Goodby Silverstein & Partners

From Sega Retro

Goodby Silverstein & Partners

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Goodby Silverstein & Partners, known as Goodby, Berlin & Silverstein prior to 1994, is an advertising agency.

Sega contracted the firm to create its US advertising after winning a bid in 1992. They are responsible for the so-called "Sega Scream" and the "Welcome to the Next Level" slogan.

They were dropped in May 1996 in favour of Ingalls Moranville Advertising[1].


Advertising agencies employed by Sega of America
Della Femina (1982-1983) | Dailey & Associates (1983-198x) | J. Walter Thompson (1986-1988?) | Bozell (1989-1992) | Goodby Silverstein & Partners (1992-1996) | Ingalls Moranville Advertising (1996-1997) | Foote, Cone & Belding (1997-200x) | Wieden + Kennedy (200x-20xx) | Keane Advertising (200x-20xx) | Leagas Delaney‎ (200x-200x)
Advertising agencies employed by Sega Europe
WCRS (1991-1994) | McCann Erickson (1995-1996) | WCRS (1999-2000) | Bartle Bogle Hegarty (2000)