Difference between revisions of "Sega TV"

From Sega Retro

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===Television advertisements===
 
===Television advertisements===
 
<gallery>
 
<gallery>
MD UK TVAdvert CyberRazorCut 1.mp4|Sega TV ''Cyber Razor Cut'' UK TV advert
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MD UK TVAdvert CyberRazorCut 1.mp4|''Cyber Razor Cut'' (UK)
MD UK TVAdvert CyberRazorCut 4.mp4|Sega TV ''Jack Spannerhands'' UK TV advert
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MD UK TVAdvert CyberRazorCut 4.mp4|''Jack Spannerhands'' (UK)
MD UK TVAdvert Squeezer.mp4|Sega TV ''Jack the Squeezer'' UK TV advert
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MD UK TVAdvert Squeezer.mp4|''Jack the Squeezer'' (UK)
Sega TV Planet of the Pigs MCD UK TVAdvert.mp4|Sega TV ''Planet of the Pigs'' UK TV advert
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Sega TV Planet of the Pigs MCD UK TVAdvert.mp4|''Planet of the Pigs'' (UK)
Sega TV The Barber MD UK TVAdvert.mp4|Sega TV ''The Barber'' UK TV advert
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Sega TV The Barber MD UK TVAdvert.mp4|''The Barber'' (UK)
Sega TV Live From Potsdam MD UK TVAdvert.mp4|Sega TV ''Just About Live From Potsdam'' UK TVAdvert.mp4
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Sega TV Live From Potsdam MD UK TVAdvert.mp4|''Just About Live From Potsdam'' (UK)
Sega TV Apocalypse MCD UK TVAdvert (Alt).mp4|Sega TV ''Apocalypse'' UK TV advert
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Sega TV Apocalypse MCD UK TVAdvert (Alt).mp4|''Apocalypse'' (UK)
Sega TV Horoscope MCD UK TVAdvert (Alt).mp4|Sega TV ''Horoscope'' UK TV advert
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Sega TV Horoscope MCD UK TVAdvert (Alt).mp4|''Horoscope'' (UK)
Aladdin MD UK TVAdvert.mp4|Sega TV ''Aladdin'' UK TV advert
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Aladdin MD UK TVAdvert.mp4|''Aladdin'' (UK)
Sega TV Street Fighter II MD UK TVAdvert.mp4|Sega TV ''Problem Spot'' (Street Fighter II) UK TV advert
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Sega TV Street Fighter II MD UK TVAdvert.mp4|''Problem Spot'' (Street Fighter II) (UK)
Sega TV Jurassic Park MD UK TVAdvert (Alt).mp4|Sega TV ''Jurassic Park'' UK TV advert
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Sega TV Jurassic Park MD UK TVAdvert (Alt).mp4|''Jurassic Park'' (UK)
Sega TV Weather Spot GG UK TVAdvert.mp4|Sega TV ''Weather Spot'' (Game Gear) UK TV advert
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Sega TV Weather Spot GG UK TVAdvert.mp4|''Weather Spot'' (Game Gear) (UK)
Sega TV Sonic the Hedgehog 2 MD UK TVAdvert.mp4|Sega TV ''Sonic the Hedgehog 2'' UK TV advert
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Sega TV Sonic the Hedgehog 2 MD UK TVAdvert.mp4|''Sonic the Hedgehog 2'' (UK)
Sega TV Sonic the Hedgehog Spinball MD UK TVAdvert.mp4|Sega TV ''Sonic the Hedgehog Spinball'' UK TV advert
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Sega TV Sonic the Hedgehog Spinball MD UK TVAdvert.mp4|''Sonic the Hedgehog Spinball'' (UK)
Sega TV (Sonic + TV Tuner ) GG UK TVAdvert.mp4|Sega TV ''Game Gear (Sonic and TV Tuner)'' UK TV advert
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Sega TV (Sonic + TV Tuner ) GG UK TVAdvert.mp4|''Game Gear (Sonic and TV Tuner)'' (UK)
Sega TV Test 1 MD UK TVAdvert.mp4|Sega TV Test 1 UK TV advert
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Sega TV Test 1 MD UK TVAdvert.mp4|Test 1 (UK)
Sega TV Test 2 MD UK TVAdvert.mp4|Sega TV Test 2 UK TV advert
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Sega TV Test 2 MD UK TVAdvert.mp4|Test 2 (UK)
SugarPuffs UK TVAdvert Sega.mp4|Sugar Puffs UK advert
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SugarPuffs UK TVAdvert Sega.mp4|Sugar Puffs (UK)
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SegaTV DE TVAdvert.mp4|(DE)
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MD DE TVAdvert SegaTV.mp4|''[[Jurassic Park (Mega Drive)|Jurassic Park]]'' (DE)
 
</gallery>
 
</gallery>
  

Revision as of 15:11, 28 December 2017

Sega TV (or Canal Sega) was a prodominantly European advertising campaign used by Sega during the early 1990s. It was a mock pirate television station, which among showing bizarre films and shows frequently advertised the Sega Mega Drive, Sega Mega-CD and Sega 32X. It is considered by many to have been quite a successful campaign, being the European equivalent of Segata Sanshiro or the Sega Scream. Sega TV should not be confused with Sega Channel, a real television channel promoted by Sega.

Sega TV claimed to be the first "interactive channel", and was generally meant to be loud and abnoxious to counteract Nintendo's quite pedestrian marketing campaign in this region. It is possible that it was inspired by the 1987 Max Headroom broadcast signal intrusion, perhaps the most famous attempt at hijacking a television channel for a short period of time.

Sega TV's "mascot" was the "Sega Pirate", who was seen in many television advertisements, as well as in European promotional videos and occasionally in magazines. There was a limited edition Sega Game Gear bundle with Sega Pirate branding, and it appears on the cover of Sega Ages: Volume 1 for the Sega Saturn.

Right Said Fred's 1994 single, Wonderman, used in conjunction with Sega Europe to promote the release of Sonic the Hedgehog 3, features the Sega TV studio and Steven O'Donnell in its music video. The single only reached #55 in the UK singles chart, though was included as part of Now That's What I Call Music! 27.

In Spain, Canal Sega marketing was given away in VHS form as ¡Atencion! Mezcla Explosiva: Especial Eternal Champions and Si Tienes Mega Drive ¡Riete del Mundo!. These tapes were included with issues of Hobby Consolas magazine.

Both the Sega TV and the Sega Pirate were axed when the company's focus shifted to the Sega Saturn.

Comic adaptation

Sonic the Comic included "Pirate S.T.C." comics strips, based off Sega TV. The single story arc was running from issue #28 to issue #33. It was one of the only comic strips not based off videogame in Sonic the Comic, another one being about Megadroid, the mascot of the Comic.

Promotional material

Television advertisements

Print advertisements

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Print advert in Mean Machines Sega (UK) #11: "September 1993" (1993-07-30)
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Print advert in Mean Machines Sega (UK) #11: "September 1993" (1993-07-30)
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Print advert in Mega Force (ES) #20: "Diciembre 1993" (1993-xx-xx)
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Catalogues

References