Sponsorships/Motorsports

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Formula 1

Canon Williams Formula One Team (1993)

1993 saw Sega back the Williams F1 team during the 1993 Formula One World Championship. Their car for this season, the Williams FW15C was dominant during the year, leading team members Alain Prost to a world title and Damon Hill to third place (Ayrton Senna driving for Marlboro McLaren coming second).

Merchandise

Team Lotus (1994)

In 1994 Sega (represented in Portugal by Ecofilmes) sponsored[1] Team Lotus Portuguese professional racing driver Pedro Lamy.

Merchandise

1993 European Grand Prix

Touring cars

Holden Commodore VH - Bathurst 1984

Gibson Motorsport (Australia; 1996)

World Rally Championship

Renault Clio S1600 Rally (2004)

World Sportscar Championship

Porsche Kremer Racing (Sandown 1000 course) (1984)

NASCAR

  • Mark Dilley (1994/1995? CASCAR?)
  • Danica Patrick (2012)

Karting

1991 CIK-FIA World Karting Championship (Le Mans)[2][3]

In 1991 Sega sponsored the 1991 CIK-FIA Championships[4][5] held at Le Mans, France from September 13 trough September 15, 1991.

French magazine Mega Force promoted[6][7] a quiz contest in August 1991 in which readers had to answer two questions on a bulletin published on the July/August issue of the magazine and mail it back to Mega Force magazine Editorial Board to have a chance to win up to twenty karting initiation internships, five invitations to the 1991 CIK-FIA World Karting Championship, thirty Sega sweatshirts and up to one hundred compact discs with the best Sega tunes.

Motorbike racing

References