Difference between revisions of "Shaw Wallace Electronics"
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| − | }}{{sub-stub}}'''Shaw Wallace Electronics''' was a subsidiary of Indian liquor manufacturer [[wikipedia:Shaw Wallace|Shaw Wallace]], and official distributor of the [[Sega Mega Drive]] in [[History of Sega in India|India]]. | + | }}{{sub-stub}}'''Shaw Wallace Electronics''' was a subsidiary of Indian liquor manufacturer [[wikipedia:Shaw Wallace|Shaw Wallace]], and an official distributor of the [[Sega Mega Drive]] in [[History of Sega in India|India]].https://web.archive.org/web/20130430205311/http://articles.timesofindia.indiatimes.com/2011-08-19/india-business/29905012_1_video-gaming-sega-playstation |
==Company== | ==Company== | ||
| − | Shaw Wallace Electronics entered into a distribution deal with [[Sega]] for the [[Sega Mega Drive]] in April 1994, selling the system at at the relatively-high price of ₹18,000. Sales were underwhelming, but the company remained India's official distributor of that system until sometime in 1995, when Indian video game distributor [[Maze Marketing]] successfully pitched a lower-price sales strategy to Sega and was subsequently awarded that country's official distribution rights. | + | Shaw Wallace Electronics entered into a distribution deal with [[Sega]] for the [[Sega Mega Drive]] in April 1994, selling the system at at the relatively-high price of ₹18,000.https://web.archive.org/web/20130430205311/http://articles.timesofindia.indiatimes.com/2011-08-19/india-business/29905012_1_video-gaming-sega-playstation Sales were underwhelming, but the company remained India's official distributor of that system until sometime in 1995, when Indian video game distributor [[Maze Marketing]] successfully pitched a lower-price sales strategy to Sega and was subsequently awarded that country's official distribution rights.https://web.archive.org/web/20130430205311/http://articles.timesofindia.indiatimes.com/2011-08-19/india-business/29905012_1_video-gaming-sega-playstation |
==References== | ==References== | ||
Revision as of 03:44, 12 September 2021
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Shaw Wallace Electronics was a subsidiary of Indian liquor manufacturer Shaw Wallace, and an official distributor of the Sega Mega Drive in India.https://web.archive.org/web/20130430205311/http://articles.timesofindia.indiatimes.com/2011-08-19/india-business/29905012_1_video-gaming-sega-playstation
Company
Shaw Wallace Electronics entered into a distribution deal with Sega for the Sega Mega Drive in April 1994, selling the system at at the relatively-high price of ₹18,000.https://web.archive.org/web/20130430205311/http://articles.timesofindia.indiatimes.com/2011-08-19/india-business/29905012_1_video-gaming-sega-playstation Sales were underwhelming, but the company remained India's official distributor of that system until sometime in 1995, when Indian video game distributor Maze Marketing successfully pitched a lower-price sales strategy to Sega and was subsequently awarded that country's official distribution rights.https://web.archive.org/web/20130430205311/http://articles.timesofindia.indiatimes.com/2011-08-19/india-business/29905012_1_video-gaming-sega-playstation