Renovation Products
From Sega Retro
Renovation Products | ||||
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Founded: 1989 | ||||
Defunct: 1993 | ||||
Merged into: Sega (1993) | ||||
Headquarters:
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Renovation Products, Inc. was Telenet Japan's US publisher of Sega Mega Drive games, publishing both Telenet's own games and several non-Telenet Japan titles. When Telenet stopped developing on Sega's systems in 1993, Sega acquired the studio (though not before publishing a single SNES game, Telenet's Doomsday Warrior) and they promptly disappeared.
Contents
Company
Very few of Renovation's games were released in Europe, however a deal was at one point struck with Ubisoft for distribution in that region[4], which was subsequently challenged by Sega for undisclosed reasons[5]. No games were officially released, however, and Ubisoft themselves did not publish a game for Mega Drive hardware until Street Racer in 1995.
President Hideaki Irie would later become COO of Sega of America[6][7].
Gaiares advertising campaign
- Main article: Jamie Bunker.
In 1990, Renovation Products selected one of their game testers, Jamie Bunker, to be the spokesperson for the upcoming Sega Mega Drive game Gaiares' advertising campaign.[8] Bunker posed with the game's United States release in a series of three advertisements, with each labeling the seventeen-year old spokesman a "professional gamer". Contrasting with the often juvenile and exaggerative statements of other game advertisements of the day, Renovation Products' advertisements simply featured a visibly genuine Bunker presenting the game with a recommendation of its quality, and has become one of the Mega Drive era's most fondly-remembered advertising campaigns.
Softography
Mega Drive
- (1990)
- (1990)
- (1990)
- (1990)
- (1990)
- (1990)
- (1991)
- (1991)
- (1991)
- (1991)
- (1991)
- (1991)
- (1991)
- (1991)
- (1991)
- (1991)
- (1991)
- (1992)
- (1992)
- (1992)
- (1992)
- (1992)
- (1992)
Mega-CD
- (1992)
- (1992)
- (1992)
- (1994)
References
- ↑ Electronic Gaming Retail News, "January 1992" (US; 199x-xx-xx), page 37
- ↑ Summer CES Directory, page 270
- ↑ File:TimeGal MCD US Box Back.jpg
- ↑ Sega Pro, "December 1991" (UK; 1991-11-21), page 9
- ↑ Sega Pro, "February 1992" (UK; 1992-01-16), page 6
- ↑ @gdri on Twitter (Wayback Machine: 2018-05-18 21:25)
- ↑ @gdri on Twitter (Wayback Machine: 2018-05-18 21:38)
- ↑ http://cinnamonpirate.com/2007/07/unpublished-the-real-jamie-bunker/ (Wayback Machine: 2010-10-30 20:12)