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Melchester Rovers (United Kingdom; 1991-1992)

Fictitious team from comic "Roy of the Rovers"[1]

JEF United (Japan; 1992-1993)

JEF United (Japan; 1993-1994)

Tottenham Hotspur F.C. (youth team) (United Kingdom; 1994-1995)

The main Tottenham Hotspur team were sponsored by Holsten during this season, however the youth team had to seek out a different sponsor so as not to be associated with alcohol.

AS Saint-Étienne (France; 1999-2000)[2]

U.C. Sampdoria (Italy; 1999-2000)[2]

Real Club Deportivo de La Coruña (Spain; 2000-2001)

Arsenal F.C. (United Kingdom; 2000-2001)[2]

Arsenal F.C. (United Kingdom; 2001-2002)[2]

    • AFC Wimbledon (UK: since 2002)
    • Watford FC (UK 2012/13)
    • Enfield Town FC (UK
    • F.C. Tó Madeira

AD Parla

Parla-based Spanish amusement company Segasa, who was once a Sega distributor, sponsored[3][4] local amateur football club AD Parla (Agrupación Deportiva Parla), during the five most glorious years in the history of this humble Madrilenian club, with five consecutive seasons in the Segunda División B, the third level of the Spanish football league system as well as two presences in the second round of the Copa del Rey, one in the 1983–84 edition, (lost against Rayo Vallecano), and one in the 1984–85 edition (lost against Atlético Madrid[5][6]).

Spanish professional football manager Rafael Benítez passed through the playing ranks of AD Parla as a midfielder from 1981 to 1985 before achieving fame as a coach.


  • Melchester Rovers (fictional UK; 1993)


  • Bobby Charlton Six-a-side 1991
  • Man U vs. Leeds 31 August 1991[8]
  • Dreamcast Beach Football Challenge (UK; 2000-07-15)[9][10]


UEFA Euro 1992, ITV coverage

Sega sponsored the ITV's covrage of the 1992 UEFA European Football Championship in the United Kingdom[11].

1993-94 FA Cup, 1994 World Cup qualifiers, BSkyB coverage

Sega was a sponsor for BSkyB's coverage of the 1992–93 FA Cup in the United Kingdom[12], as well as England's matches during the 1994 FIFA World Cup qualification[13] (England failed to qualify that year). Sega only appears to have sponsored the Sky Sports's coverage during 1993.

BSkyB shared its broadcasting coverage with the BBC during this season, so did not air every match.