GiGO

GiGO was a small chain of game centres created by Sega during the early 1990s in Japan, beginning in September 1992 with Roppongi GiGO.

GiGO centres are typically large, multi-floored inner-city entertainment venues, designed to outclass most Sega World centres in size. Many have been located in shopping centres and popular city districts, partnering with other businesses to position themselves as entertainment complexes. Alongside coin-operated amusement machines, other features have been operated within them, including karaoke rooms, casino areas, and food and drink outlets.

The branding was phased out during the late 2000s, likely in favour of the standardised "Sega" look also applied to former Sega Worlds, though the flagship Sega Ikebukuro GiGO has continued to use its original namesake. The vast majority of the venues opened under the chain have also closed permanently or changed ownership, with only the aforementioned Ikebukuro branch and the reopened Sega Fukuoka Tenjin operating to this day.

"GiGO" is a portmanteau of "Gimmick" and "God".

Venues

• Akihabara GiGO (2003-10-04)
• Gifu GiGO (1995-03-20)
• Hiroshima GiGO (1994-03-25)
• Ikebukuro GiGO (1993-07-24)
• Roppongi GiGO (1992-09-18)
• Shibuya GiGO (1999-06-26)
• Shinsaibashi GiGO (1994-12-20)
• Tenjin GiGO (1994-08)

Magazine articles

Main article: GiGO/Magazine articles.