Amusement Vision
From Sega Retro
Amusement Vision, formerly Sega AM4 until a name change in 2000, is a research and development division within Sega. Unlike other divisions within Sega, up until the mid-1990s it specialised mainly in arcade games, though started releasing games for sixth generation consoles towards the end of the decade. Amusement Vision have been responsible for big franchises within Sega such as Super Monkey Ball, Yakuza and newer Shining Force games. The division is headed by Toshihiro Nagoshi.
After a 2008 shakeup within Sega, Amusement Vision is now officially known as New Entertainment R&D Dept