Difference between revisions of "BRIO"
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{{sub-stub}}'''BRIO AB'''{{ref|http://www.fundinguniverse.com/company-histories/brio-ab-history/}} is a Swedish wooden toy company founded in 1884, and is most famous for their line of wooden trains which have been selling across the continent since the 1950s. | {{sub-stub}}'''BRIO AB'''{{ref|http://www.fundinguniverse.com/company-histories/brio-ab-history/}} is a Swedish wooden toy company founded in 1884, and is most famous for their line of wooden trains which have been selling across the continent since the 1950s. | ||
| − | BRIO was a distributor of [[Sega]] products in Scandinavia during the 1990s and early 2000s (distribution was managed by its division ''PlayMix''{{ref|http://www.thunderclashtffan.o-f.com/_webimages/20130712_006.jpg}}). They began by taking over Swedish distrubtion from [[Dennis Bergström]] in 1990, before gaining the rights to distribute products in Finland in 1991, Norway during the mid-1990s and Denmark in 1999. Since this brief stint in the video game industry, the company has returned to producing, marketing and distributing traditional toys. | + | BRIO was a distributor of [[Sega]] products in Scandinavia during the 1990s and early 2000s (distribution was managed by its division ''PlayMix''{{ref|http://www.thunderclashtffan.o-f.com/_webimages/20130712_006.jpg}}). They began by taking over Swedish distrubtion from [[Dennis Bergström Elektronik]] in 1990, before gaining the rights to distribute products in Finland in 1991, Norway during the mid-1990s and Denmark in 1999. Since this brief stint in the video game industry, the company has returned to producing, marketing and distributing traditional toys. |
[[Category:Third-party distributors]] | [[Category:Third-party distributors]] | ||
Revision as of 10:49, 12 September 2018
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BRIO AB[1] is a Swedish wooden toy company founded in 1884, and is most famous for their line of wooden trains which have been selling across the continent since the 1950s.
BRIO was a distributor of Sega products in Scandinavia during the 1990s and early 2000s (distribution was managed by its division PlayMix[2]). They began by taking over Swedish distrubtion from Dennis Bergström Elektronik in 1990, before gaining the rights to distribute products in Finland in 1991, Norway during the mid-1990s and Denmark in 1999. Since this brief stint in the video game industry, the company has returned to producing, marketing and distributing traditional toys.
![[2]](#cite_note-http:.2F.2Fwww.thunderclashtffan.o-f.com.2F_webimages.2F20130712_006.jpg-2){kind=link}
