Difference between revisions of "Games World (marketing campaign)"

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Games World, was a marketing campaign^[1] used by Sega Germany in 1993 as a successor to its previous campaign Der Bessere gewinnt. Parodying^[2]^[3]^[4] 1992 American comedy film Wayne's World, it featured two young, "nerdy" Hip Hop music fans, lookalikes of the film's rock music fans Wayne Campbell and Garth Algar, who like them broadcast a public-access television show.

Inspired by the early Hip Hop and Graffiti scenes that spawned in Germany after^[5] its reunification, it was used extensively in magazines, television advertisements and events organized by Sega Germany at the time such as the German Sega gaming event Champion Train '93. It also parodied a popular and catchy slogan used by the Milka brand of chocolate confection from mid 80s to mid 90s to promote "Lila Pause"^[6] ("Purple Break") candy bars with its jingle "Die schönsten Pausen sind Lila!"^[7]^[8] ("The nicest breaks are Lila!") which the two Wayne and Garth lookalikes sang as "Die schönsten Pausen sind Sega!"^[8] ("The nicest breaks are Sega!") in some television advertisements.

Promotional material

Television advertisements

Schneckenalarm! Da kommt ja Susie!^[9] ("Snail Alert"!... Here comes Susie!)

Global Gladiators^[2]^[10]

Ecco, Rolo; "Ecco the Dolphin... praktisch, quadratisch und wirklich gut!..." ("Ecco the Dolphin... pratical, square and really good!...") in allusion to also popular Ritter Sport's chocolate bar slogan "Quadratisch, praktisch, gut!"^[11] ("Square, pratical, good!")

Print advertisements

Print advert in Micky Maus (DE) #14: "April 1993" (1993-04-01)

Print advert in Micky Maus (DE) #15: "April 1993" (1993-04-07)

Print advert in Mega Fun (DE) #1993-07: "07/93" (1993-06-23)

Print advert in Sega Pro (DE) #9: "Juli 1993" (1993-06-25)

Print advert in Mega Fun (DE) #1993-08: "08/93" (1993-07-21)

Print advert in Mega Fun (DE) #1993-09: "09/93" (1993-08-18)

Print advert in Sega Pro (DE) #11: "September 1993" (1993-08-27)

Print advert in Sega Magazin (DE) #1: "September/Oktober 1993" (1993-09-01)

Print advert in Mega Fun (DE) #1993-10: "10/93" (1993-09-22)

Print advert in Mega Fun (DE) #1993-11: "11/93" (1993-10-20)

Print advert in Sega Magazin (DE) #2: "November/Dezember 1993" (1993-11-03)

Print advert in Video Games (DE) #1993-12: "12/93" (1993-11-22)

Catalogues

Master System and Game Gear catalogue^[12]

Mega Drive catalogue^[13]

Gallery

Sticker (1)
Sticker (2)
Sticker (3)
Sticker (4)
Yeah! We Can Do It! iron-on transfer (front)
Yeah! We Can Do It! iron-on transfer (back)

External links

References

[https:.2F.2Fwww.videospielgeschichten.de.2Fvideospiele-anzeigen-in-micky-maus-magazinen-der-1990er-jahre.2F-1] ttps://www.videospielgeschichten.de/videospiele-anzeigen-in-micky-maus-magazinen-der-1990er-jahre/

[:File:FernsehwerbungundKinder_Volume_1_Book_DE_1995_.28by_Michael_Charlton.2C_Klaus_Neumann-Braun.2C_Stefan_Aufenanger_and_Wolfgang_Hoffmann-Riem.29.pdf_p138-2] 2.0 ^2.1 File:FernsehwerbungundKinder Volume 1 Book DE 1995 (by Michael Charlton, Klaus Neumann-Braun, Stefan Aufenanger and Wolfgang Hoffmann-Riem).pdf, page 138

[:File:FernsehwerbungundKinder_Volume_1_Book_DE_1995_.28by_Michael_Charlton.2C_Klaus_Neumann-Braun.2C_Stefan_Aufenanger_and_Wolfgang_Hoffmann-Riem.29.pdf_p139-3] File:FernsehwerbungundKinder Volume 1 Book DE 1995 (by Michael Charlton, Klaus Neumann-Braun, Stefan Aufenanger and Wolfgang Hoffmann-Riem).pdf, page 139

[https:.2F.2Ft3n.de.2Fnews.2Ftech-werbespots-2-1130668.2F-4] ttps://t3n.de/news/tech-werbespots-2-1130668/

[https:.2F.2Fweb.archive.org.2Fweb.2F20210327194820.2Fhttps:.2F.2Fpopundsub.jugendkulturen.de.2Fhip-hop.html-5] ttps://popundsub.jugendkulturen.de/hip-hop.html (Wayback Machine: 2021-03-27 19:48)

[https:.2F.2Fwww.horizont.net.2Fmarketing.2Fnachrichten.2F-Milka-Lila-Pause-vertraut-fuer-Comeback-auf-Social-Media-97634-6] ttps://www.horizont.net/marketing/nachrichten/-Milka-Lila-Pause-vertraut-fuer-Comeback-auf-Social-Media-97634

[:File:FernsehwerbungundKinder_Volume_1_Book_DE_1995_.28by_Michael_Charlton.2C_Klaus_Neumann-Braun.2C_Stefan_Aufenanger_and_Wolfgang_Hoffmann-Riem.29.pdf_p140-7] File:FernsehwerbungundKinder Volume 1 Book DE 1995 (by Michael Charlton, Klaus Neumann-Braun, Stefan Aufenanger and Wolfgang Hoffmann-Riem).pdf, page 140

[:File:KinderimWerbenetz_Book_DE_1996_.28by_Dr._Sven_Kommer.29.pdf_p153-8] 8.0 ^8.1 File:KinderimWerbenetz Book DE 1996 (by Dr. Sven Kommer).pdf, page 153

[https:.2F.2Fnews.konsolenkost.de.2Fvideospiele-werbung-die-besten-spots-fuer-konsolen.2F-9] ttps://news.konsolenkost.de/videospiele-werbung-die-besten-spots-fuer-konsolen/

[https:.2F.2Fwww.gamersglobal.de.2Fuser-artikel.2F60-jahre-sega-im-zeichen-des-igels-10] ttps://www.gamersglobal.de/user-artikel/60-jahre-sega-im-zeichen-des-igels

[https:.2F.2Fweb.archive.org.2Fweb.2F20171201035604.2Fhttp:.2F.2Fschoko-riegel.com.2Findex.php.2Fbackstage.2F621-rittersport-11] ttp://schoko-riegel.com/index.php/backstage/621-rittersport (Wayback Machine: 2017-12-01 03:56)

[https:.2F.2Fwww.kultboy.com.2Findex.php.3Fsite.3Dpic.26id.3D2577.26s.3D1-12] ttps://www.kultboy.com/index.php?site=pic&id=2577&s=1

[https:.2F.2Fwww.kultboy.com.2Fpic.2F2578.2F-13] ttps://www.kultboy.com/pic/2578/

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@@ Line 1: / Line 1: @@
-{{sub-stub}}'''Games World''', was a marketing campaign used by Sega Germany in 1993 as a successor to its previous campaign [[Der Bessere gewinnt]]. Parodying{{fileref|FernsehwerbungundKinder Volume 1 Book DE 1995 (by Michael Charlton, Klaus Neumann-Braun, Stefan Aufenanger and Wolfgang Hoffmann-Riem).pdf|page=139}} 1992 American comedy film ''[[wikipedia:Wayne's World (film)|Wayne's World]]'', it featured two young, "nerdy" Hip Hop music fans, lookalikes of the film's rock music fans Wayne Campbell and Garth Algar, who like them broadcast a public-access television show.
+[[File:GamesWorld Logo (marketing campaign).png|thumb|350px|right]]
+{{sub-stub}}'''Games World''', was a marketing campaign{{ref|https://www.videospielgeschichten.de/videospiele-anzeigen-in-micky-maus-magazinen-der-1990er-jahre/}} used by Sega Germany in 1993 as a successor to its previous campaign [[Der Bessere gewinnt]]. Parodying{{fileref|FernsehwerbungundKinder Volume 1 Book DE 1995 (by Michael Charlton, Klaus Neumann-Braun, Stefan Aufenanger and Wolfgang Hoffmann-Riem).pdf|page=138}}{{fileref|FernsehwerbungundKinder Volume 1 Book DE 1995 (by Michael Charlton, Klaus Neumann-Braun, Stefan Aufenanger and Wolfgang Hoffmann-Riem).pdf|page=139}}{{ref|https://t3n.de/news/tech-werbespots-2-1130668/}} 1992 American comedy film ''[[wikipedia:Wayne's World (film)|Wayne's World]]'', it featured two young, "nerdy" Hip Hop music fans, lookalikes of the film's rock music fans Wayne Campbell and Garth Algar, who like them broadcast a public-access television show.
-Inspired by the early Hip Hop and Graffiti scenes that spawned in Germany after its [[wikipedia:German reunification|reunification]], it was used extensively in magazines, television advertisements and events organized by Sega Germany at the time such as the German [[Sega]] gaming event [[Champion Train '93]]. It also parodied a popular and catchy slogan used by the ''[[wikipedia:Milka |Milka]]'' brand of chocolate confection from mid 80s to mid 90s to promote "Lila Pause"{{ref|https://www.horizont.net/marketing/nachrichten/-Milka-Lila-Pause-vertraut-fuer-Comeback-auf-Social-Media-97634}} ("Purple Break") candy bars with its jingle ''"Die schönsten Pausen sind Lila!"''{{fileref|FernsehwerbungundKinder Volume 1 Book DE 1995 (by Michael Charlton, Klaus Neumann-Braun, Stefan Aufenanger and Wolfgang Hoffmann-Riem).pdf|page=140}}{{fileref|KinderimWerbenetz Book DE 1996 (by Dr. Sven Kommer).pdf|page=153}} ("The nicest breaks are Lila!") which the two Wayne and Garth lookalikes sang as  ''"Die schönsten Pausen sind Sega!"''{{fileref|KinderimWerbenetz Book DE 1996 (by Dr. Sven Kommer).pdf|page=153}}  ("The nicest breaks are Sega!") in some television advertisements.
+Inspired by the early Hip Hop and Graffiti scenes that spawned in Germany after{{ref|https://web.archive.org/web/20210327194820/https://popundsub.jugendkulturen.de/hip-hop.html}} its [[wikipedia:German reunification|reunification]], it was used extensively in magazines, television advertisements and events organized by Sega Germany at the time such as the German [[Sega]] gaming event [[Champion Train '93]]. It also parodied a popular and catchy slogan used by the ''[[wikipedia:Milka |Milka]]'' brand of chocolate confection from mid 80s to mid 90s to promote "Lila Pause"{{ref|https://www.horizont.net/marketing/nachrichten/-Milka-Lila-Pause-vertraut-fuer-Comeback-auf-Social-Media-97634}} ("Purple Break") candy bars with its jingle ''"Die schönsten Pausen sind Lila!"''{{fileref|FernsehwerbungundKinder Volume 1 Book DE 1995 (by Michael Charlton, Klaus Neumann-Braun, Stefan Aufenanger and Wolfgang Hoffmann-Riem).pdf|page=140}}{{fileref|KinderimWerbenetz Book DE 1996 (by Dr. Sven Kommer).pdf|page=153}} ("The nicest breaks are Lila!") which the two Wayne and Garth lookalikes sang as  ''"Die schönsten Pausen sind Sega!"''{{fileref|KinderimWerbenetz Book DE 1996 (by Dr. Sven Kommer).pdf|page=153}}  ("The nicest breaks are Sega!") in some television advertisements.
 ==Promotional material==
 ===Television advertisements===
 {{gallery|
-{{gitem|GamesWorld MD DE TVAdvert (Da kommt ja Susie!).mp4|''Da kommt ja Susie!''{{ref|https://news.konsolenkost.de/videospiele-werbung-die-besten-spots-fuer-konsolen/}} (Here comes Susie!)}}
+{{gitem|GamesWorld MD DE TVAdvert (Da kommt ja Susie!).mp4|''Schneckenalarm! Da kommt ja Susie!''{{ref|https://news.konsolenkost.de/videospiele-werbung-die-besten-spots-fuer-konsolen/}} ("Snail Alert"!... Here comes Susie!)}}
 {{gitem|GamesWorld MD DE TVAdvert (Global Gladiators).mp4|''Global Gladiators''{{fileref|FernsehwerbungundKinder Volume 1 Book DE 1995 (by Michael Charlton, Klaus Neumann-Braun, Stefan Aufenanger and Wolfgang Hoffmann-Riem).pdf|page=138}}{{ref|https://www.gamersglobal.de/user-artikel/60-jahre-sega-im-zeichen-des-igels}}}}
 }}{{gitem|GamesWorld MD DE TVAdvert (Ecco und Rolo).mp4|''Ecco, Rolo''; ''"Ecco the Dolphin... praktisch, quadratisch und wirklich gut!..."'' ("''Ecco the Dolphin''... pratical, square and really good!...") in allusion to also popular [[wikipedia:Ritter Sport |Ritter Sport's]] chocolate bar slogan ''"Quadratisch, praktisch, gut!"''{{ref|https://web.archive.org/web/20171201035604/http://schoko-riegel.com/index.php/backstage/621-rittersport}} ("Square, pratical, good!")}}
@@ Line 32: / Line 33: @@
 |{{galleryPrintAd
 |segaprode|11|9
+}}
+|{{galleryPrintAd
+|segamagazin|1|23
 }}
 |{{galleryPrintAd
@@ Line 44: / Line 48: @@
 |{{galleryPrintAd
 |megafun|1993-11|27
+}}
+|{{galleryPrintAd
+|segamagazin|2|2
+}}
+|{{galleryPrintAd
+|videogames|1993-12|2
 }}
 }}
+===Catalogues===
+{{gallery|
+{{gitem|GamesWorld SMS & GG DE Catalogue 1993.jpg|[[Master System]] and [[Game Gear]] catalogue{{ref|1=https://www.kultboy.com/index.php?site=pic&id=2577&s=1}}}}
+{{gitem|GamesWorld MD DE Catalogue 1993.jpg|[[Mega Drive]] catalogue{{ref|https://www.kultboy.com/pic/2578/}}}}
+}}
+==Gallery==
+<gallery>
+GamesWorld DE Stricker1.jpg|Sticker (1)
+GamesWorld DE Stricker2.jpg|Sticker (2)
+GamesWorld DE Stricker3.jpg|Sticker (3)
+GamesWorld DE Stricker4.jpg|Sticker (4)
+GamesWorld DE Iron-on Transfer Front.jpg|''Yeah! We Can Do It!'' iron-on transfer (front)
+GamesWorld DE Iron-on Transfer Back.jpg|''Yeah! We Can Do It!'' iron-on transfer (back)
+</gallery>
 ==External links==