Difference between revisions of "Kids Go HoJo with Sega"
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Revision as of 17:39, 5 September 2018
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Kids Go HoJo with Sega was a unique summer promotion, born from a venture between Sega of America and the American chain of hotels and motels Howard Johnson's[1] which runned from May 24th through September 6th 1993, and subsequently from May 27th through September 5th 1994, in all Howard Johnson Hotels and Inns across the United States of America and Canada.
Sega provided Howard Johnson Hotels and Howard Johnson Inns with Sega Game Gear portable video game consoles and a library of video game titles for guests to play at no charge and a collectible series of Kids Go HoJo Sonic the Hedgehog FunPacks which contained puzzles, games, booklets, and toys to amuse children while they were traveling. In addition, children could sign up for a complementary membership in the Kids Go HoJo Fun Club and get a special membership gift, most precisely, a free subscription to Sega Visions magazine, worth a 14 dollars retail value. All Howard Johnson Hotels and Howard Johnson Inns were equiped with life-size cutouts of Sonic the Hedgehog displayed in the lobby for souvenir picture-taking.
The summer promotion was supported by a 3.500.000[2] dollars advertising campaign, including national television, radio and print, as well as local promotional activities.
Promotional material
Gallery
Photos of a Kids Go HoJo FunPack
