Sponsorships/Football
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Teams
Sponsored by Sega
Melchester Rovers (United Kingdom; 1991-1992)
Sega Europe sponsored the fictitious Melchester Rovers team from (then weekly) British comic Roy of the Rovers[1]. Publisher IPC Magazines ran a competition to design the 1991/1992 season kit, which was won by readers Robert Moore (home) and Richard Jones (away), although they had no control over the sponsorships.
The Sega-sponsored kit debuted in the 24th August 1991 issue and continued until the summer of 1992, when the main sponsor was replaced with TSB. Several competitions to win Sega products were also featured in the comic during this period.
Issues
Weekly
1991-08-24
1991-08-31
- 1991-09-07
- 1991-09-21
1991-09-28
- 1991-10-05
- 1991-10-12
- 1991-10-19
- 1991-10-26
- 1991-11-02
1991-11-09
- 1991-11-16
- 1991-11-23
- 1991-11-30
1991-12-07
- 1991-12-14
- 1991-12-21
1992-01-04
- 1992-01-11
- 1992-01-18
1992-01-25
- 1992-02-01
1992-02-08
- 1992-02-15
- 1992-02-22
1992-02-29
- 1992-03-07
1992-03-14
- 1992-03-21
- 1992-03-28
- 1992-04-04
- 1992-04-11
- 1992-04-18
1992-04-25
1992-05-02
- 1992-05-09
1992-05-16
Monthly
1992-06
1992-07
Favoritner AC (Austria; 1992-1993)
Sega sponsored[2][3] Austrian football club Favoritner Athletik Club in the 1992/1993 season of the Austrian Football Second League, the second-highest professional division in Austrian football. The club finished fourth in the league in that season, reaching the Semi-finals of the Austrian Cup (lost to SK Rapid Wien[4]) and winning the Wiener Stadthallenturnier[5][6][7][8][9] (Wiener Stadthalle Tournament), the most prestigious indoor football tournament in Austria, held from 1959 to 2009 during the winter break of the Austrian football championship.
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Kit
Home (short sleve; back)
Home (long sleve; front)
Home (long sleve; back)
Home, goalkeeper (front)
Home, goalkeeper (back)
Away (short sleve; front)
Away (short sleve; back)
Away (long sleve; front)
Away (long sleve; back)
Away, goalkeeper (front)
Away, goalkeeper (back)
Wiener Stadthallenturnier (front)
Wiener Stadthallenturnier (back)
Wiener Stadthallenturnier, goalkeeper (front)
Wiener Stadthallenturnier, goalkeeper (back)
Merchandise
Keyring
JEF United Ichihara (ジェフユナイテッド市原) (Japan; 1992-1996)
- Main article: Sponsorships/Football/JEF United Ichihara.
Tottenham Hotspur F.C. (youth team) (United Kingdom; 1994-1995)
The main Tottenham Hotspur team were sponsored by Holsten during this season, however the youth team had to seek out a different sponsor so as not to be associated with alcohol.
Kit
Home (short sleve; front)
Home (short sleve; back)
Home (long sleve; front)
Home (long sleve; back)
Home, goalkeeper (front)
Home, goalkeeper (back)
Away (short sleve; front)
Away (short sleve; back)
Away (long sleve; front)
Away (long sleve; back)
Away, goalkeeper (front)
Away, goalkeeper (back)
AS Saint-Étienne (France; 1999-2000)[25]
Sega became a sponsor of French team AS Saint-Étienne, with the Sega logo appearing on kits after 1st July 1999[25]. Saint-Étienne had been promoted after finishing first in the French Division 2 in the 1998/1999 season.
Saint-Étienne would finish sixth in the 1999/2000 season. Sega did not renew its sponsorship the following year, in which the club was relegated back to Division 2.
U.C. Sampdoria (Italy; 1999-2001)[25]
Sega became a sponsor of Italian team U.C. Samprodia, with the Sega logo appearing on kits after 1st July 1999[25]. Samprodia had been relegated to the Serie B tournament in after the end of the 1998/1999 season, and would finish fifth in 1999/2000, missing the chance to be promoted back to Serie A.
Sega would continue its sponsorship of Sampdoria through the 2000/2001 season, but they would similarly fail to be promoted. The contract was not renewed for 2001/2002.
Real Club Deportivo de La Coruña (Spain; 2000-2001)
Sega sponsored Spanish club Deportivo for the 2000/2001 season. Deportivo won the previous year's La Liga, but came second in 2000/2001.
Real Club Deportivo de La Coruña (2000/01 Season)
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Kit
Home (short sleve; front)
Home (short sleve; back)
Home (long sleve; front)
Home (long sleve; back)
Home, goalkeeper (front)
Home, goalkeeper (back)
Away (short sleve; front)
Away (short sleve; back)
Away (long sleve; front)
Away (long sleve; back)
Away, goalkeeper (front)
Away, goalkeeper (back)
Arsenal F.C. (United Kingdom; 2000-2001)[25]
Arsenal F.C. (United Kingdom; 2001-2002)[25]
Urawa Red Diamonds (浦和レッドダイヤモンズ) (Japan)
Sega used Urawa Reds players for motion capture data when developing the Sega Dreamcast game, J.League Pro Soccer Club o Tsukurou!. This led Smilebit becoming a stadium sponsor in 2000 and 2001 and a kit sponsor in 2003 and 2004 (with the logo appearing on the player's shorts). In 2005, once Smilebit had been absorbed back into Sega, the main Sega branding was used instead[26].
Sega did not continue the sponsorship deal for the 2006 season, despite the team winning the championship that year.
Ascot United F.C. (United Kingdom; 2022-2023)
Ascot United U11 Spartans
Sega Europe is the official sponsor[27][28][29] of the Ascot United U11 Spartans, one of the junior teams of Ascot United Football Club .
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London Falcons F.C. (United Kingdom; 2023-2024)
Sega Europe is the official sponsor of London Falcons Football Club.[30]
Sponsored by Sports Interactive/Football Manager
- AFC Wimbledon (UK: since 2002)
- Watford FC (UK 2012/13)
- Enfield Town FC (UK
- F.C. Tó Madeira
Sponsored by GameWorks
BSV Bad Bleiberg (Austria; 2001-2002)
Austrian football club BSV Bad Bleiberg[34] was sponsored by GameWorks in the 2001/2002 season of the Austrian Football Second League.[35][36][37][38]
Suvad Rovcanin
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Sponsored by Segasa
AD Parla (Spain; 1980-1988)
Parla-based Spanish amusement company Segasa, who was once a Sega distributor, sponsored[39][40][41] local amateur football club Agrupación Deportiva Parla, during the eight most glorious years in the history of this humble Madrilenian club, with five seasons in the Segunda División B, the third level of the Spanish football league system as well as two presences in the second round of the Copa del Rey, one in the 1983–84 edition, (lost to Rayo Vallecano), and one in the 1984–85 edition (lost to Atlético Madrid[42][43]).
Spanish professional football manager Rafael Benítez passed through the playing ranks of AD Parla as a midfielder from 1981 to 1985 before achieving fame as a coach.
1980/81 Season[44] (Tercera División)
1983/84 Season (Segunda División B)
1983/84 Season (Segunda División B)
1983/84 Season (Segunda División B)
AD Parla at Vicente Calderón Stadium (Copa del Rey, Second Round, Away Match, Atlético de Madrid 5-2 AD Parla, November 14, 1984)
1984/85 Season (Segunda División B)
1985/86 Season[45][46] (Segunda División B)
1986/87 Season[47] (Tercera División)
Rafael Benítez (1981/82 Season[49])
Rafael Benítez, Midfilder (AD Parla, 1981-1985)
Rafael Benítez and Rafael Aguado[50] (1985)
Rafael Benítez during a match at "Los Prados" stadium[51], home of AD Parla
Teófilo Lázaro Lobo, Defender (AD Parla, 1982-1988)
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Events
- Bobby Charlton Six-a-side 1991
- Man U vs. Leeds 31 August 1991[52]
- Dreamcast Beach Football Challenge (UK; 2000-07-15)[53][54]
Television
UEFA Euro 1992, ITV coverage
Sega sponsored the ITV's covrage of the 1992 UEFA European Football Championship in the United Kingdom[55].
1993-94 FA Cup, 1994 World Cup qualifiers, BSkyB coverage
Sega was a sponsor for BSkyB's coverage of the 1992–93 FA Cup in the United Kingdom[56], as well as England's matches during the 1994 FIFA World Cup qualification[57] (England failed to qualify that year). Sega only appears to have sponsored the Sky Sports's coverage during 1993.
BSkyB shared its broadcasting coverage with the BBC during this season, so did not air every match.
FA Cup promotional football
FA Cup poster (front)
FA Cup poster (back)
External links
References
- ↑ New Computer Express, "31st August 1991" (UK; 1991-08-29), page 4
- ↑ File:BundesligaJournal AT Spring1993.pdf, page 74
- ↑ File:BundesligaJournal AT Spring1993.pdf, page 75
- ↑ http://www.austriasoccer.at/data/nat/1990_99/cup_1992_93.htm (Wayback Machine: 2023-05-07 16:19)
- ↑ File:WienerSportAmMontag AT 1993-01-18, Pages 8-9 (Wiener Stadthallenturnier 1992-1993 clipping).png
- ↑ https://www.bundesliga.at/de/redaktion/news/20-21/90er-journal--hallengoetter---rote-teufel-/ (archive.today)
- ↑ https://www.2liga.at/2liga/redaktionsbaum/news/20-21/2--liga-journal-legendaere-zweitligamannschaften--favac-1992-93/ (archive.today)
- ↑ File:2LigaJournal AT Fall 2020-2021.pdf, page 22
- ↑ https://www.oepb.at/allerlei/fussball-in-der-halle-die-geschichte-des-wiener-stadthallenturniers.html (Wayback Machine: 2023-05-16 20:10)
- ↑ 10.0 10.1 10.2 10.3 10.4 http://www.austriasoccer.at/data/turnier/1990_99/hwien1992.html (Wayback Machine: 2023-04-24 22:45)
- ↑ https://brandstaetterimages.com/id/00665280 (Wayback Machine: 2023-03-02 13:34)
- ↑ https://brandstaetterimages.com/id/00665282 (Wayback Machine: 2023-03-02 13:32)
- ↑ https://brandstaetterimages.com/id/00665283 (Wayback Machine: 2023-02-27 20:26)
- ↑ https://brandstaetterimages.com/id/00665284 (Wayback Machine: 2023-02-27 20:31)
- ↑ File:RoteTeufelLebenLänger Book AT 1993-01, Page Unknown.jpg
- ↑ http://oevp-galerie.hico-nms.at/index.php/Sport/Unbenannt-11 (Wayback Machine: 2023-07-01 13:17)
- ↑ 17.0 17.1 17.2 17.3 17.4 17.5 17.6 https://www.transfermarkt.com/2-liga/gesamtspielplan/wettbewerb/A2?saison_id=1992&spieltagVon=1&spieltagBis=22 (archive.today)
- ↑ 18.0 18.1 18.2 18.3 File:BurgenlandFreizeit AT 1992-11-11.pdf, page 19
- ↑ 19.0 19.1 19.2 19.3 File:BurgenlandFreizeit AT 1992-11-11.pdf, page 20
- ↑ File:RoteTeufelLebenLänger Book AT 1993-01, Page 110.jpg
- ↑ 21.0 21.1 https://www.transfermarkt.com/mittleres-playoff/startseite/wettbewerb/ATMP/saison_id/1992 (archive.today)
- ↑ https://foodballandmedia.wordpress.com/2019/12/30/meine-top-10-retrotrikotneuzugaenge-2019/ (Wayback Machine: 2021-10-17 00:01)
- ↑ https://www.facebook.com/photo/?fbid=1531818057000913&set=pb.100046421745960.-2207520000. (archive.today)
- ↑ https://tw.daigobang.com/auction/item?aID=1105621425 (Wayback Machine: 2023-09-23 18:54)
- ↑ 25.0 25.1 25.2 25.3 25.4 25.5 Press Release: 1999-06-17: Sega finalises sponsorship football deal
- ↑ http://sega.jp/release/nr040130_1.html (Wayback Machine: 2004-04-11 12:01)
- ↑ https://ascotunited.net/team/ascot-united-juniors/sunday/u11-boys-sun/ascot-united-u11-spartans/ (Wayback Machine: 2023-03-16 20:44)
- ↑ https://ascotunited.net/who-are-the-yellas-a-guide-to-every-team-at-ascot-united/ (Wayback Machine: 2023-03-16 21:54)
- ↑ https://ascotunited.net/our-sponsors/ (Wayback Machine: 2023-03-16 22:26)
- ↑ https://www.videogameschronicle.com/news/sega-sponsors-grassroots-lgbt-football-team-in-london/ (archive.today)
- ↑ https://www.instagram.com/p/C0Msg01Ivbx/
- ↑ https://www.instagram.com/p/C0PP1C9oP6U/
- ↑ 33.0 33.1 https://www.instagram.com/p/C0R0Mnwo8jO/
- ↑ File:2LigaJournal AT Spring 2021-2022.pdf, page 20
- ↑ https://www.kleinezeitung.at/wirtschaft/5381565/Kryptowaehrung_Putzi-will-groesste-Kryptobank-der-Welt (archive.today)
- ↑ https://www.news.at/a/putzi-dubai-geld-superarena-8987 (Wayback Machine: 2023-10-16 11:13)
- ↑ https://postimg.cc/nMpn7qmp (Wayback Machine: 2023-10-16 08:28)
- ↑ https://postimg.cc/njTgq98h (Wayback Machine: 2023-10-16 08:31)
- ↑ File:NoticiasDeTuCiudad ES 2019-10.pdf, page 3
- ↑ http://desdemigradavieja.blogspot.com/2010/09/otros-rivales-del-sur-de-madrid.html (archive.today)
- ↑ https://www.adparla.com/historia (archive.today)
- ↑ http://www.infoatleti.es/partido/19841107 (Wayback Machine: 2016-04-05 12:59)
- ↑ http://www.infoatleti.es/partido/19841114 (Wayback Machine: 2016-04-05 13:02)
- ↑ http://somoselfutbolmodesto.blogspot.com/2012/04/aficionados-veteranos.html (archive.today)
- ↑ http://area18deportes.blogspot.com.es/2013/04/la-agrupacion-deportiva-parla-cumple-40.html (archive.today)
- ↑ https://www.abc.es/deportes/futbol/abci-panico-futbol-temporada-descendieron-golpe-13-equipos-cada-grupo-segunda-202004270128_noticia.html (Wayback Machine: 2023-03-22 23:22)
- ↑ http://www.adparla.es/paginas/galeriaimg.php?_pagi_pg=12 (Wayback Machine: 2013-07-13 04:56)
- ↑ http://www.adparla.es/paginas/galeriaimg.php?_pagi_pg=5 (Wayback Machine: 2013-07-13 04:53)
- ↑ http://area18deportes.blogspot.com/2015/06/rafa-benitez-y-su-etapa-en-parla.html (archive.today)
- ↑ https://hemeroteca.ahoraclm.com/2021/04/29/rafa-aguado-un-futbolista-de-una-clase-exquisita/ (Wayback Machine: 2023-03-21 19:14)
- ↑ https://www.adparla.com/instalaciones (archive.today)
- ↑ Sega Power, "November 1991" (UK; 1991-10-04), page 8
- ↑ Dreamcast Magazine, "No. 12" (UK; 2000-08-10), page 15
- ↑ DC-UK, "October 2000" (UK; 2000-08-30), page 45
- ↑ https://www.youtube.com/watch?v=o0tw3rEwNK4
- ↑ Mean Machines Sega, "April 1993" (UK; 1993-03-26), page 10
- ↑ https://www.youtube.com/watch?v=c2ATZTAApbY
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