Nike v. Sega
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| Nike, Inc. v. Sega of America Dreamcast, Inc. |
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| Court: United States District Court for the District of Oregon |
| Argued: 2002-02-07[1] |
| Decided: 2002 |
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Nike, Inc. v. Sega of America Dreamcast, Inc. is a 2002 case in which Nike sued Sega of America Dreamcast and its marketing agency Leagas Delaney over an ad for their popular basketball title NBA 2K2[2], which Nike purported had largely copied the premise of their famous Frozen Moment commercial.[1]
History
In February 2002, Nike announced it had filed a lawsuit against Sega of America over an NBA 2K2 ad which largely copied the premise of Nike's famous Frozen Moment commercial.[1] They also hosted a page on their official website dedicated to the lawsuit, which included scene-by-scene comparisons of both commercials.[2]
The commercial, which paid significant homage to the critically-acclaimed 1996 Nike basketball commercial Frozen Moment (and virtually copied the original shot-for-shot), went as far as to feature an inversion of Nike's trademarked slogan "Just Do It", parodied as "Just Don't Do It".[3] Leagas Delaney admitted that their commercial was significantly inspired by the previous Nike ad, stating it was meant as a respectful homage.
Results
Ultimately, the lawsuit was settled out of court, with Sega of America and Leagas Delaney issuing a formal apology, and with Sega donating $100,000 to the United States charity Boys & Girls Clubs of America (notably, to the Clubs in Portland, Oregon and Memphis, Tennessee - the location of Nike's headquarters and distribution center.)[4]
Press releases
External links
- When Nike Sued SEGA video essay by Norman Caruso at the Gaming Historian
References
- ↑ 1.0 1.1 1.2 Press release: 2002-02-07: Nike Files Lawsuit Against Sega of America; Suit Seeks an Injunction and Damages for Sega's Copyright Infringement Of Nike's Famous Frozen Moment Ad
- ↑ 2.0 2.1 http://www.nikebiz.com/media/n_sega_complaint.shtml (Wayback Machine: 2002-02-12 04:35)
- ↑ https://www.campaignlive.com/article/nike-sues-sega-leagas-delaney-just-dont-it-ad/15754
- ↑ https://www.campaignlive.co.uk/article/leagas-delaney-sega-eat-humble-pie-nike-copyright-case/140745