Difference between revisions of "Sega World Tour '91"
From Sega Retro
m (→Photo gallery) |
m |
||
Line 1: | Line 1: | ||
{{EventBob | {{EventBob | ||
− | | | + | | logo=SegaWorldTour91 logo.png |
| eventimage=SegaWorldTour91.jpg | | eventimage=SegaWorldTour91.jpg | ||
+ | | licensor=[[Nickelodeon]] | ||
| name= | | name= | ||
| startdate=1991-09-13 | | startdate=1991-09-13 | ||
| enddate=1991-11-01 | | enddate=1991-11-01 | ||
− | | location= | + | | location=[[wikipedia:United States|United States]] |
− | | attendance= | + | | attendance=26,000{{intref|Press release: 1991-11-21: SEGA SELECTED TOPS BY AMERICAN KIDS}}{{magref|sv|7|60}} |
}} | }} | ||
− | {{ | + | {{stub}}'''{{PAGENAME}}''' was an American promotional tour held to promote the newly-released [[Sega Genesis]] in the States. Sponsored by [[Nickelodeon]], the tour began in September 1991, with the company holding events in 25 American shopping malls across the country. Holographic arcade game ''[[Time Traveler]]'' was demonstrated, and [[Sonic the Hedgehog]] was in attendance.{{intref|Press release: 1991-11-21: SEGA SELECTED TOPS BY AMERICAN KIDS}} There were also competitions, including winning a day trip for four to Nickelodeon Studios at Universal Studios, Florida, or a 1991 Jeep Eagle.{{magref|sv|6|45}} |
− | + | ==History== | |
+ | The primary purpose was to drive home a message it had delivered at [[Summer CES 1991]], where the company put a Genesis running ''[[Sonic the Hedgehog (16-bit)|Sonic the Hedgehog]]'' next to a Super NES running ''Super Mario World'' and invited people to choose their favourite. Sega's (likely biased) polling from the World Tour suggested 88.84% prefered ''Sonic'' compared to 11.16% for ''Mario'', of a sample size of roughly 26,000 8-14 year olds.{{intref|Press release: 1991-11-21: SEGA SELECTED TOPS BY AMERICAN KIDS}}{{magref|sv|7|60}} This 9:1 ratio led to Sega claiming they had the most popular video game system at the time. The Game Gear also came out favourably to the [[Game Boy]]. | ||
− | + | ==Destinations== | |
+ | Sega ran three tours simultaneously,{{magref|sv|6|45}} spending three days in each region of the country. Despite its name, Sega did not tour the world with this concept, or even leave the shores of the United States. | ||
− | |||
− | |||
===Tour 1=== | ===Tour 1=== | ||
− | 1991-09-13: Springfield Mall, Springfield, Virginia | + | *1991-09-13: Springfield Mall, Springfield, Virginia |
− | 1991-09-20: Monroevillee Mall, Monroeville, Pennsylvania | + | *1991-09-20: Monroevillee Mall, Monroeville, Pennsylvania |
− | 1991-09-27: Oxford Valley Mall, Langhorne, Pennsylvania | + | *1991-09-27: Oxford Valley Mall, Langhorne, Pennsylvania |
− | 1991-10-04: Smith Haven Mall, Lake Grove, New York | + | *1991-10-04: Smith Haven Mall, Lake Grove, New York |
− | 1991-10-11: North Shore S.C., Peabody, Massachusetts | + | *1991-10-11: North Shore S.C., Peabody, Massachusetts |
− | 1991-10-18: Garden State Plaza, Paramus, New Jersey | + | *1991-10-18: Garden State Plaza, Paramus, New Jersey |
− | 1991-10-25: Brunswick Square, E. Brunswick, New Jersey | + | *1991-10-25: Brunswick Square, E. Brunswick, New Jersey |
− | 1991-11-01: Freehold Raceway Mall, Freehold, New Jersey | + | *1991-11-01: Freehold Raceway Mall, Freehold, New Jersey |
===Tour 2=== | ===Tour 2=== | ||
− | 1991-09-06: Town East Mall, Mesquite, Texas | + | *1991-09-06: Town East Mall, Mesquite, Texas |
− | 1991-09-20: Northwest Plaza, St. Louis, Missouri | + | *1991-09-20: Northwest Plaza, St. Louis, Missouri |
− | 1991-09-27: Wonderland Mall, Livonia, Michigan | + | *1991-09-27: Wonderland Mall, Livonia, Michigan |
− | 1991-10-04: Parmatown Mall, Parma, Ohio | + | *1991-10-04: Parmatown Mall, Parma, Ohio |
− | 1991-10-11: Northgate Mall, Cincinnati, Ohio | + | *1991-10-11: Northgate Mall, Cincinnati, Ohio |
− | 1991-10-18: North Riverside Mall, Riverside, Illinois | + | *1991-10-18: North Riverside Mall, Riverside, Illinois |
− | 1991-10-25: Lincolnwood Town Center, Chicago, Illinois | + | *1991-10-25: Lincolnwood Town Center, Chicago, Illinois |
− | 1991-11-01: Randhurst S.C., Mt. Prospect, Illinois | + | *1991-11-01: Randhurst S.C., Mt. Prospect, Illinois |
− | 1991-11-08: Northtown Mall, Blaine, Minnesota | + | *1991-11-08: Northtown Mall, Blaine, Minnesota |
===Tour 3=== | ===Tour 3=== | ||
− | 1991-09-13: Alderwood Mall, Lynnwood, Washington | + | *1991-09-13: Alderwood Mall, Lynnwood, Washington |
− | 1991-09-20: Southland Mall, Hayward, California | + | *1991-09-20: Southland Mall, Hayward, California |
− | 1991-09-27: Vallco Fashion Park, Cupertino, California | + | *1991-09-27: Vallco Fashion Park, Cupertino, California |
− | 1991-10-11: Plaza at W. Covina, W. Covina, California | + | *1991-10-11: Plaza at W. Covina, W. Covina, California |
− | 1991-10-18: Lakewood Center Mall, Lakewood, California | + | *1991-10-18: Lakewood Center Mall, Lakewood, California |
− | 1991-10-25: Fallbrook Mall, West Hills, California | + | *1991-10-25: Fallbrook Mall, West Hills, California |
− | 1991-11-01: Del Amo Fashion Center, Torrence, California | + | *1991-11-01: Del Amo Fashion Center, Torrence, California |
− | |||
− | |||
==Photo gallery== | ==Photo gallery== | ||
Line 59: | Line 58: | ||
==References== | ==References== | ||
<references /> | <references /> | ||
+ | |||
+ | [[Category:Marketing campaigns]] |
Latest revision as of 21:29, 23 August 2024
![]() |
![]() |
Sega World Tour '91 |
---|
Date: 1991-09-13 – 1991-11-01 |
Location: United States |
Attendance: 26,000[1][2] |
Licensor: Nickelodeon |
This short article is in need of work. You can help Sega Retro by adding to it.
Sega World Tour '91 was an American promotional tour held to promote the newly-released Sega Genesis in the States. Sponsored by Nickelodeon, the tour began in September 1991, with the company holding events in 25 American shopping malls across the country. Holographic arcade game Time Traveler was demonstrated, and Sonic the Hedgehog was in attendance.[1] There were also competitions, including winning a day trip for four to Nickelodeon Studios at Universal Studios, Florida, or a 1991 Jeep Eagle.[3]
History
The primary purpose was to drive home a message it had delivered at Summer CES 1991, where the company put a Genesis running Sonic the Hedgehog next to a Super NES running Super Mario World and invited people to choose their favourite. Sega's (likely biased) polling from the World Tour suggested 88.84% prefered Sonic compared to 11.16% for Mario, of a sample size of roughly 26,000 8-14 year olds.[1][2] This 9:1 ratio led to Sega claiming they had the most popular video game system at the time. The Game Gear also came out favourably to the Game Boy.
Destinations
Sega ran three tours simultaneously,[3] spending three days in each region of the country. Despite its name, Sega did not tour the world with this concept, or even leave the shores of the United States.
Tour 1
- 1991-09-13: Springfield Mall, Springfield, Virginia
- 1991-09-20: Monroevillee Mall, Monroeville, Pennsylvania
- 1991-09-27: Oxford Valley Mall, Langhorne, Pennsylvania
- 1991-10-04: Smith Haven Mall, Lake Grove, New York
- 1991-10-11: North Shore S.C., Peabody, Massachusetts
- 1991-10-18: Garden State Plaza, Paramus, New Jersey
- 1991-10-25: Brunswick Square, E. Brunswick, New Jersey
- 1991-11-01: Freehold Raceway Mall, Freehold, New Jersey
Tour 2
- 1991-09-06: Town East Mall, Mesquite, Texas
- 1991-09-20: Northwest Plaza, St. Louis, Missouri
- 1991-09-27: Wonderland Mall, Livonia, Michigan
- 1991-10-04: Parmatown Mall, Parma, Ohio
- 1991-10-11: Northgate Mall, Cincinnati, Ohio
- 1991-10-18: North Riverside Mall, Riverside, Illinois
- 1991-10-25: Lincolnwood Town Center, Chicago, Illinois
- 1991-11-01: Randhurst S.C., Mt. Prospect, Illinois
- 1991-11-08: Northtown Mall, Blaine, Minnesota
Tour 3
- 1991-09-13: Alderwood Mall, Lynnwood, Washington
- 1991-09-20: Southland Mall, Hayward, California
- 1991-09-27: Vallco Fashion Park, Cupertino, California
- 1991-10-11: Plaza at W. Covina, W. Covina, California
- 1991-10-18: Lakewood Center Mall, Lakewood, California
- 1991-10-25: Fallbrook Mall, West Hills, California
- 1991-11-01: Del Amo Fashion Center, Torrence, California