From Sega Retro

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Toyota Motor Corporation, commonly known as simply Toyota, is a Japanese automobile manufacturer and video game licensor.


Toyota has collaborated with Sega on numerous occasions, generally by licensing its vehicles to be used in games (most notably Sega Rally Championship, where the Toyota Celica GT-Four was one of three playable cars.)

Uniquely, Toyota used the Sega Dreamcast during 1999 and 2000 to promote their lineup, going so far as to distributing Toyota-branded Dreamcast consoles, presumably as a promotional gift.


The company's Doricatch series of promotional Sega Dreamcast software have become known as some of the rarest releases for the system, having only been available in select Toyota showrooms during a very brief window of time.


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