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Revision as of 05:29, 26 October 2021
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Kids Go HoJo with Sega was a Sega of America-sponsored marketing campaign for the American hotel/motel chain Howard Johnson's, produced by Californian marketing firm Strottman International.
Contents
Campaign
Born from a venture between Sega of America and the American chain of hotels and motels Howard Johnson's, Kids Go HoJo with Sega was a unique summer promotion intended to increase room sales at the company's properties by making the chain seen more enticing to the children of possible lodgers. The promotion ran in all Howard Johnson's across the United States of America and Canada over three periods: From May 24th through September 6th, 1993, from May 27th through September 5th, 1994, and from May 27th through September 4th, 1995.[1] During the promotion, all the company's hotels, motels, and inns were equipped with life-size cutouts of Sonic the Hedgehog displayed in the lobby for guests to take souvenir photographs with.
Sega provided Howard Johnson's properties with Sega Game Gears and a small library of video game titles for guests to play at no charge. Through the Kids Go HoJo Fun Club, children were also provided with a collectible series of Sonic the Hedgehog FunPacks containing Sega-themed puzzles, games, booklets, and toys, a series of VHS promotional features were available to rent or purchase, Sega Game Gear Tips Volume 1 and Sega Game Gear Tips Volume 2, and a free subscription to Sega Visions magazine.
Game Gear rentals
List of rentable games
FunPacks
List of FunPacks
Sega Game Gear Tips
- Main article: Sega Game Gear Tips Volume 1, Sega Game Gear Tips Volume 2
History
Created by marketer Michael Berreth of American advertising agency Strottman International[2][3][4][5], Kids Go HoJo with Sega was supported by a $3,500,000 advertising campaign, including commercials on national television, print advertisements, and radio promotions, as well as local, grassroots promotions in smaller advertising areas.[6]
The campaign was largely a success, with Howard Johnson's seeing a notable 9% increase in room sales, resulting in the chain becoming the leader of its respective consumer lodging market.[7]
Legacy
For its accomplishments with the Kids Go HoJo with Sega campaign, Strottman International was awarded the CSPA Award of Excellence for Best Worldwide Traffic-Building Promotion.
Promotional material
Images
1993 FunPack
1994 FunPack
1995 FunPack
Logos
The campaign's 1993 logo.
The campaign's 1994 logo.
The campaign's 1995 logo.
External links
References
- ↑ Press release: 1995-05-07: PRACTICAL TRAVELER; Hotels Offer Deals and Toys
- ↑ http://www.strottman.com:80/history2.html (Wayback Machine: 2001-05-20 17:17)
- ↑ http://strottman.com/
- ↑ http://michaelberreth.weebly.com/about.html
- ↑ http://michaelberreth.weebly.com/press.html
- ↑ Press release: 1993-02-18: NEW HOWARD JOHNSON KIDS GO HOJO WITH SEGA VIDEO GAME FUN PROGRAM
- ↑ http://www.hojo.com:80/common/history.html (Wayback Machine: 1997-04-08 05:59)