Sponsorships/Music

From Sega Retro

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KIIS and Unite (1993-04-24)

Sega sponsored a charity event by KIIS-FM at the Irvine Meadows Amphitheater in California.

Rock in Wien 1993 (Vienna, Austria)

Sega sponsored the Rock in Wien 1993[1][2][3] rock festival (Rock in Vienna 1993, part of the annual "Rock am Ring" and "Rock im Park" rock festivals founded by German-Jewish concert promoter Marek Lieberberg and held in Germany and Austria since 1985) a.k.a. "Rock auf der Insel" ("Rock on the Island", since Leopoldstadt, the 2nd district of Vienna, together with Brigittenau, the 20th district, forms a large island (Donauinsel[1]) surrounded by the "Danube Canal" and, to the north, the Danube) held from May 29 to May 30, 1993 in Vienna, Austria at the Ernst-Happel-Stadion[4] (formerly known as Praterstadion), a football stadium in Leopoldstadt, the 2nd district of Austria's capital.

Merchandise

Capital Radio Roadshow(s) 1992

Four events hosted by Capital Radio and sponsored by Sega took place in May 1992.[6][7]

Capital Radio Roadshow(s) 1994

Three events hosted by Capital Radio and sponsored by Sega (and Virtua Racing) took place in May 1994.

Lollapalooza 1995

Sega of America set up booths for the Lollapalooza concert tour in 1995[8]. The tour played 29 concerts across 25 US cities starting on July 4th; Sega let visitors play with "more than 15"[9] Sega Saturn kiosks for free.

Phoenix Festival 1997

Sega and the Sega Saturn sponsored the 4-day Pheonix Festival (held in Long Marston, Stratford-Upon-Avon in the United Kingdom) between the 17th and 20th July, 1997.