Sega Toys
From Sega Retro
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| Sega Toys | ||
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| Founded: 1998-04 | ||
| T-series code: T-418 | ||
Headquarters:
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Sega Toys (セガトイズ) is a consumer division of Sega Sammy Holdings, which, as the name suggests, focuses on the design and manufacturing of toys.
Sega Toys was founded when, Tokyo-based, Yonezawa Toys Co. Ltd, Japan's largest post-War toy manufacturer, was merged into Sega in 1994. It was briefly known as Sega Yonezawa until the Yonezawa name was dropped entirely in April 1998. Prior to the merge Sega had briefly dabbled in the toy market, but had usually worked with third-parties to get their products to market, like Honjō-based, Canelon Toys, Tokyo-based toy manufacturer Konno Sangyo Co. Ltd and others. The strength behind Yonezawa's back catelogue and distribution channels made Sega Toys one of the largest toy manufacturers in Japan (with strong links with the likes of Hasbro in the west).
Since the early 2000s Sega Toys has become a mostly separate entity from Sega, with its own management structure and goals. Thanks to UFO Catcher and its many derivatives, the two often work together - Sega produces arcade equipment, while Sega Toys produces the prizes. Sega Toys also inherited the Sega Pico and produced software for the console (it has also released video games such as Bikkuriman 2000 Viva! Festival! and Boku Doraemon on the Sega Dreamcast). For whatever reason, Sega views them as a third-party publisher in this case, complete with their own T-series code.
Curiously not all Sega Toys-related video games are dealt with by Sega, such as Sega Toys' popular Ocha-Ken range whose video game adaptions were produced by MTO.
The division's current president is Yoshiharu Suzuki.
Contents
Softography
Pico
- 6000-nin no Sensei-tachi ga Tsukutta Tanoshii Shougakkou Tanken 1 (1999)
- 6000-nin no Sensei-tachi ga Tsukutta Tanoshii Shougakkou Tanken 2 (1999)
- A Year at Pooh Corner (1994)
- Ai to Yume no Kuni Sanrio Puroland Asobinagara Oboeyou! Hiragana Katakana (1997)
- Ai to Yume no Kuni Sanrio Puroland Chanto Dekirukana Minna to Tanoshii o-Yuugikai (1998)
- Ai to Yume to Bouken Sanrio Puroland! (1994)
- The Berenstain Bears' A School Day (1995)
- A Bug's Life (1999)
- Crayola Crayons: Create a World (1995)
- Densha Daishuugou! (1996)
- Disney Princess Suteki ni Lesson! Hiragana-Katakana (2004)
- Disney Princesses: Ariel (2004)
- Disney Princesses: Princess ni Naritai (2003)
- Donald no Obake Taiji (1993)
- Donald no TV Show (1995)
- Doraemon: Nobita to Maigo no Kyouryuu (1993)
- ECC Junior no Hajimete Eigo Vol. 1 Patty-chan Family (2002)
- ECC Junior no Hajimete Eigo Vol. 2 Patty-chan no Picnic (2002)
- ECC Junior no Hajimete Eigo Vol. 3 Patty-chan no o-Tanjoubi (2002)
- ECC Junior no Hajimete Eigo Vol. 4 Doubutsu Daisuki, Patty-chan (2002)
- ECC Junior no Hajimete Eigo Vol. 5 Merry Christmas, Patty-chan (2002)
- ECC Junior no Hajimete Eigo Vol. 6 Patty-chan Yuuenchi ni Iku (2002)
- Ecco Jr. and the Great Ocean Treasure Hunt! (1994)
- Gojira Doki Doki Kaijuu-tou!! (1995)
- Gu~chokorantan Minna de Oekaki ! Tanoshii Asobi mo ippai! (2001)
- Hataraku Kuruma Diapet Daishuugou (1995)
- Hello Kitty no Suteki na o-Tanjoubi (1997)
- Hello Kitty no Tanoshii Butoukai (1993)
- Hello Kitty no Tanoshii o-Mise-ya-san (2002)
- Hello Kitty to McDonald de Asobo! (2001)
- Kaitou Saint Tail: Saint Tail to One, Two, Three! (1995)
- Kawaii Nakama o Sodateyou-tsu no Shippo (1998)
- Kerokero Keroppi no Harikiri Undoukai (1993)
- Kiki & Rara: Hoshi no Kazu Asobi (2003)
- Kiteretsu Daihyakka Edo ni Itte Kiteretsu Sai-sama ni Au Nari (1994)
- Konbini de o-Kaimono! (2001)
- Kouchuu Ouja Mushiking: Atsumete Asobou Kouchuu Zukan (2005)
- Lego Fun to Build (1995)
- Licca-chan ni Naritai! (2001)
- Magic Crayons (1994)
- Magic Knight Rayearth: Magic Knight Tanjou (1995)
- Math Antics with Disney's 101 Dalmatians (1996)
- McDonald's de Asobo! (2000)
- Mezase Pro Yakyuu (1995)
- Mickey no Yukai na Bouken (1993)
- Mickey to Ooki na Furudokei (1995)
- Mickey's Blast Into the Past (1994)
- Miimi to Taata no Waiwai Oekaki Doubutsuen (1993)
- MiniMoni. Eigo de Asobundapyon! (2003)
- MiniMoni. TV ni Derundapyon! (2002)
- MiniMoni. Shougakkou e Ikundapyon! (2003)
- Minna de Odorou: Oz no Mahoutsukai (1996)
- Muppets on the Go (1996)
- Musical Zoo (1994)
- Nurie Daisuki! Dumbo no Waku Waku Circus! (1997)
- Packet 2 Yukai na Nakama to Game de Suuasobi (1997)
- Paddington no Sekai Ryokou (1996)
- Pekora no Daibouken Maboroshi no Ice Cream o Sagase! (1998)
- Pepe's Puzzles (1994)
- Petapeta Chokkin Asoberu Zukan ~Doubutsu~ (1995)
- Peter Pan Neverland e Ikou! (1997)
- Pico Soccer: Mezase Soccer Senshu (1995)
- Pocahontas Riverbend Adventures (1995)
- Pocket Monsters Suuji o Tsukamaeyou! (2002)
- Pooh-san no Ichinichi (1995)
- Professor Pico and the Paintbox Puzzle (1995)
- Quiz ni Challenge! Doraemon (1995)
- Richard Scarry's Huckle and Lowly's Busiest Day Ever (1994)
- Sanchoume no Tama: Momo-chan wa Doko! (1994)
- Sanrio Carnival Tanoshii Card-dzukuri (1995)
- Scholastic's The Magic School Bus Going Places (1995)
- Sekai Meisaku Gekijou (1995)
- Sesame Street: Alphabet Avenue (1997)
- Shimajirou to Yume no Kuni e Daibouken! (2002)
- Shimashimatora no Shimajirou Tanoshii Ichinichi (2000)
- Shirayukihime (1999)
- Smart Alex and Smart Alice: Curious Kids (1995)
- Snoopy no Gakugeikai (1995)
- Sodatete Manabu Doubutsu Oukoku! (1996)
- Sonic the Hedgehog's Gameworld (1994)
- Soreike! Anpanman: Anpanman to Kotoba Asobi (1998)
- Soreike! Anpanman Eigo to Nakayoshi 2 Tanoshii Carnival (1995)
- Soreike! Anpanman Eigo to Nakayoshi Youchien de ABC (1994)
- Hajimete Asobu Pico Soft: Anpanman no Iro-Kazu-Katachi
- Soreike! Anpanman no Game de Asobou Anpanman (1994)
- Soreike! Anpanman: Anpanman no Chie no World (2003)
- Soreike! Anpanman: Anpanman no Hitori de Dekichatta! (2005)
- Soreike! Anpanman: Anpanman to Suuji Asobi (2000)
- Susie-chan to Marvy: o-Tetsudai Da~isuki! (2000)
- Tails And The Music Maker (1994)
- The Lion King: Adventures at Pride Rock (1995)
- Toy Story 2 Woody Sousaku Daisakusen!! (2003)
- Uchuu de Asobou! Baabapapa no Uchuu Ryokou (1996)
- Yobeba Kotaeru Doraemon: Nobita to Himitsu Dougu o Mitsukeyou!
- Yukai na Mori no Packet (1995)
- Yume no Crayon Oukoku (1998)
Game Boy Advance
- Ocha-ken no Heya (2003)
- Ocha-ken Kururin ~ Honwaka Puzzle de Ho~ttoshiyou? (2004)
- Ocha-ken no Yume Bouken (2005)
- Ocha-ken no Bouken Jima: Honwaka Yume no Island (2005)
Nintendo DS
- Ocha-ken no Heya DS (2006)
- Ocha-ken no Heya DS 2 (2007)
- Ocha-ken no Daibouken (2007)
- Ocha-ken no Heya DS 3 (2008)
- DS-Pico Series: Sanrio no Party e Ikou!: Oryouri, Oshare, Okaimono (2008)
- Ocha-ken no Daibouken 2: Yume Ippai no Omocha Hako (2008)
- Jewelpet Kawaii Mahou no Fantasy (2009)
- Ocha-ken no Heya DS 4: Ochaken Land de Hotto Shiyo? (2009)
- Jewelpet Mahou no DS Kirapi Kariin (2009)
- Jewelpet Mahou no Oheyya de Issho ni Asobou! (2010)
- DS-Pico Series: Sanrio Puroland: Waku Waku Okaimono: Suteki na Oheya wo Tsukurimasho! (2010)
- Wappy Dog (2011)
Beena
- 1-nichi 10-pun de E ga Jouzu ni Kakeru Beena (2008)
- Anpanman no Waku Waku Game Oekaki (2007)
- Anpanman o Sagase! (2009)
- Beena Town e Youkoso (2005)
- Cars 2 Racing Beena: Mezase! World Champion! (2011)
- Chiiku Drill Oshare Majo Love and Berry: Moji Kazu Chie Asobi (2007)
- Chiiku Drill Pocket Monsters Diamond & Pearl: Moji Kazu Chie Asobi (2007)
- Cooking Beena: o-Ryouri Dekichatta! (2007)
- Densha Daishuugou! Card de Asobou (2006)
- Disney Tanoshii Oekaki: o-Mise-ya-san o Tsukutchaou! (2007)
- Disney Tanoshii o-Benkyou Series: Mic de Kantan ABC (2005)
- Doraemon Chinou Daikaihatsu! Waku Waku Game Land (2006)
- Doraemon Tanoshii En Seikatsu Youchien Hoikuen (2006)
- Doraemon Tanoshiku o-Keiko Hiragana Katakana (2005)
- Doraemon Waku Waku Sekai Isshuu Game: Asonde Oboeru Chizu Kokki (2010)
- Geneki Toudai-sei ga Tsukutta! 'Dekiru Ko ni Naru Seikatsu Shuukan Dragon Sakura Youji-hen' (2007)
- Go! Go! Advance Drive: Muttsu no Machine ni Chousen da! (2005)
- Hello Kitty no Hiragana Katakana o-Namae Kaitemiyou! (2008)
- Kazoku Minna no Nouryoku Trainer (2005)
- Kodai Ouja Kyouryuu King D-Kids Adventure: Dino Slash! Kyouryuu Battle !! (2007)
- Kouchuu Ouja Mushiking: Mori no Tami no Densetsu: Minna de Tanken! Kouchuu no Mori (2005)
- Kouchuu Ouja Mushiking: Nebu-Hakase to Kazu Katachi ni Challenge! (2006)
- Meet Bub: Bub to Eigo Tanken (2010)
- Meitantei Conan: Kanzen Suiri! Kazu to Zukei no Nazo (2006)
- Narumiya Mezzo Piano Oshare & Lesson (2006)
- Nihongo de Asobo (2006)
- Oden-kun: Oden Mura no Tanoshii Nakama-tachi (2007)
- Omoiyari o Hagukumu Katarikake Ehon Miffy to Asobou Utaou (2007)
- Oshare Beena: o-Mise de Kisekae Make Haircut (2008)
- Oshare Majo Love And Berry: Cute ni Oshare (2006)
- Partner In TV! o-Uchi ni Wan-chan ga Yattekita (2005)
- Pashah to Henshin Beauty Academy (2006)
- Pocket Monsters Advanced Generation Pokémon Suuji Battle!! (2005)
- Pocket Monsters Best Wishes! Chinou Ikusei Pokémon Daiundoukai (2010)
- Pocket Monsters Diamond & Pearl Pokémon o Sagase! Meiro de Daibouken! (2009)
- Point Gakushuu 10-masu Keisan (2006)
- Point Gakushuu Kakijun (2006)
- Point Gakushuu Tokei (2006)
- Pururun! Shizuku-chan: Asonde Tanoshiku Nouryoku Up (2007)
- Shimajirou no Eigo Activity Ehon: ABC Park de Asobou! (2006)
- Shoku Iku Series 1 Soreike! Anpanman: Sukikirai Nai Ko Genki na Ko! (2005)
- Shooting Beena Toy Story 3: Woody to Buzz no Daibouken! (2010)
- Soreike! Anpanman Card de Tanoshiku ABC (2006)
- Soreike! Anpanman Doki Doki! Rescue Drive: Car Navi-tsuki (2008)
- Soreike! Anpanman Hajimete Kaketa yo! Oboeta yo! Hiragana Katakana: Gojuuon Board Kinou-tsuki (2005)
- Soreike! Anpanman Waku Waku Eigo Game! (2011)
- Soreike! Anpanman o-Mise ga Ippai! TV de o-Ryouri Tsukutchao (2009)
- Tomica de Asobou! (2006)
Nintendo 3DS
- Jewelpet Mahou no Rhythm de Ieie! (2011)
- Jewelpet Mahou de Oshare ni Dance * Deco! (2012)
- Jewelpet Cafe de Mahou no Cooking! (2013)
Dreamcast
- Bikkuriman 2000 Viva! Festival! (2000)
- Boku Doraemon (2001)
Neo Geo Pocket Color
PC
- Pico Town ni Dekakeyou! (2001)
Hardware
- Advanced Pico Beena
- Mega Drive Play TV series (Japanese release of Radica Games's Legends series)