Ingalls Moranville Advertising
From Sega Retro
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Ingalls Moranville Advertising (IM) was a US advertising agency.
IM was appointed by Sega to help market the Sega Saturn in May 1996[1], replacing Goodby Silverstein & Partners. The firm is thought to have been a large contributor to Sega's struggles with the Saturn in the US, being a less successful departure from the more up-beat Sega console adverts that started in 1989.
When Sega of America dropped the firm in 1997, IM sued for breach of contract and were awarded $185,000.