdvert 1992.mp4|Sega Punk vs Mega Drive}} |
− | Strider MD FR advert long.mp4|Sega Punk vs Strider/Super Monaco GP (long) | + | {{gitem|Moonwalker MD FR TVAdvert Long.mp4|Sega Punk vs Moonwalker}} |
− | Strider MD FR advert short.mp4|Sega Punk vs Strider/Super Monaco GP (short) | + | {{gitem|Strider MD FR advert long.mp4|Sega Punk vs Strider/Super Monaco GP (long)}} |
− | MD Sonic 1 FR TVAdvert.mp4|Sega Punk vs Sonic | + | {{gitem|Strider MD FR advert short.mp4|Sega Punk vs Strider/Super Monaco GP (short)}} |
− | RoS MD FR advert.mp4|Sega Punk vs Shinobi | + | {{gitem|MD Sonic 1 FR TVAdvert.mp4|Sega Punk vs Sonic}} |
− | Notavailable.svg|Sega Punk vs Hotline | + | {{gitem|RoS MD FR advert.mp4|Sega Punk vs Shinobi}} |
− | Terminator MD FR advert.mp4|Terminator | + | {{gitem|Notavailable.svg|Sega Punk vs Hotline}} |
− | Notavailable.svg|Ayrton Senna | + | {{gitem|Terminator MD FR advert.mp4|Terminator}} |
− | Athlete MD FR advert.mp4|Athlete | + | {{gitem|Notavailable.svg|Ayrton Senna}} |
− | Indiana Jones MD FR advert.mp4|Indiana Jones | + | {{gitem|Athlete MD FR advert.mp4|Athlete}} |
− | + | {{gitem|Indiana Jones MD FR advert.mp4|Indiana Jones}} | |
+ | }} | ||
+ | ====Flemish==== | ||
+ | {{gitem|MD NL TV advert 3.mp4|Sega Punk vs Mega Drive}} | ||
+ | {{gitem|MD Punk BE TVAdvert 1992.mp4|Sega Punk vs Mega Drive (alt)}} | ||
===Mega Drive=== | ===Mega Drive=== | ||
− | + | ====French==== | |
− | MD FR TVAdvert Sonic.mp4|Sonic | + | {{gallery| |
− | Moonwalker MD FR TVAdvert Short.mp4|Moonwalker | + | {{gitem|MD FR TVAdvert Sonic.mp4|Sonic}} |
− | Olympic Gold MD FR TVAdvert.mp4|Olympic Gold | + | {{gitem|Moonwalker MD FR TVAdvert Short.mp4|Moonwalker}} |
− | Notavailable.svg|The Terminator | + | {{gitem|Olympic Gold MD FR TVAdvert.mp4|Olympic Gold}} |
− | Notavailable.svg|Mickey Mouse | + | {{gitem|Notavailable.svg|The Terminator}} |
− | + | {{gitem|Notavailable.svg|Mickey Mouse}} | |
− | Notavailable.svg|Out Run | + | {{gitem|DickTracy MD FR TV advert.mp4|Dick Tracy}} |
− | Notavailable.svg|Spiderman | + | {{gitem|Notavailable.svg|Out Run}} |
− | Notavailable.svg|Donald Duck Quackshot | + | {{gitem|Notavailable.svg|Spiderman}} |
− | Notavailable.svg|Sega Euro Challenge 92 | + | {{gitem|Notavailable.svg|Donald Duck Quackshot}} |
− | Notavailable.svg|Aladdin | + | {{gitem|Notavailable.svg|Sega Euro Challenge 92}} |
− | Notavailable.svg|Kid Chameleon | + | {{gitem|Notavailable.svg|Aladdin}} |
− | Notavailable.svg|Taz Mania | + | {{gitem|Notavailable.svg|Kid Chameleon}} |
− | Notavailable.svg|Ayrton Senna's Super Monaco | + | {{gitem|Notavailable.svg|Taz Mania}} |
− | Notavailable.svg|Baskteball | + | {{gitem|Notavailable.svg|Ayrton Senna's Super Monaco}} |
− | Notavailable.svg|Canal+ (Sonic 2) | + | {{gitem|Notavailable.svg|Baskteball}} |
− | Notavailable.svg|Sonic 2 | + | {{gitem|Notavailable.svg|Canal+ (Sonic 2)}} |
− | Notavailable.svg|Ecco | + | {{gitem|Notavailable.svg|Sonic 2}} |
− | Notavailable.svg|Flashback | + | {{gitem|Notavailable.svg|Ecco}} |
− | CPVQT FR advert.mp4|C'est plus vite que toi | + | {{gitem|Notavailable.svg|Flashback}} |
− | Notavailable.svg|C'est plus vite que toi 2 | + | {{gitem|CPVQT FR advert.mp4|C'est plus vite que toi}} |
− | Notavailable.svg|Global Gladiators | + | {{gitem|Notavailable.svg|C'est plus vite que toi 2}} |
− | Notavailable.svg|Cool Spot | + | {{gitem|Notavailable.svg|Global Gladiators}} |
− | Notavailable.svg|Sega Sport | + | {{gitem|Notavailable.svg|Cool Spot}} |
− | Notavailable.svg|Afterburner | + | {{gitem|Notavailable.svg|Sega Sport}} |
− | Notavailable.svg|Ghouls'n | + | {{gitem|Notavailable.svg|Afterburner}} |
− | + | {{gitem|Notavailable.svg|Ghouls'n Ghosts}} | |
+ | {{gitem|Notavailable.svg|Sonic 3}} | ||
+ | {{gitem|Notavailable.svg|Sonic and Knuckles}} | ||
+ | {{gitem|Notavailable.svg|Lion King}} | ||
+ | {{gitem|Notavailable.svg|Canal Sega (Street Fighter II)}} | ||
+ | {{gitem|Notavailable.svg|Canal Sega (Sonic Spinball)}} | ||
+ | {{gitem|Notavailable.svg|Sonic Compilation}} | ||
+ | {{gitem|Notavailable.svg|Batman and Robin}} | ||
+ | }} | ||
===Game Gear=== | ===Game Gear=== | ||
− | + | ====French==== | |
− | Notavailable.svg|Game Gear | + | {{gitem|Notavailable.svg|Game Gear}} |
− | French Game Gear commercial.mp4|Street of Rage, Sonic the Hedgehog, Shinobi, Columns, Formula 1 | + | {{gitem|French Game Gear commercial.mp4|Street of Rage, Sonic the Hedgehog, Shinobi, Columns, Formula 1}} |
− | Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1 | + | {{gitem|Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1}} |
− | Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1 | + | {{gitem|Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1}} |
− | Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1 | + | {{gitem|Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1}} |
− | Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1 | + | {{gitem|Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1}} |
− | Notavailable.svg|After Burner, Shinobi, Columns, Formula 1 | + | {{gitem|Notavailable.svg|After Burner, Shinobi, Columns, Formula 1}} |
− | Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1 | + | {{gitem|Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1}} |
− | Notavailable.svg|Olympic Gold, Sonic Chaos, Shinobi, Columns, Formula 1 | + | {{gitem|Notavailable.svg|Olympic Gold, Sonic Chaos, Shinobi, Columns, Formula 1}} |
− | + | {{gitem|Notavailable.svg|Batman and Robin}} | |
===Master System=== | ===Master System=== | ||
+ | ====French==== | ||
<gallery> | <gallery> | ||
Notavailable.svg|Asterix | Notavailable.svg|Asterix | ||
Line 92: | Line 102: | ||
Notavailable.svg|Pacmania | Notavailable.svg|Pacmania | ||
Notavailable.svg|Tom and Jerry | Notavailable.svg|Tom and Jerry | ||
+ | </gallery> | ||
+ | |||
+ | ====Flemish==== | ||
+ | {{gitem|Asterix SMS BE TVAdvert 1992.mp4|Asterix (Flemish)}} | ||
+ | |||
+ | ===Mega CD=== | ||
+ | ====French==== | ||
+ | <gallery> | ||
+ | Notavailable.svg|Canal Sega (long) | ||
+ | Notavailable.svg|Canal Sega (short) | ||
+ | Notavailable.svg|Canal Sega (INXS, Sonic CD, Thunderhawk) | ||
+ | Notavailable.svg|Canal Sega (Silpheed, Make My Video, Dune, Night Trap) | ||
+ | </gallery> | ||
+ | |||
+ | ===Mega Drive 32X=== | ||
+ | ====French==== | ||
+ | <gallery> | ||
+ | Notavailable.svg|Mega Drive 32X | ||
</gallery> | </gallery> | ||
Line 119: | Line 147: | ||
}} | }} | ||
}} | }} | ||
− | |||
− | |||
==Others== | ==Others== | ||
{{gallery | {{gallery | ||
|{{gitem|Sega Punk poster.jpg|Poster}} | |{{gitem|Sega Punk poster.jpg|Poster}} | ||
+ | |{{gitem|Notavailable.svg|Les Nuls- Sida C'est plus fort que toi<ref>https://www.youtube.com/watch?v=9n8GTe_qGNc</ref>}} | ||
+ | |{{gitem|Notavailable.svg|Baffie verifie la pub Sega<ref>https://www.youtube.com/watch?v=71mpWGuLUaw</ref>}} | ||
+ | |{{gitem|Notavailable.svg|LaPetitePelle dessine JeuxVideo.com - N°382<ref>https://www.jeuxvideo.com/news/1408123/lapetitepelle-dessine-jeuxvideo-com-n-382.htm</ref>}} | ||
+ | |{{gitem|MD FR Box Front CPFQT.jpg}} | ||
+ | |{{gitem|SMS2Plus FR Box Front.jpg}} | ||
}} | }} | ||
+ | |||
+ | ==External links== | ||
+ | *[https://www.youtube.com/watch?v=x6D-CaasSZM&list=PLp3i9MOQh3Hm22rkmJsYr2lVOb5EpeSNc Behind the scenes part 1], [https://www.youtube.com/watch?v=dzmyEbDU6SU&list=PLp3i9MOQh3Hm22rkmJsYr2lVOb5EpeSNc part 2], | ||
+ | [https://www.youtube.com/watch?v=nsTkUjjLnZE&list=PLp3i9MOQh3Hm22rkmJsYr2lVOb5EpeSNc part 3], [https://www.youtube.com/watch?v=R9QRO_tG_Dk&list=PLp3i9MOQh3Hm22rkmJsYr2lVOb5EpeSNc part4], [https://www.youtube.com/watch?v=ORSKUG32j1s&list=PLp3i9MOQh3Hm22rkmJsYr2lVOb5EpeSNc part 5], [https://www.youtube.com/watch?v=49puMW5sToU&list=PLp3i9MOQh3Hm22rkmJsYr2lVOb5EpeSNc part 6], [https://www.youtube.com/watch?v=adOVHdQleGw&list=PLp3i9MOQh3Hm22rkmJsYr2lVOb5EpeSNc part 7], [https://www.youtube.com/watch?v=FSgbk1NEIyM&list=PLp3i9MOQh3Hm22rkmJsYr2lVOb5EpeSNc part 8]. | ||
==References== | ==References== | ||
− | |||
<references /> | <references /> | ||
− | |||
[[Category:Marketing campaigns]] | [[Category:Marketing campaigns]] |
Latest revision as of 13:18, 14 September 2024
This short article is in need of work. You can help Sega Retro by adding to it.
C'est plus fort que toi ("It's stronger than you") was the slogan of the Maître Sega (Sega Master) advertising campaign in France and Belgium.[1]
Contents
History
The campaign started in 1991, with promotion of Mega Drive. The main narrator of every commercial was "Sega Master" (voice by Patrick Borg known in France from voicing Son Goku). The first and most popular adverts were associated with the Sega Punk (played by Ian Harrison) which was dystopian character coming to destroyed factory to play Sega games which he couldn't beat. That's were "Sega Master" says slogan "Sega. It's stronger than you". The commercials were filmed in London in 1990, so audience could see beta stages from Sonic 1. Next advert had other characters like Terminator, Indiana Jones or Ayrton Senna (played by himself) which tried to beat "Sega Master". The advert series was pretty popular and soon became main slogan of every advert in Europe until 1993/1994 and France until 1996. The series was translated and show in other countries as full campaigns with same slogan for example in Belgium (in French and Flemish dialect), Portugal (É mais forte que tu!), Greece (Απο σενα πιο δυνατο), Spain (Vive Una Aventura Sega) and Italy (Solo Per Veri Campioni). In addition, some clips have been used in other advertising campaigns in Finland, The Netherlands, Greece and others.
Sega thought about using "C'est plus fort que toi" slogan again with Dreamcast, but the idea was dropped[2].
Translations
Language | Localised Name | English Translation |
---|---|---|
French | C'est plus fort que toi. | It's stronger than you. |
Dutch | Daagt je uit | Challenges you |
Language | Localised Name | English Translation |
---|---|---|
French | Maître Sega | Sega Master |
Magazine articles
- Main article: C'est plus fort que toi/Magazine articles.
Television advertisements
Maître Sega
French
Flemish
Mega Drive
French
Game Gear
French
Master System
French
Flemish
Mega CD
French
Mega Drive 32X
French
Print advertisements
Mega Drive
Game Gear
also published in:
- Consoles + (FR) #2: "Octobre 1991" (1991-10-05)[5]
Others
External links
part 3, part4, part 5, part 6, part 7, part 8.
References
- ↑ https://plus.lesoir.be/art/la-pub-peut-elle-tout-se-permettre-les-7-peches_t-19950428-Z09FPV.html
- ↑ https://www.strategies.fr/etudes-tendances/tendances/231349W/sega-c-etait-plus-fort-que-toi-.html
- ↑ Joystick, "Juillet/Août 1992" (FR; 1992-0x-xx), page 179
- ↑ Joypad, "Juin 1992" (FR; 1992-05-1x), page 83
- ↑ Consoles +, "Octobre 1991" (FR; 1991-10-05), page 6
- ↑ Joystick, "Octobre 1991" (FR; 1991-xx-xx), page 124
- ↑ Joystick, "Novembre 1991" (FR; 1991-1x-xx), page 130
- ↑ https://www.youtube.com/watch?v=9n8GTe_qGNc
- ↑ https://www.youtube.com/watch?v=71mpWGuLUaw
- ↑ https://www.jeuxvideo.com/news/1408123/lapetitepelle-dessine-jeuxvideo-com-n-382.htm