Ingalls Moranville Advertising

From Sega Retro

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Ingalls Moranville Advertising, commonly known as IM, was an American advertising agency.


In May 1996, Ingalls Moranville Advertising was awarded an exclusive marketing contract with Sega of America to market the Sega Saturn. Replacing Goodby Silverstein & Partners, the firm's poorly-received advertising is thought to have been a notable contributor to the Saturn's struggles in the United States; the agency's campaigns were markedly less-upbeat in tone than those created by Sega's previously-contracted agencies.

In 1997, when Sega of America dropped the firm in favor of Foote, Cone & Belding, Ingalls Moranville sued for breach of contract and was awarded $185,000. Sometime in the next few years, the agency officially went out of business.


External links


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  2. 2.0 2.1 (Wayback Machine: 1998-12-05 05:46)
Advertising agencies employed by Sega of America
Della Femina (1982-1983) | Dailey & Associates (1983-198x) | J. Walter Thompson (1986-1988?) | Bozell (1989-1992) | Goodby Silverstein & Partners (1992-1996) | Strottman International (1993-199X) | Ingalls Moranville Advertising (1996-1997) | Foote, Cone & Belding (1997-200x) | Wieden + Kennedy (200x-20xx) | Keane Advertising (2001-2003) | Leagas Delaney‎ (2002-20XX)
Advertising agencies employed by Sega Europe
WCRS (1991-1994) | McCann Erickson (1995-1996) | WCRS (1999-2000) | Bartle Bogle Hegarty (2000)