Difference between revisions of "Sega Schools' Marketing Project"
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Latest revision as of 05:57, 26 May 2024
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The Sega Schools' Marketing Project is a series of promotional VHS tapes produced by Sega Europe in order to teach marketing to teenagers at secondary schools in the United Kingdom. The project was active from 1991 to 1995, and mainly involved sending video tapes to schools which summarize Sega's marketing tools for 1992-1993 season (including the Sega Pirate TV campaign) such as advertising, sales promotion, public relations, sponsorship and direct marketing (promotional VHS issued on magazines). The project also launched a competition for students to prepare their own marketing strategies to be shown at Sega UK's headquarters.[1]
Contents
History
Sega Schools' Marketing Project 1991
Sega Schools' Marketing Project 1992
Sega Schools' Marketing Project 1993
Sega Schools' Marketing Project 1994
Sega Schools' Marketing Project 1994, promoted as Sega Invades Your Schoolwork, covers marketing strategy from 1993 to 1994.
Video
Sega Schools' Marketing Project 1995
Sega Schools' Marketing Project 1995 covers marketing strategy from 1994 to 1995.
Video
References
- ↑ https://www.youtube.com/watch?v=Vq7C6xzoegk (Ghostarchive)