From Sega Retro

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This is a list of general Sega-related offers and promotions which have occurred over the years.



A chance to win a Sega Saturn with a copy of Daytona USA at BP service stations.

McMatch 'n' Win (1994)

As part of a promotion at Australian McDonalds restaurants, 270 Sega Mega Drives with Disney's Aladdin could be won.

Red Rooster (1993)




Chambourcy (1993)


Print advert in Mega Force (FR) #15: "Mars 1993" (1993-0x-xx)


Kelloggs (198x)

An opportunity to win New Robo Pitchers in packs of Choco Krispies (チョコクリスピー), Combo (コンボ) or Chocowa (チョコワ) cereals.

Corn Frosties (コーンフロスティ) (199x)


Kelloggs (1993)

An opportunity to win a Sega Mega Drive or a Sega Master System II in packs of Kellogs breakfast cereals.

Cacaolat (1993)

An opportunity to win a Sega Game Gear with a Sega Game Pack 4 in 1 cartridge in bottles of Cacaolat-branded cocoa milkshake.

United Kingdom

Coca-Cola, MGM, Cannon Cinemas (1993)

Coca-Cola (1994)

Golden Wonder (1991)

Packs of Wotsits and Ringos featured a promotion to win a Sega Master System, and guaranteed "Sega Fun Pack" for collecting 20 packets[2].

Heinz (1992)

Tins of Heinz Spaghetti, Spaghetti Hoops and Noodle Doodles featured a Sega Master System promotion[3].

Lucozade (2000)

Sega Dreamcast and Tomb Raider: The Last Revelation

Milky Way (1994)

Sonic & Knuckles

Shreddies (1996)

Toy Story

Sugar Puffs (1993)

Scratch cards with 1,000 Sega Master System II consoles to be won.

Topps Stadium Club (1992)

Football cards, with 300 Sega Master System II consoles and Super Kick Off cartridges to be won.

Weetabix (1995)

United States

Cookie Crisp (199x)


Mutant Generation Sweepstakes (1996)

In conjunction with the launch of the film Generation X on Fox, players could win a Sega Saturn with Virtua Fighter 2.

Halfsies (1983)

Honey Frosted Wheaties (1996)

Honey Nut Cheerios (199x)

Lifesavers (1993 - 1994-03-31)

To celebrate the upcoming launch of Sonic Spinball, customers could exchange 10 Lifesavers wrappers for a $10 rebate on Sega Mega Drive games.

Lifesavers (1994)

The following year a similar promotion, fronted by Sonic & Knuckles occurred.


Print advert in Sega Visions (US) #15: "October/November 1993" (1993-xx-xx)

McDonalds Monopoly (1995)

A Sega Game Gear was among the prizes.

McDonalds Monopoly (1996)

A Sega Saturn was among the prizes.

MooTown Snacks (1996)

Post cereals (199x)

Totally Into Video Games Sweepstakes (1993)

During 1993, McDonalds alongside the Fox Kids Network ran a sweepstakes offer where the winner would receive "everything that Sega makes".

Tombstone Pizza (2000)

"Sega Screamstakes", where players could win Sega Dreamcast consoles, games or subscriptions to the US Official Dreamcast Magazine.

Fox Kids Create a Video Game Sweepstakes (1996)