Difference between revisions of "BRIO"
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{{sub-stub}}'''BRIO AB'''{{ref|http://www.fundinguniverse.com/company-histories/brio-ab-history/}} is a Swedish wooden toy company founded in 1884, and is most famous for their line of wooden trains which have been selling across the continent since the 1950s. | {{sub-stub}}'''BRIO AB'''{{ref|http://www.fundinguniverse.com/company-histories/brio-ab-history/}} is a Swedish wooden toy company founded in 1884, and is most famous for their line of wooden trains which have been selling across the continent since the 1950s. | ||
− | BRIO was a distributor of [[Sega]] products in Scandinavia during the 1990s and early 2000s (distribution was managed by its division ''PlayMix''{{fileref| | + | BRIO was a distributor of [[Sega]] and Tiger LCD products in Scandinavia during the 1990s and early 2000s (distribution was managed by its division ''PlayMix''{{fileref| |
HistoriemOmSega1 SE Book.pdf|page=65}}{{ref|http://www.thunderclashtffan.o-f.com/_webimages/20130712_006.jpg}}). They began by taking over Swedish distrubtion from [[Dennis Bergström Elektronik]] in 1990, before gaining the rights to distribute products in Norway in 1990, Denmark in 1990-1993, Finland in 1991, and Denmark again in 1999. Since this brief stint in the video game industry, the company has returned to producing, marketing and distributing traditional toys. | HistoriemOmSega1 SE Book.pdf|page=65}}{{ref|http://www.thunderclashtffan.o-f.com/_webimages/20130712_006.jpg}}). They began by taking over Swedish distrubtion from [[Dennis Bergström Elektronik]] in 1990, before gaining the rights to distribute products in Norway in 1990, Denmark in 1990-1993, Finland in 1991, and Denmark again in 1999. Since this brief stint in the video game industry, the company has returned to producing, marketing and distributing traditional toys. | ||
Revision as of 12:30, 24 March 2023
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BRIO AB[1] is a Swedish wooden toy company founded in 1884, and is most famous for their line of wooden trains which have been selling across the continent since the 1950s.
BRIO was a distributor of Sega and Tiger LCD products in Scandinavia during the 1990s and early 2000s (distribution was managed by its division PlayMix[2][3]). They began by taking over Swedish distrubtion from Dennis Bergström Elektronik in 1990, before gaining the rights to distribute products in Norway in 1990, Denmark in 1990-1993, Finland in 1991, and Denmark again in 1999. Since this brief stint in the video game industry, the company has returned to producing, marketing and distributing traditional toys.
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