Al Nilsen
From Sega Retro
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| Alfred Nilsen |
|---|
| Employment history: |
| Role(s): Director of Global Marketing |
| Education: Boston University - Questrom School of Business (Bachelor of Marketing Science and Arts; 1979) |
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Alfred “Al” Nilsen is an American businessman and marketer, and former Director of Global Marketing for Sega of America. Nilsen’s work was crucial to the successful rise of the Sega Genesis and the establishment of Sonic the Hedgehog’s American presence.
Nilsen has been honored by Advertising Age as one of the top marketers in the United States.
Contents
History
Al Nilsen is responsible for some of Sega of America’s most recognized marketing. Coordinating such attention-getting campaigns such as Sega World Tour '91 and Sonic 2sday, his youthful exhuberance resulted in events that connected directly with a then-unsure public, and were above all, fun.
Nilsen’s efforts were key to the scrappy but determined feeling of Sega of America, especially in regards to its marketing, and his ability to think creatively was crucial to the company’s successful growth in a Nintendo-monopolized market.
Production history
Games
- Michael Jackson's Moonwalker (Mega Drive; 1990) — Special Thanks[1]
- Chakan (Mega Drive; 1992) — Special Thanks[2]
- Chakan (Game Gear; 1992) — Special Thanks[3]
Videos
- Sonic 30th Anniversary Symphony () — Special Thanks
- Sonic the Hedgehog 2 (Mega Drive Version) (1992) — Development Support (uncredited)
- Sonic CD (1993) — Development Support (uncredited)
- Phantom 2040 (Mega Drive and SNES Versions) (1995) — Special Thanks to
Interviews
Photographs
- Main article: Photos of Al Nilsen
External links
- Al Nilsen on LinkedIn
- Al Nilsen on Twitter
- Former Sega of America Marketing Director Al Nilsen Reveals How Tails Became Tails article by Bob Mackey at USgamer