Difference between revisions of "Shaw Wallace Electronics"

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==Company==
 
==Company==
 
Shaw Wallace Electronics entered into a distribution deal with [[Sega]] for the [[Sega Mega Drive]] in April 1994, selling the system at at the relatively-high price of ₹18,000.{{ref|https://web.archive.org/web/20130430205311/http://articles.timesofindia.indiatimes.com/2011-08-19/india-business/29905012_1_video-gaming-sega-playstation}} Sales were underwhelming, but the company remained India's official distributor of that system until sometime in 1995, when Indian video game distributor [[Maze Marketing]] successfully pitched a lower-price sales strategy to Sega and was subsequently awarded that country's official distribution rights.{{ref|https://web.archive.org/web/20130430205311/http://articles.timesofindia.indiatimes.com/2011-08-19/india-business/29905012_1_video-gaming-sega-playstation}}
 
Shaw Wallace Electronics entered into a distribution deal with [[Sega]] for the [[Sega Mega Drive]] in April 1994, selling the system at at the relatively-high price of ₹18,000.{{ref|https://web.archive.org/web/20130430205311/http://articles.timesofindia.indiatimes.com/2011-08-19/india-business/29905012_1_video-gaming-sega-playstation}} Sales were underwhelming, but the company remained India's official distributor of that system until sometime in 1995, when Indian video game distributor [[Maze Marketing]] successfully pitched a lower-price sales strategy to Sega and was subsequently awarded that country's official distribution rights.{{ref|https://web.archive.org/web/20130430205311/http://articles.timesofindia.indiatimes.com/2011-08-19/india-business/29905012_1_video-gaming-sega-playstation}}
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<gallery>
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MD IN SWC seal.png|Shaw Wallace seal between opening of game box case
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Sonic1 MD IN SWC label.png|Shaw Wallace seal on the back of the game
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</gallery>
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==References==
 
==References==

Revision as of 16:28, 5 December 2021


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Shaw Wallace Electronics was a subsidiary of Indian liquor manufacturer Shaw Wallace, and an official distributor of the Sega Mega Drive in India.[1]

Company

Shaw Wallace Electronics entered into a distribution deal with Sega for the Sega Mega Drive in April 1994, selling the system at at the relatively-high price of ₹18,000.[1] Sales were underwhelming, but the company remained India's official distributor of that system until sometime in 1995, when Indian video game distributor Maze Marketing successfully pitched a lower-price sales strategy to Sega and was subsequently awarded that country's official distribution rights.[1]


References