Difference between revisions of "Sega World Tour '91"

Latest revision as of 21:29, 23 August 2024

Sega World Tour '91


Date: 1991-09-13 – 1991-11-01
Location: United States
Attendance: 26,000^[1]^[2]
Licensor: Nickelodeon

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Sega World Tour '91 was an American promotional tour held to promote the newly-released Sega Genesis in the States. Sponsored by Nickelodeon, the tour began in September 1991, with the company holding events in 25 American shopping malls across the country. Holographic arcade game Time Traveler was demonstrated, and Sonic the Hedgehog was in attendance.^[1] There were also competitions, including winning a day trip for four to Nickelodeon Studios at Universal Studios, Florida, or a 1991 Jeep Eagle.^[3]

History

The primary purpose was to drive home a message it had delivered at Summer CES 1991, where the company put a Genesis running Sonic the Hedgehog next to a Super NES running Super Mario World and invited people to choose their favourite. Sega's (likely biased) polling from the World Tour suggested 88.84% prefered Sonic compared to 11.16% for Mario, of a sample size of roughly 26,000 8-14 year olds.^[1]^[2] This 9:1 ratio led to Sega claiming they had the most popular video game system at the time. The Game Gear also came out favourably to the Game Boy.

Destinations

Sega ran three tours simultaneously,^[3] spending three days in each region of the country. Despite its name, Sega did not tour the world with this concept, or even leave the shores of the United States.

Tour 1

1991-09-13: Springfield Mall, Springfield, Virginia
1991-09-20: Monroevillee Mall, Monroeville, Pennsylvania
1991-09-27: Oxford Valley Mall, Langhorne, Pennsylvania
1991-10-04: Smith Haven Mall, Lake Grove, New York
1991-10-11: North Shore S.C., Peabody, Massachusetts
1991-10-18: Garden State Plaza, Paramus, New Jersey
1991-10-25: Brunswick Square, E. Brunswick, New Jersey
1991-11-01: Freehold Raceway Mall, Freehold, New Jersey

Tour 2

1991-09-06: Town East Mall, Mesquite, Texas
1991-09-20: Northwest Plaza, St. Louis, Missouri
1991-09-27: Wonderland Mall, Livonia, Michigan
1991-10-04: Parmatown Mall, Parma, Ohio
1991-10-11: Northgate Mall, Cincinnati, Ohio
1991-10-18: North Riverside Mall, Riverside, Illinois
1991-10-25: Lincolnwood Town Center, Chicago, Illinois
1991-11-01: Randhurst S.C., Mt. Prospect, Illinois
1991-11-08: Northtown Mall, Blaine, Minnesota

Tour 3

1991-09-13: Alderwood Mall, Lynnwood, Washington
1991-09-20: Southland Mall, Hayward, California
1991-09-27: Vallco Fashion Park, Cupertino, California
1991-10-11: Plaza at W. Covina, W. Covina, California
1991-10-18: Lakewood Center Mall, Lakewood, California
1991-10-25: Fallbrook Mall, West Hills, California
1991-11-01: Del Amo Fashion Center, Torrence, California

Photo gallery

Production team

Coin (heads)

Coin (tails)

T-shirt (front)

T-shirt (detail; front)

References

[Press_release:_1991-11-21:_SEGA_SELECTED_TOPS_BY_AMERICAN_KIDS-1] 1.0 ^1.1 ^1.2 Press release: 1991-11-21: SEGA SELECTED TOPS BY AMERICAN KIDS

[:File:SegaVisions_US_07.pdf_p60-2] 2.0 ^2.1 Sega Visions, "Winter 1991/1992" (US; 1991-xx-xx), page 60

[:File:SegaVisions_US_06.pdf_p45-3] 3.0 ^3.1 Sega Visions, "Fall 1991" (US; 1991-xx-xx), page 45

[1]

[2]

[3]

@@ Line 1: / Line 1: @@
 {{EventBob
-| logos=[[File:SegaWorldTour91 logo.png|150px]]
+| logo=SegaWorldTour91 logo.png
 | eventimage=SegaWorldTour91.jpg
+| licensor=[[Nickelodeon]]
 | name=
 | startdate=1991-09-13
 | enddate=1991-11-01
-| location=Various locations, <span itemprop="address">United States</span>
+| location=[[wikipedia:United States|United States]]
-| attendance=
+| attendance=26,000{{intref|Press release: 1991-11-21: SEGA SELECTED TOPS BY AMERICAN KIDS}}{{magref|sv|7|60}}
 }}
-{{sub-stub}}'''{{PAGENAME}}''' was a series of events held by [[Sega of America]] (sponsored by Nickelodeon) to promote sales of the [[Sega Mega Drive]] (Genesis in the US).
+{{stub}}'''{{PAGENAME}}''' was an American promotional tour held to promote the newly-released [[Sega Genesis]] in the States. Sponsored by [[Nickelodeon]], the tour began in September 1991, with the company holding events in 25 American shopping malls across the country. Holographic arcade game ''[[Time Traveler]]'' was demonstrated, and [[Sonic the Hedgehog]] was in attendance.{{intref|Press release: 1991-11-21: SEGA SELECTED TOPS BY AMERICAN KIDS}} There were also competitions, including winning a day trip for four to Nickelodeon Studios at Universal Studios, Florida, or a 1991 Jeep Eagle.{{magref|sv|6|45}}
-Starting in September 1991 and concluding in November, the company held events in 25 US shopping malls across the country showcasing their produce. Holographic arcade game ''[[Time Traveler]]'' was demonstrated, and [[Sonic the Hedgehog]] was in attendance{{intref|Press release: 1991-11-21: SEGA SELECTED TOPS BY AMERICAN KIDS}}. There were also competitions, including winning a day trip for four to Nickelodeon Studios at Universal Studios, Florida, or a 1991 Jeep Eagle{{magref|sv|6|45}}.
+==History==
+The primary purpose was to drive home a message it had delivered at [[Summer CES 1991]], where the company put a Genesis running ''[[Sonic the Hedgehog (16-bit)|Sonic the Hedgehog]]'' next to a Super NES running ''Super Mario World'' and invited people to choose their favourite. Sega's (likely biased) polling from the World Tour suggested 88.84% prefered ''Sonic'' compared to 11.16% for ''Mario'', of a sample size of roughly 26,000 8-14 year olds.{{intref|Press release: 1991-11-21: SEGA SELECTED TOPS BY AMERICAN KIDS}}{{magref|sv|7|60}} This 9:1 ratio led to Sega claiming they had the most popular video game system at the time. The Game Gear also came out favourably to the [[Game Boy]].
-The primary purpose was to drive home a message it had delivered at [[Summer CES 1991]], where the company put a Genesis running ''[[Sonic the Hedgehog (16-bit)|Sonic the Hedgehog]]'' next to a Super NES running ''Super Mario World'' and invited people to choose their favourite. Sega's (likely biased) polling from the World Tour suggested 88.84% prefered ''Sonic'' compared to 11.16% for ''Mario'', of a sample size of roughly 26,000 8-14 year olds{{intref|Press release: 1991-11-21: SEGA SELECTED TOPS BY AMERICAN KIDS}}{{magref|sv|7|60}}. This 9:1 ratio led to Sega claiming they had the most popular video game system at the time. The Game Gear also came out favourably to the [[Game Boy]].
+==Destinations==
+Sega ran three tours simultaneously,{{magref|sv|6|45}} spending three days in each region of the country. Despite its name, Sega did not tour the world with this concept, or even leave the shores of the United States.
-==Destinations==
-Sega ran three routes simultaneously{{magref|sv|6|45}}, spending three days in each location:
 ===Tour 1===
--09-13: Springfield Mall, Springfield, Virginia<br/>
+*1991-09-13: Springfield Mall, Springfield, Virginia
--09-20: Monroevillee Mall, Monroeville, Pennsylvania<br/>
+*1991-09-20: Monroevillee Mall, Monroeville, Pennsylvania
--09-27: Oxford Valley Mall, Langhorne, Pennsylvania<br/>
+*1991-09-27: Oxford Valley Mall, Langhorne, Pennsylvania
--10-04: Smith Haven Mall, Lake Grove, New York<br/>
+*1991-10-04: Smith Haven Mall, Lake Grove, New York
--10-11: North Shore S.C., Peabody, Massachusetts<br/>
+*1991-10-11: North Shore S.C., Peabody, Massachusetts
--10-18: Garden State Plaza, Paramus, New Jersey<br/>
+*1991-10-18: Garden State Plaza, Paramus, New Jersey
--10-25: Brunswick Square, E. Brunswick, New Jersey<br/>
+*1991-10-25: Brunswick Square, E. Brunswick, New Jersey
--11-01: Freehold Raceway Mall, Freehold, New Jersey<br/>
+*1991-11-01: Freehold Raceway Mall, Freehold, New Jersey
 ===Tour 2===
--09-06: Town East Mall, Mesquite, Texas<br/>
+*1991-09-06: Town East Mall, Mesquite, Texas
--09-20: Northwest Plaza, St. Louis, Missouri<br/>
+*1991-09-20: Northwest Plaza, St. Louis, Missouri
--09-27: Wonderland Mall, Livonia, Michigan<br/>
+*1991-09-27: Wonderland Mall, Livonia, Michigan
--10-04: Parmatown Mall, Parma, Ohio<br/>
+*1991-10-04: Parmatown Mall, Parma, Ohio
--10-11: Northgate Mall, Cincinnati, Ohio<br/>
+*1991-10-11: Northgate Mall, Cincinnati, Ohio
--10-18: North Riverside Mall, Riverside, Illinois<br/>
+*1991-10-18: North Riverside Mall, Riverside, Illinois
--10-25: Lincolnwood Town Center, Chicago, Illinois<br/>
+*1991-10-25: Lincolnwood Town Center, Chicago, Illinois
--11-01: Randhurst S.C., Mt. Prospect, Illinois<br/>
+*1991-11-01: Randhurst S.C., Mt. Prospect, Illinois
--11-08: Northtown Mall, Blaine, Minnesota<br/>
+*1991-11-08: Northtown Mall, Blaine, Minnesota
 ===Tour 3===
--09-13: Alderwood Mall, Lynnwood, Washington<br/>
+*1991-09-13: Alderwood Mall, Lynnwood, Washington
--09-20: Southland Mall, Hayward, California<br/>
+*1991-09-20: Southland Mall, Hayward, California
--09-27: Vallco Fashion Park, Cupertino, California<br/>
+*1991-09-27: Vallco Fashion Park, Cupertino, California
--10-11: Plaza at W. Covina, W. Covina, California<br/>
+*1991-10-11: Plaza at W. Covina, W. Covina, California
--10-18: Lakewood Center Mall, Lakewood, California<br/>
+*1991-10-18: Lakewood Center Mall, Lakewood, California
--10-25: Fallbrook Mall, West Hills, California<br/>
+*1991-10-25: Fallbrook Mall, West Hills, California
--11-01: Del Amo Fashion Center, Torrence, California<br/>
+*1991-11-01: Del Amo Fashion Center, Torrence, California
-Despite its name, Sega did not tour the world with this concept, or indeed even leave the shores of the US.
 ==Photo gallery==
@@ Line 59: / Line 58: @@
 ==References==
 <references />
+[[Category:Marketing campaigns]]