Difference between revisions of "Steepler"

Revision as of 08:38, 27 May 2020

Steepler

Founded: 1991

Defunct: 1996

Headquarters:

Russia

This teeny-tiny article needs some work. You can help us by expanding it.

Steepler was video game distributor in former USSR countries.

History

1991-1992

The company was established by Andrey Cheglakov, Maxim Selivanov, Vladislav Undeyev and Rustem Ahiyarov in 1991. Become an official HP distributor in the country.

In 1991, Victor Savyuk heard about the existence of Nintendo which was the leading video game producer in the world. He decided to import counterfeit consoles from Asia and start marketing them in Russia. In 1992 he started looking for a company in Moscow that would be able to do so. He came across Steepler, whose founders he once knew. The company was doing well then and had the money for such a risky venture. At that time, the first Famicom clones in Russia could be found along with the original NES consoles at local distributors, which is why Savyuk wanted to invent, register and promote his own brand. The new console was named Dendy and the logo was created by Ivan Maximov. At the end of the year, console sales began and its TV advertising began.^[1]

1993-1994

Sales from December and January confirmed expectations and the console sells well, however, in the following months it did worse. The main problem was that the models imported by Steepler were already outdated. That is why a new model was presented, which was much better accepted. Expansion into other territories of the former USSR began and in autumn 1993 Steepler celebrated the great success of the company. The growing popularity of the console contributed to the creation of Video Ace Dendy magazine.^[2]

At that time, the company got an offer to promote Sega consoles, provided they resigned from selling Dendy clones. Seeing the popularity of the Dendy, Steepler refused.

At the beginning of 1994, Steepler had already sold 1 million consoles in Russia. They decided that they should move all production to Russia to save costs, which meant that they purchased the Tenzor instrument engineering plant, located in Dubna.

Later the company separated with antoher one name Lamport. In the same year, the competition appeared: Kenga (created by Kenga, imported by Kenmaster and distributed by Lamport), Bitman (by Bitman) and Subor. No one was able to beat Dendy. The sale of Mega Drive (some from an official source, some clones) was also started

Another success was the gaming program called New Reality (later renamed to Dendy: New Reality). The program was broadcast from 1994 on 2x2 and later on ORT.

At the end, the company signed a contract with Nintendo to distribute their products in all states of the former USSR countries.^[3]The products were imported from Germany. Super Nintendo and Game Boy were released. Steepler also had the right to sell the original NES console but it did not do that because Nintendo allowed for further distribution of the Dendy console.

1995-1996

Also in this year, Video Ace Dendy split into Great Dragon (independent) and Dendy: New Reality (supported by Steepler.)

In 1996, a new television program called Mir Dendy was created, but it was not as popular as the predecessor.

In mid-1996 Steepler went out of business. The exact reasons were never given. One of many cited are:

1. Poor sales of expensive Super Nintendo.

2. In 1995, the prices of oil fell in which the company invested and many companies broke contracts with Steepler.

3. Problems related to the automation of the Russian State Duma.

Dendy (company)

Steepler

Founded: 1994

Defunct: 1998

Headquarters:

Russia

Dendy was establish in August 1994 by Incombank and Steepler. Viktor Savyuk became its general director.

Dendy was the exclusive distributor of Nintendo, Konami, Ocean, Acclaim in Russia and CIS. ^[4]

In 1995 Dendy became Subor representative in Russia and CIS.

Steepler's fall in 1996 paralyzed Dendy. Most of the time, prices were constantly raised. Despite the fact that there were new products such as Bonza,^[5] Nintendo 64 and Game Boy Pocket and in some months the sale of the expected amount of goods was successful, the company did not operate the same way as it used to. Of the many dealers in Russia and the CIS, at the very end remained only a few stores in Moscow. It was decided to suspend operations in 1998 during the crisis.

Dom Dendy

Dom Dendy was establish in 1993. At the beginning it was a small retailer shop of Steepler and Dendy. It exist in Russia to this day and sells modern consoles like PlayStation 4 and also some clones of Sega and Dendy/Famicom.

References

[1] ttps://secretmag.ru/business/trade-secret/nintendo-so-slonom-kak-viktor-savyuk-pridumal-pristavku-dendy.htm

[2] ttp://tv-games.ru/wiki/Companies/Steepler.html

[3] ttps://www.kommersant.ru/doc/94004?query=steepler

[4] ttps://www.youtube.com/watch?v=EoupLDkYAck&list=PLilc6-ICNoeU5Ox5pKypv-A9ObkroT1S6&t=648s&index=15

[5] ttp://www.potroshiteli.ru/Reviews/Game/Bonza.html

[1]

[2]

[3]

[4]

[5]

@@ Line 11: / Line 11: @@
 ==History==
-The company started selling Dendy's console in 1992 which quickly became a hit. Steepler also started to release the cartridges in its own packaging. A small shop in Moscow also began to acquire dealers in other parts of Russia. In 1993, the shops in the CIS region and Baltic States were opened. In the same year, the Video-Ace Dendy magazine was created.<ref>http://tv-games.ru/wiki/Companies/Steepler.html</ref>
+===1991-1992===
+The company was established by Andrey Cheglakov, Maxim Selivanov, Vladislav Undeyev and Rustem Ahiyarov in 1991. Become an official HP distributor in the country.
-In 1994, 1 million copies of Dendy were sold. Steepler decided that they should move all production to Russia to save costs, which meant that they purchased the Tenzor instrument engineering plant, located in Dubna.
+In 1991, Victor Savyuk heard about the existence of Nintendo which was the leading video game producer in the world. He decided to import counterfeit consoles from Asia and start marketing them in Russia. In 1992 he started looking for a company in Moscow that would be able to do so. He came across Steepler, whose founders he once knew. The company was doing well then and had the money for such a risky venture. At that time, the first Famicom clones in Russia could be found along with the original NES consoles at local distributors, which is why Savyuk wanted to invent, register and promote his own brand. The new console was named Dendy and the logo was created by Ivan Maximov. At the end of the year, console sales began and its TV advertising began.<ref>https://secretmag.ru/business/trade-secret/nintendo-so-slonom-kak-viktor-savyuk-pridumal-pristavku-dendy.htm</ref>
-Later the company separated with antoher one name [[Lamport]]. In the same year, the competition appeared: Kenga (created by [[Kenga]], imported by [[Kenmaster]] and distributed by Lamport), Bitman (by [[Bitman]]) and Subor. No one was able to beat Dendy. Steepler began selling Mega Drive without Sega premision.
+===1993-1994===
+Sales from December and January confirmed expectations and the console sells well, however, in the following months it did worse. The main problem was that the models imported by Steepler were already outdated. That is why a new model was presented, which was much better accepted. Expansion into other territories of the former USSR began and in autumn 1993 Steepler celebrated the great success of the company. The growing popularity of the console contributed to the creation of Video Ace Dendy magazine.<ref>http://tv-games.ru/wiki/Companies/Steepler.html</ref>
+At that time, the company got an offer to promote Sega consoles, provided they resigned from selling Dendy clones. Seeing the popularity of the Dendy, Steepler refused.
+At the beginning of 1994, Steepler had already sold 1 million consoles in Russia. They decided that they should move all production to Russia to save costs, which meant that they purchased the Tenzor instrument engineering plant, located in Dubna.
+Later the company separated with antoher one name [[Lamport]]. In the same year, the competition appeared: Kenga (created by [[Kenga]], imported by [[Kenmaster]] and distributed by Lamport), Bitman (by [[Bitman]]) and Subor. No one was able to beat Dendy. The sale of Mega Drive (some from an official source, some clones) was also started
+Another success was the gaming program called New Reality (later renamed to Dendy: New Reality). The program was broadcast from 1994 on 2x2 and later on ORT.
 At the end, the company signed a contract with Nintendo to distribute their products in all states of the former USSR countries.<ref>https://www.kommersant.ru/doc/94004?query=steepler</ref>The products were imported from Germany. Super Nintendo and Game Boy were released. Steepler also had the right to sell the original NES console but it did not do that because Nintendo allowed for further distribution of the Dendy console.
-In 1994, the Dendy New Reality program was created on Russian television which presented games for various consoles and promoted especially Nintendo products. In the same year cooperation with the Video Ace Dendy magazine ended and the Steepler created a new one called Dendy: The New Reality (just like the name of the slogan of the Dendy company). In 1996, a new television program called Mir Dendy was created, but it was not as popular as the predecessor. The same year promised the premiere of Virtual Game Boy, but it was not released in Europe and thus in Russia. In mid-1996, Steepler went bankrupt.
+===1995-1996===
+Also in this year, Video Ace Dendy split into Great Dragon (independent) and Dendy: New Reality (supported by Steepler.)
+In 1996, a new television program called Mir Dendy was created, but it was not as popular as the predecessor.
-The exact reasons for the fall were never given. One of many cited are:
+In mid-1996 Steepler went out of business. The exact reasons were never given. One of many cited are:
-. Poor sales of expensive Super Nintendo
+. Poor sales of expensive Super Nintendo.
 . In 1995, the prices of oil fell in which the company invested and many companies broke contracts with Steepler.
-. Problems related to the automation of the Russian State Duma
+. Problems related to the automation of the Russian State Duma.
 == Dendy (company) ==
@@ Line 38: / Line 51: @@
 | headquarters=Russia
 }}
-'''Dendy''' was establish in August 1994 by Incombank and Steepler. It was a chain of sales companies selling games and consoles. Dendy was the exclusive distributor of Nintendo, Konami, Ocean, Acclaim in Russia and CIS . <ref>https://www.youtube.com/watch?v=EoupLDkYAck&list=PLilc6-ICNoeU5Ox5pKypv-A9ObkroT1S6&t=648s&index=15</ref>In 1995 Dendy  became [[Subor]] representative in Russia and CIS.
+'''Dendy''' was establish in August 1994 by Incombank and Steepler. Viktor Savyuk became its general director.
-Despite the collapse of Steepler, Dendy continued to exist as a distributor of Nintendo. In 1997, [[Bonza]] was one of the last great events. It was a cartridge for Dendy and Sega Mega Drive which simulated a real money machine. There was also a portable version for a special console.<ref>http://www.potroshiteli.ru/Reviews/Game/Bonza.html</ref>
+Dendy was the exclusive distributor of [[Nintendo]], [[Konami]], [[Ocean]], [[Acclaim]] in Russia and CIS. <ref>https://www.youtube.com/watch?v=EoupLDkYAck&list=PLilc6-ICNoeU5Ox5pKypv-A9ObkroT1S6&t=648s&index=15</ref>
-Little is known about Nintendo 64 in Russia which was released at the end of 1996 by Dendy. The console was expensive and it was sold during the economic crisis in Russia and was imported by many other Russian companies from Europe, the USA and Japan. In 1998, the crisis of games in Russia began and Dendy like many companies that sold games at that time fell.
+In 1995 Dendy  became [[Subor]] representative in Russia and CIS.
+Steepler's fall in 1996 paralyzed Dendy. Most of the time, prices were constantly raised. Despite the fact that there were new products such as [[Bonza]],<ref>http://www.potroshiteli.ru/Reviews/Game/Bonza.html</ref> Nintendo 64 and Game Boy Pocket and in some months the sale of the expected amount of goods was successful, the company did not operate the same way as it used to. Of the many dealers in Russia and the CIS, at the very end remained only a few stores in Moscow. It was decided to suspend operations in 1998 during the crisis.
 ==Dom Dendy ==