Advanced Pico Beena

From Sega Retro

AdvancedPicoBeena Logo.png
Advanced Pico Beena
Manufacturer: Sega Toys
Release Date RRP Code
Advanced Pico Beena
¥12,800e[1] ?

This short article is in need of work. You can help Sega Retro by adding to it.

The Advanced Pico Beena (アドバンスピコ・ビーナ), meaning "Be Natural"[1] is a video game console released by Sega Toys in August of 2005 and the successor to the Sega Pico. Similar to its predecessor, the Advanced Pico Beena is aimed at children between the ages of 2 and 8 and stands primarily as an educational device. It has since been streamlined further, and is now commonly referred to simply as the Beena (ビーナ) or BeenaLite (ビーナLite).

Unlike the Sega Pico, the Advanced Pico Beena has not been released outside of Japan, and is maintained entirely by the Sega Toys division of the company (which also took control of the original Pico later in its lifespan). Though the console has not been officially discontinued, no games have been released for the system since July 2011.


The Advanced Pico Beena is built similarly to the original Sega Pico, though is more powerful from a technology point of view and has a much more streamlined design. Similar to the Pico, the Beena is a large, plastic foldable unit which acts as a hybrid between traditional cartridge-based video game consoles, tablets and electronic book readers. Cartridges are book shaped and the system keeps track of which pages have been turned, and the device connects to a television, with the users manipulating the game with the touch screen, magic pen and face buttons.

Like later models of the Pico, the Beena does not have a solid base to keep the top half of the unit upright, instead relying on a much thinner retractable plastic stand. Beenas can, however, be flipped 360 degrees, and every page of the cartridge can be manipulated by the magic pen (as opposed to just the last page as seen with the original Pico). This effectively creates a tidier, tabletop touch-screen device, hiding the buttons for games which do not need them. The Magic Pen can also be removed in the Beena, and a second can be aded for two player play.

Unlike the Sega Pico, the Advanced Pico Beena caters for both left and right handed children, with two sets of Red, White, Green, Orange and Purple buttons.

Newer Beena models can be powered by batteries as well as through an AC adaptor, and unlike the Pico, all Beenas have built-in speakers (similar to the Wii Remote). The system is also compatible with SD cards which can be used to save game progress. The Beena also offers score ranking and playtime which can be set by a parent, as well as superior graphics and sound.

The technical specifications of the Beena are not currently known, however the system is known to have a 32-bit ARM7TDMI CPU clocked at 81MHz.


Main article: Beena consoles.



Translation issues mean that little is known about the Beena's performance in Japanese markets. It is assumed to have been unsuccessful - Sega Toys expected to ship 250,000 units before the end of 2005, but by November 2006 had only sold 150,000 units. By May 2008 more than 350,000 units had been sold.


List of games

SD Card Reader support

With accessories

Magazine articles

Main article: Advanced Pico Beena/Magazine articles.

Promotional material



  1. 1.0 1.1 1.2 (Wayback Machine: 2005-06-22 02:39)
Sega Home Video Game Systems
83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11
SG-1000 SG-1000 II Mega Drive Mega Drive II
SC-3000 Mega-CD Mega-CD II Genesis 3
Sega Mark III 32X Dreamcast
Master System Master System II
AI Computer Game Gear
Pico Beena