Goodby Silverstein & Partners

From Sega Retro

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Goodby Silverstein & Partners, known as Goodby, Berlin & Silverstein prior to 1992, is an American advertising agency notable for creating the highly successful Sega Scream marketing campaign, as well as the slogan Welcome to the Next Level.


In 1992, the agency won a bid to create Sega of America's next United States marketing campaign.

In May 1996, Goodby Silverstein & Partners was replaced by American advertising agency Ingalls Moranville Advertising.[1]



Advertising agencies employed by Sega of America
Della Femina (1982-1983) | Dailey & Associates (1983-198x) | J. Walter Thompson (1986-1988?) | Bozell (1989-1992) | Goodby Silverstein & Partners (1992-1996) | Strottman International (1993-199X) | Ingalls Moranville Advertising (1996-1997) | Foote, Cone & Belding (1997-200x) | Wieden + Kennedy (200x-20xx) | Keane Advertising (2001-2003) | Leagas Delaney‎ (2002-20XX)
Advertising agencies employed by Sega Europe
WCRS (1991-1994) | McCann Erickson (1995-1996) | WCRS (1999-2000) | Bartle Bogle Hegarty (2000)