Difference between revisions of "C'est plus fort que toi"
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[[File:CestPlusFortQueToi logo.png||thumb|300px]] | [[File:CestPlusFortQueToi logo.png||thumb|300px]] | ||
{{stub}} | {{stub}} | ||
− | '''C'est plus fort que toi''' (' | + | '''C'est plus fort que toi''' ("It's stronger than you") was the slogan of the '''Maître Sega''' ('''Sega Master''') advertising campaign in France and Belgium.{{ref|https://plus.lesoir.be/art/la-pub-peut-elle-tout-se-permettre-les-7-peches_t-19950428-Z09FPV.html}} |
==History== | ==History== | ||
− | The campaign was | + | The campaign started in 1991, with promotion of [[Mega Drive]]. The main narrator of every commercial was "Sega Master" (voice by Patrick Borg known in France from voicing Son Goku). The first and most popular adverts were associated with the [[Sega Punk]] (played by Ian Harrison) which was dystopian character coming to destroyed factory to play Sega games which he couldn't beat. That's were "Sega Master" says slogan "Sega. It's stronger than you". The commercials were filmed in London in 1990, so audience could see beta stages from Sonic 1. Next advert had other characters like Terminator, Indiana Jones or [[Ayrton Senna]] (played by himself) which tried to beat "Sega Master". The advert series was pretty popular and soon became main slogan of every advert in Europe until 1993/1994 and France until 1996. The series was translated and show in other countries as full campaigns with same slogan for example in Belgium (in French and Flemish dialect), Portugal ([[É mais forte que tu!]]), Greece ([[Απο σενα πιο δυνατο]]), Spain ([[Vive Una Aventura Sega]]) and Italy ([[Solo Per Veri Campioni]]). In addition, some clips have been used in other advertising campaigns in Finland, The Netherlands, Greece and others. |
− | + | Sega thought about using "C'est plus fort que toi" slogan again with [[Dreamcast]], but the idea was dropped<ref>https://www.strategies.fr/etudes-tendances/tendances/231349W/sega-c-etait-plus-fort-que-toi-.html</ref>. | |
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==Translations== | ==Translations== | ||
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| fr_name=C'est plus fort que toi. | | fr_name=C'est plus fort que toi. | ||
| fr_trans=It's stronger than you. | | fr_trans=It's stronger than you. | ||
+ | | nl_name=Daagt je uit | ||
+ | | nl_trans=Challenges you | ||
}} | }} | ||
{{aka | {{aka | ||
Line 31: | Line 25: | ||
==Television advertisements== | ==Television advertisements== | ||
===Maître Sega=== | ===Maître Sega=== | ||
+ | ====French==== | ||
{{gallery| | {{gallery| | ||
{{gitem|MD FR TVAdvert 1992.mp4|Sega Punk vs Mega Drive}} | {{gitem|MD FR TVAdvert 1992.mp4|Sega Punk vs Mega Drive}} | ||
Line 44: | Line 39: | ||
{{gitem|Indiana Jones MD FR advert.mp4|Indiana Jones}} | {{gitem|Indiana Jones MD FR advert.mp4|Indiana Jones}} | ||
}} | }} | ||
+ | ====Flemish==== | ||
+ | {{gitem|MD NL TV advert 3.mp4|Sega Punk vs Mega Drive}} | ||
+ | {{gitem|MD Punk BE TVAdvert 1992.mp4|Sega Punk vs Mega Drive (alt)}} | ||
===Mega Drive=== | ===Mega Drive=== | ||
+ | ====French==== | ||
{{gallery| | {{gallery| | ||
{{gitem|MD FR TVAdvert Sonic.mp4|Sonic}} | {{gitem|MD FR TVAdvert Sonic.mp4|Sonic}} | ||
Line 83: | Line 82: | ||
===Game Gear=== | ===Game Gear=== | ||
− | + | ====French==== | |
− | Notavailable.svg|Game Gear | + | {{gitem|Notavailable.svg|Game Gear}} |
− | French Game Gear commercial.mp4|Street of Rage, Sonic the Hedgehog, Shinobi, Columns, Formula 1 | + | {{gitem|French Game Gear commercial.mp4|Street of Rage, Sonic the Hedgehog, Shinobi, Columns, Formula 1}} |
− | Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1 | + | {{gitem|Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1}} |
− | Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1 | + | {{gitem|Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1}} |
− | Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1 | + | {{gitem|Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1}} |
− | Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1 | + | {{gitem|Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1}} |
− | Notavailable.svg|After Burner, Shinobi, Columns, Formula 1 | + | {{gitem|Notavailable.svg|After Burner, Shinobi, Columns, Formula 1}} |
− | Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1 | + | {{gitem|Notavailable.svg|Sonic the Hedgehog, Shinobi, Columns, Formula 1}} |
− | Notavailable.svg|Olympic Gold, Sonic Chaos, Shinobi, Columns, Formula 1 | + | {{gitem|Notavailable.svg|Olympic Gold, Sonic Chaos, Shinobi, Columns, Formula 1}} |
− | Notavailable.svg|Batman and Robin | + | {{gitem|Notavailable.svg|Batman and Robin}} |
− | |||
===Master System=== | ===Master System=== | ||
+ | ====French==== | ||
<gallery> | <gallery> | ||
Notavailable.svg|Asterix | Notavailable.svg|Asterix | ||
Line 104: | Line 103: | ||
Notavailable.svg|Tom and Jerry | Notavailable.svg|Tom and Jerry | ||
</gallery> | </gallery> | ||
+ | |||
+ | ====Flemish==== | ||
+ | {{gitem|Asterix SMS BE TVAdvert 1992.mp4|Asterix (Flemish)}} | ||
===Mega CD=== | ===Mega CD=== | ||
+ | ====French==== | ||
<gallery> | <gallery> | ||
Notavailable.svg|Canal Sega (long) | Notavailable.svg|Canal Sega (long) | ||
Line 114: | Line 117: | ||
===Mega Drive 32X=== | ===Mega Drive 32X=== | ||
+ | ====French==== | ||
<gallery> | <gallery> | ||
Notavailable.svg|Mega Drive 32X | Notavailable.svg|Mega Drive 32X | ||
Line 159: | Line 163: | ||
==References== | ==References== | ||
− | |||
<references /> | <references /> | ||
− | |||
[[Category:Marketing campaigns]] | [[Category:Marketing campaigns]] |
Latest revision as of 13:18, 14 September 2024
This short article is in need of work. You can help Sega Retro by adding to it.
C'est plus fort que toi ("It's stronger than you") was the slogan of the Maître Sega (Sega Master) advertising campaign in France and Belgium.[1]
Contents
History
The campaign started in 1991, with promotion of Mega Drive. The main narrator of every commercial was "Sega Master" (voice by Patrick Borg known in France from voicing Son Goku). The first and most popular adverts were associated with the Sega Punk (played by Ian Harrison) which was dystopian character coming to destroyed factory to play Sega games which he couldn't beat. That's were "Sega Master" says slogan "Sega. It's stronger than you". The commercials were filmed in London in 1990, so audience could see beta stages from Sonic 1. Next advert had other characters like Terminator, Indiana Jones or Ayrton Senna (played by himself) which tried to beat "Sega Master". The advert series was pretty popular and soon became main slogan of every advert in Europe until 1993/1994 and France until 1996. The series was translated and show in other countries as full campaigns with same slogan for example in Belgium (in French and Flemish dialect), Portugal (É mais forte que tu!), Greece (Απο σενα πιο δυνατο), Spain (Vive Una Aventura Sega) and Italy (Solo Per Veri Campioni). In addition, some clips have been used in other advertising campaigns in Finland, The Netherlands, Greece and others.
Sega thought about using "C'est plus fort que toi" slogan again with Dreamcast, but the idea was dropped[2].
Translations
Language | Localised Name | English Translation |
---|---|---|
French | C'est plus fort que toi. | It's stronger than you. |
Dutch | Daagt je uit | Challenges you |
Language | Localised Name | English Translation |
---|---|---|
French | Maître Sega | Sega Master |
Magazine articles
- Main article: C'est plus fort que toi/Magazine articles.
Television advertisements
Maître Sega
French
Flemish
Mega Drive
French
Game Gear
French
Master System
French
Flemish
Mega CD
French
Mega Drive 32X
French
Print advertisements
Mega Drive
Game Gear
also published in:
- Consoles + (FR) #2: "Octobre 1991" (1991-10-05)[5]
Others
External links
part 3, part4, part 5, part 6, part 7, part 8.
References
- ↑ https://plus.lesoir.be/art/la-pub-peut-elle-tout-se-permettre-les-7-peches_t-19950428-Z09FPV.html
- ↑ https://www.strategies.fr/etudes-tendances/tendances/231349W/sega-c-etait-plus-fort-que-toi-.html
- ↑ Joystick, "Juillet/Août 1992" (FR; 1992-0x-xx), page 179
- ↑ Joypad, "Juin 1992" (FR; 1992-05-1x), page 83
- ↑ Consoles +, "Octobre 1991" (FR; 1991-10-05), page 6
- ↑ Joystick, "Octobre 1991" (FR; 1991-xx-xx), page 124
- ↑ Joystick, "Novembre 1991" (FR; 1991-1x-xx), page 130
- ↑ https://www.youtube.com/watch?v=9n8GTe_qGNc
- ↑ https://www.youtube.com/watch?v=71mpWGuLUaw
- ↑ https://www.jeuxvideo.com/news/1408123/lapetitepelle-dessine-jeuxvideo-com-n-382.htm