Difference between revisions of "Ingalls Moranville Advertising"
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{{sub-stub}}'''{{PAGENAME}}''' (IM) was a US advertising agency. | {{sub-stub}}'''{{PAGENAME}}''' (IM) was a US advertising agency. | ||
| − | IM was appointed by [[Sega]] to help market the [[Sega Saturn]] in | + | IM was appointed by [[Sega]] to help market the [[Sega Saturn]] in May 1996{{intref|Press release: 1996-05-23: Sega of America selects Ingalls Moranville Advertising}}, replacing [[Goodby Silverstein & Partners]]. The firm is thought to have been a large contributor to Sega's struggles with the Saturn in the US, being a less successful departure from the more up-beat Sega console adverts that started in 1989. |
| + | ==References== | ||
| + | <references /> | ||
[[Category:Advertising agencies]] | [[Category:Advertising agencies]] | ||
Revision as of 15:30, 5 March 2016
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Ingalls Moranville Advertising (IM) was a US advertising agency.
IM was appointed by Sega to help market the Sega Saturn in May 1996[1], replacing Goodby Silverstein & Partners. The firm is thought to have been a large contributor to Sega's struggles with the Saturn in the US, being a less successful departure from the more up-beat Sega console adverts that started in 1989.