Difference between revisions of "Sonic 2sday"

Revision as of 02:26, 22 April 2021

Sonic 2sday was a significant accomplishment for Sega of America.

This teeny-tiny article needs some work. You can help us by expanding it.

Sonic 2sday was a Sega of America marketing campaign centered around the Western release date of Sonic the Hedgehog 2: Tuesday, November 24, 1992. Created by Director of Global Marketing Al Nilsen, the campaign was highly promoted, and its success further established Sega as a household name.

The name is a portmanteau of the words Sonic 2 and Tuesday.

History

Legacy

Sonic 2sday is the first significant occurance of a synchronized game release date. Previously, games would begin showing up in stores at irregular dates, with some retailers not getting stock until well after others. Sonic the Hedgehog 2‘s American and European releases were locked to a single day, building excitement further by giving buyers a calendar date to anticipate.

The video game industry would later adopt Nilsen’s model as the de-facto standard. Games are generally available on a publically-known date, much like movies. Additionally, video games are often still released on a Tuesday.

Promotional material

Print advertisements

Television advertisements

Images

A promotional banner, before the release date.
A promotional banner, on the release date.
A commemorative badge distributed internally at Sega of America.
A commemorative shirt distributed internally at Sega of America.

References

@@ Line 18: / Line 18: @@
 ==Images==
 <gallery>
-File:Sonic 2sday banner.jpeg|Puns using the number 2 were abundant in promotional material.
+File:Sonic 2sday banner pre release.jpeg|A promotional banner, before the release date.
+File:Sonic 2sday banner.jpeg|A promotional banner, on the release date.
+File:Sonic 2sday shipment badge.jpeg|A commemorative badge distributed internally at [[Sega of America]].
+File:Sonic 2sday shipment shirt.jpeg|A commemorative shirt distributed internally at [[Sega of America]].
 </gallery>