Sponsorships/Football

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Teams

Melchester Rovers (United Kingdom; 1991-1992)

Sega Europe sponsored the fictitious Melchester Rovers team from (then weekly) British comic Roy of the Rovers[1]. Publisher IPC Magazines ran a competition to design the 1991/1992 season kit, which was won by readers Robert Moore (home) and Richard Jones (away), although they had no control over the sponsorships.

The Sega-sponsored kit debuted in the 24th August 1991 issue and continued until the summer of 1992, when the main sponsor was replaced with TSB. Several competitions to win Sega products were also featured in the comic during this period.

Issues
Weekly

  • 1991-08-24

  • 1991-08-31

  • 1991-09-07
  • 1991-09-21

  • 1991-09-28

  • 1991-10-05
  • 1991-10-12
  • 1991-10-19
  • 1991-10-26
  • 1991-11-02

  • 1991-11-09

  • 1991-11-16
  • 1991-11-23
  • 1991-11-30

  • 1991-12-07

  • 1991-12-14
  • 1991-12-21

  • 1992-01-04

  • 1992-01-11
  • 1992-01-18

  • 1992-01-25

  • 1992-02-01

  • 1992-02-08

  • 1992-02-15
  • 1992-02-22

  • 1992-02-29

  • 1992-03-07

  • 1992-03-14

  • 1992-03-21
  • 1992-03-28
  • 1992-04-04
  • 1992-04-11
  • 1992-04-18

  • 1992-04-25

  • 1992-05-02

  • 1992-05-09

  • 1992-05-16

Monthly

  • 1992-06

  • 1992-07

Favoritner AC (Austria; 1992-1993)

Sega sponsored[2][3] Austrian football club Favoritner Athletik Club in the 1992/1993 season of the Austrian Football Second League, the second-highest professional division in Austrian football. The club finished fourth in the league in that season, reaching the Semi-finals of the Austrian Cup (lost to SK Rapid Wien[4]) and winning the Wiener Stadthallenturnier[5][6][7][8][9] (Wiener Stadthalle Tournament), the most prestigious indoor football tournament in Austria, held from 1959 to 2009 during the winter break of the Austrian football championship.

FavoritnerAthletikClub (1992-1993).jpg
Favoritner Athletik Club (1992/93 Season) standing, from left to right: executive director Gerd Holub, Matthias Bleyer, Goran Brzakovic, Ejke Ogbodiegwu, Peter Halwachs, Markus Köck, Joachim Moitzi, Roman Wallner, Robert Hnik, Josef "Sepp" Michorl, manager Alfred Riedl and assistant manager Ernst Heinschink; sitting/crouching, from left to right: masseur Karl Hebnar, Norbert Siegl, Peter Letocha, Manfred Nastl, Georg Heu, Damir Canadi, Fred Schaub and Reinhard Kienast
FavoritnerAthletikClub (1992-1993).jpg
WienerStadthallenturnier (Favoritner AC).jpg
Oliver Prudlo and Josef "Sepp" Michorl (Wiener Stadthallenturnier 1992/93, Preliminary Round Group B, Admira Wacker 2-2 Favoritner AC; January 5, 1993[10][11])
WienerStadthallenturnier (Favoritner AC).jpg
WienerStadthallenturnier1 (Favoritner AC).jpg
Peter Letocha (Wiener Stadthallenturnier 1992/93, Preliminary Round Group B, Admira Wacker 2-2 Favoritner AC; January 5, 1993[10][12])
WienerStadthallenturnier1 (Favoritner AC).jpg
WienerStadthallenturnier2 (Favoritner AC).jpg
Peter Letocha (Wiener Stadthallenturnier 1992/93, Final, FK Austria Wien 2-2 Favoritner AC (pen 4-5); January 10, 1993[10][13])
WienerStadthallenturnier2 (Favoritner AC).jpg
WienerStadthallenturnier3 (Favoritner AC).jpg
Favoritner Athletik Club (Wiener Stadthallenturnier 1992/93, Final, FK Austria Wien 2-2 Favoritner AC (pen 4-5); January 10, 1993[10][14]) from left to right: Manfred Nastl, Robert Hoffmann, Peter Letocha, Roman Wallner, Herbert Gager, Peter Halwachs, Oliver Prudlo and Markus Köck
WienerStadthallenturnier3 (Favoritner AC).jpg
FavoritnerAthletikClub (1992-1993 Season).jpg
Favoritner Athletik Club (Wiener Stadthallenturnier 1992/93, Final, FK Austria Wien 2-2 Favoritner AC (pen 4-5); January 10, 1993[10]), standing, from left to right: vice president Karl Svoboda[15], manager Alfred Riedl, Peter Halwachs, Georg Heu, Roman Wallner, Herbert Gager, Thomas Fischer, Oliver Prudlo, Robert Hoffmann and chairman Johann Kassovic; crouching, from left to right: Damir Canadi, Peter Letocha, Manfred Nastl, Günther Jerabek, Josef "Sepp" Michorl and Markus Köck
FavoritnerAthletikClub (1992-1993 Season).jpg
RobertHoffmann, GerhardHirczy (2. Liga 1992-1993 Season, Matchday 19, SV Oberwart 2-0 Favoritner AC; November 7, 1992).jpg
Robert Hoffmann (left) of Favoritner AC and Gerhard Hirczy[16] (centre) of SV Oberwart (2. Liga 1992/93 Season, Matchday 19, SV Oberwart 2-0 Favoritner AC; November 7, 1992[17][18][19])
RobertHoffmann, GerhardHirczy (2. Liga 1992-1993 Season, Matchday 19, SV Oberwart 2-0 Favoritner AC; November 7, 1992).jpg
ChristianKristaloczi, MatthiasBleyer (2. Liga 1992-1993 Season, Matchday 19, SV Oberwart 2-0 Favoritner AC; November 7, 1992).jpg
Christian Kristaloczi of SV Oberwart and Matthias Bleyer of Favoritner AC (2. Liga 1992/93 Season, Matchday 19, SV Oberwart 2-0 Favoritner AC; November 7, 1992[17][18][19])
ChristianKristaloczi, MatthiasBleyer (2. Liga 1992-1993 Season, Matchday 19, SV Oberwart 2-0 Favoritner AC; November 7, 1992).jpg
SV Oberwart 2-0 Favoritner AC (Matchday 19, 2. Liga 1992-1993 Season; November 7, 1992).jpg
SV Oberwart 2-0 Favoritner AC, Matchday 19; November 7, 1992[17][18][19] (2. Liga 1992/93 Season)
SV Oberwart 2-0 Favoritner AC (Matchday 19, 2. Liga 1992-1993 Season; November 7, 1992).jpg
FavoritnerAthletikClub Veterans Team (1992-1993).jpg
Favoritner Athletik Club veterans team (1992/93 Season)
FavoritnerAthletikClub Veterans Team (1992-1993).jpg
FavoritnerACDieRotenTeufelAusFavoriten.png
Die Roten Teufel Aus Favoriten (The Red Devils From Favoriten)
FavoritnerACDieRotenTeufelAusFavoriten.png
Video Placeholder.svg
SV Ried 2-2 Favoritner AC, Matchday 15; October 9, 1992[17] (2. Liga 1992/93 Season)
Video Placeholder.svg
SV Oberwart 2-0 Favoritner AC, Matchday 19; November 7, 1992[17][18][19] (2. Liga 1992/93 Season)
Video Placeholder.svg
Favoritner AC 1-5 First Vienna FC, Matchday 20; November 15, 1992[17] (2. Liga 1992/93 Season)
Video Placeholder.svg
Favoritner AC 1-0 Grazer AK, Matchday 21, November 21, 1992[17] (2. Liga 1992/93 Season)
Video Placeholder.svg
LASK 1-0 Favoritner AC, Mittleres Playoff; March 13, 1993[20] (2. Liga 1992/93 Season)
Video Placeholder.svg
Grazer AK 1-1 Favoritner AC, Mittleres Playoff; April 24, 1993[20] (2. Liga 1992/93 Season)
Kit

  • Home[21][22] (short sleve; front)

  • Home (short sleve; back)

  • Home (long sleve; front)

  • Home (long sleve; back)

  • Home, goalkeeper (front)

  • Home, goalkeeper (back)

  • Away (short sleve; front)

  • Away (short sleve; back)

  • Away (long sleve; front)

  • Away (long sleve; back)

  • Away, goalkeeper (front)

  • Away, goalkeeper (back)

  • Wiener Stadthallenturnier (front)

  • Wiener Stadthallenturnier (back)

  • Wiener Stadthallenturnier, goalkeeper (front)

  • Wiener Stadthallenturnier, goalkeeper (back)

Merchandise

  • Keyring

JEF United Ichihara (ジェフユナイテッド市原) (Japan; 1992-1996)

Main article: Sponsorships/Football/JEF United Ichihara.

Tottenham Hotspur F.C. (youth team) (United Kingdom; 1994-1995)

The main Tottenham Hotspur team were sponsored by Holsten during this season, however the youth team had to seek out a different sponsor so as not to be associated with alcohol.

Kit

  • Home (short sleve; front)

  • Home (short sleve; back)

  • Home (long sleve; front)

  • Home (long sleve; back)

  • Home, goalkeeper (front)

  • Home, goalkeeper (back)

  • Away (short sleve; front)

  • Away (short sleve; back)

  • Away (long sleve; front)

  • Away (long sleve; back)

  • Away, goalkeeper (front)

  • Away, goalkeeper (back)

AS Saint-Étienne (France; 1999-2000)[23]

U.C. Sampdoria (Italy; 1999-2000)[23]

Real Club Deportivo de La Coruña (Spain; 2000-2001)

  • Real Club Deportivo de La Coruña (2000/01 Season)

Kit

  • Home (short sleve; front)

  • Home (short sleve; back)

  • Home (long sleve; front)

  • Home (long sleve; back)

  • Home, goalkeeper (front)

  • Home, goalkeeper (back)

  • Away (short sleve; front)

  • Away (short sleve; back)

  • Away (long sleve; front)

  • Away (long sleve; back)

  • Away, goalkeeper (front)

  • Away, goalkeeper (back)

Arsenal F.C. (United Kingdom; 2000-2001)[23]

Arsenal F.C. (United Kingdom; 2001-2002)[23]

Urawa Red Diamonds (浦和レッドダイヤモンズ) (Japan)

Sega used Urawa Reds players for motion capture data when developing the Sega Dreamcast game, J.League Pro Soccer Club o Tsukurou!. This led Smilebit becoming a stadium sponsor in 2000 and 2001 and a kit sponsor in 2003 and 2004 (with the logo appearing on the player's shorts). In 2005, once Smilebit had been absorbed back into Sega, the main Sega branding was used instead[24].

Sega did not continue the sponsorship deal for the 2006 season, despite the team winning the championship that year.

Ascot United F.C. (United Kingdom; 2022-2023)

Ascot United U11 Spartans

Sega Europe is the official sponsor[25][26][27] of the Ascot United U11 Spartans, one of the junior teams of Ascot United Football Club .

AscotUnitedU11Spartans (U11Boys, 2022-2023).jpg
Ascot United U11 Spartans (2022/23 Season)
AscotUnitedU11Spartans (U11Boys, 2022-2023).jpg

    • AFC Wimbledon (UK: since 2002)
    • Watford FC (UK 2012/13)
    • Enfield Town FC (UK
    • F.C. Tó Madeira

AD Parla (Spain; 1980-1988)

Parla-based Spanish amusement company Segasa, who was once a Sega distributor, sponsored[28][29][30] local amateur football club Agrupación Deportiva Parla, during the eight most glorious years in the history of this humble Madrilenian club, with five seasons in the Segunda División B, the third level of the Spanish football league system as well as two presences in the second round of the Copa del Rey, one in the 1983–84 edition, (lost to Rayo Vallecano), and one in the 1984–85 edition (lost to Atlético Madrid[31][32]).

Spanish professional football manager Rafael Benítez passed through the playing ranks of AD Parla as a midfielder from 1981 to 1985 before achieving fame as a coach.

Events

  • Bobby Charlton Six-a-side 1991
  • Man U vs. Leeds 31 August 1991[41]
  • Dreamcast Beach Football Challenge (UK; 2000-07-15)[42][43]

Television

UEFA Euro 1992, ITV coverage

Sega sponsored the ITV's covrage of the 1992 UEFA European Football Championship in the United Kingdom[44].

  • EuropeanNationsChampionship92 Book UK.jpg

1993-94 FA Cup, 1994 World Cup qualifiers, BSkyB coverage

Sega was a sponsor for BSkyB's coverage of the 1992–93 FA Cup in the United Kingdom[45], as well as England's matches during the 1994 FIFA World Cup qualification[46] (England failed to qualify that year). Sega only appears to have sponsored the Sky Sports's coverage during 1993.

BSkyB shared its broadcasting coverage with the BBC during this season, so did not air every match.

  • FA Cup promotional football

  • FA Cup poster (front)

  • FA Cup poster (back)

External links

References

  1. ↑ New Computer Express, "31st August 1991" (UK; 1991-08-29), page 4
  2. ↑ File:BundesligaJournal AT Spring1993.pdf, page 74
  3. ↑ File:BundesligaJournal AT Spring1993.pdf, page 75
  4. ↑ http://www.austriasoccer.at/data/nat/1990_99/cup_1992_93.htm (Wayback Machine: 2023-05-07 16:19)
  5. ↑ File:WienerSportAmMontag AT 1993-01-18, Pages 8-9 (Wiener Stadthallenturnier 1992-1993 clipping).png
  6. ↑ https://www.bundesliga.at/de/redaktion/news/20-21/90er-journal--hallengoetter---rote-teufel-/ (archive.today)
  7. ↑ https://www.2liga.at/2liga/redaktionsbaum/news/20-21/2--liga-journal-legendaere-zweitligamannschaften--favac-1992-93/ (archive.today)
  8. ↑ File:2LigaJournal AT Fall 2020-2021.pdf, page 22
  9. ↑ https://www.oepb.at/allerlei/fussball-in-der-halle-die-geschichte-des-wiener-stadthallenturniers.html (Wayback Machine: 2023-05-16 20:10)
  10. ↑ 10.0 10.1 10.2 10.3 10.4 http://www.austriasoccer.at/data/turnier/1990_99/hwien1992.html (Wayback Machine: 2023-04-24 22:45)
  11. ↑ https://brandstaetterimages.com/id/00665280 (Wayback Machine: 2023-03-02 13:34)
  12. ↑ https://brandstaetterimages.com/id/00665282 (Wayback Machine: 2023-03-02 13:32)
  13. ↑ https://brandstaetterimages.com/id/00665283 (Wayback Machine: 2023-02-27 20:26)
  14. ↑ https://brandstaetterimages.com/id/00665284 (Wayback Machine: 2023-02-27 20:31)
  15. ↑ https://cache.willhaben.at/mmo/6/676/644/576_-1525883825.jpg (Wayback Machine: 2023-06-19 17:46)
  16. ↑ http://oevp-galerie.hico-nms.at/index.php/Sport/Unbenannt-11 (Wayback Machine: 2023-07-01 13:17)
  17. ↑ 17.0 17.1 17.2 17.3 17.4 17.5 17.6 https://www.transfermarkt.com/2-liga/gesamtspielplan/wettbewerb/A2?saison_id=1992&spieltagVon=1&spieltagBis=22 (archive.today)
  18. ↑ 18.0 18.1 18.2 18.3 File:BurgenlandFreizeit AT 1992-11-11.pdf, page 19
  19. ↑ 19.0 19.1 19.2 19.3 File:BurgenlandFreizeit AT 1992-11-11.pdf, page 20
  20. ↑ 20.0 20.1 https://www.transfermarkt.com/mittleres-playoff/startseite/wettbewerb/ATMP/saison_id/1992 (archive.today)
  21. ↑ https://foodballandmedia.wordpress.com/2019/12/30/meine-top-10-retrotrikotneuzugaenge-2019/ (Wayback Machine: 2021-10-17 00:01)
  22. ↑ https://www.facebook.com/photo/?fbid=1531818057000913&set=pb.100046421745960.-2207520000. (archive.today)
  23. ↑ 23.0 23.1 23.2 23.3 Press Release: 1999-06-17: Sega finalises sponsorship football deal
  24. ↑ http://sega.jp/release/nr040130_1.html (Wayback Machine: 2004-04-11 12:01)
  25. ↑ https://ascotunited.net/team/ascot-united-juniors/sunday/u11-boys-sun/ascot-united-u11-spartans/ (Wayback Machine: 2023-03-16 20:44)
  26. ↑ https://ascotunited.net/who-are-the-yellas-a-guide-to-every-team-at-ascot-united/ (Wayback Machine: 2023-03-16 21:54)
  27. ↑ https://ascotunited.net/our-sponsors/ (Wayback Machine: 2023-03-16 22:26)
  28. ↑ File:NoticiasDeTuCiudad ES 2019-10.pdf, page 3
  29. ↑ http://desdemigradavieja.blogspot.com/2010/09/otros-rivales-del-sur-de-madrid.html (archive.today)
  30. ↑ https://www.adparla.com/historia (archive.today)
  31. ↑ http://www.infoatleti.es/partido/19841107 (Wayback Machine: 2016-04-05 12:59)
  32. ↑ http://www.infoatleti.es/partido/19841114 (Wayback Machine: 2016-04-05 13:02)
  33. ↑ http://somoselfutbolmodesto.blogspot.com/2012/04/aficionados-veteranos.html (archive.today)
  34. ↑ http://area18deportes.blogspot.com.es/2013/04/la-agrupacion-deportiva-parla-cumple-40.html (archive.today)
  35. ↑ https://www.abc.es/deportes/futbol/abci-panico-futbol-temporada-descendieron-golpe-13-equipos-cada-grupo-segunda-202004270128_noticia.html (Wayback Machine: 2023-03-22 23:22)
  36. ↑ http://www.adparla.es/paginas/galeriaimg.php?_pagi_pg=12 (Wayback Machine: 2013-07-13 04:56)
  37. ↑ http://www.adparla.es/paginas/galeriaimg.php?_pagi_pg=5 (Wayback Machine: 2013-07-13 04:53)
  38. ↑ http://area18deportes.blogspot.com/2015/06/rafa-benitez-y-su-etapa-en-parla.html (archive.today)
  39. ↑ https://hemeroteca.ahoraclm.com/2021/04/29/rafa-aguado-un-futbolista-de-una-clase-exquisita/ (Wayback Machine: 2023-03-21 19:14)
  40. ↑ https://www.adparla.com/instalaciones (archive.today)
  41. ↑ Sega Power, "November 1991" (UK; 1991-10-04), page 8
  42. ↑ Dreamcast Magazine, "No. 12" (UK; 2000-08-10), page 15
  43. ↑ DC-UK, "October 2000" (UK; 2000-08-30), page 45
  44. ↑ https://www.youtube.com/watch?v=o0tw3rEwNK4
  45. ↑ Mean Machines Sega, "April 1993" (UK; 1993-03-26), page 10
  46. ↑ https://www.youtube.com/watch?v=c2ATZTAApbY
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