Sega Toys
From Sega Retro
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| Sega Toys | ||
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| Founded: 1998-04 | ||
| Defunct: 2024-04 | ||
| T-series code: T-418 | ||
Headquarters:
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1998-04[1]
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Sega Toys (セガトイズ) is a subsidiary of Sega Sammy Holdings that specializes in designing and manufacturing toys.
History
Sega Toys was founded when Tokyo-based Yonezawa Toys, Japan's largest post-War toy manufacturer, was merged into Sega Enterprises in 1994. Prior to the merge, Sega usually worked with third-party toy makers like Honjō-based, Canelon Toys, Tokyo-based toy Konno Sangyo Co. Ltd and others. The new company was known as Sega Yonezawa until April 1998, when its name was changed to Sega Toys. Around this time, Sega Toys took over hardware and software production for the Sega Pico from Sega Enterprises, and Sega Toys has been in charge of the Pico brand since.
Since the early 2000s Sega Toys has become a mostly separate entity from Sega, with its own management structure and goals. Thanks to UFO Catcher and its many derivatives, the two often work together - Sega produces arcade equipment, while Sega Toys produces the prizes. Sega Toys has also produced its own video games such as Bikkuriman 2000 Viva! Festival! and Boku Doraemon, and even has its own T-series code.
Though owned by Sega, not all Sega Toys-related video games are dealt with by Sega itself, such as Sega Toys' popular Ocha-Ken range whose video game adaptions were produced by MTO.
The division's current president is Yoshiharu Suzuki.
On April 1, 2024, Sega demerged its amusement machine business and merged that division with Sega Toys to become Sega Fave.
Softography
Pico
- Doraemon: Nobita no Machinaka Doki Doki Tanken! (1994)
- Soreike! Anpanman: Eigo to Nakayoshi 2 Tanoshii Carnival (1994)
- Mickey to Ooki na Furudokei (1995)
- Sanrio Puroland de Dance Carnival: Minna de o-Ryouri o-Saihou (1995)
- Pooh-san no Ichinichi (1996)
- Peter Pan Neverland e Ikou! (1997)
- Doraemon no Utatte Pico: Issho ni Utaou! Doraemon Waku Waku Karaoke (1998)
- NHK o-Kaasan to Issho Do Re Mi Fa Do~nuts! Oekaki Daaisuki! Omoshiro Oekaki Daishuugou! (1998)
- 6000-nin no Sensei-tachi ga Tsukutta Tanoshii Shougakkou Tanken 2 (1999)
- Soreike! Anpanman: Anpanman to Kotoba Asobi (1999)
- McDonald's de Asobo! (1999)
- Cooking Pico: Minna to Issho ni Hajimete Cooking! (1999)
- Shirayukihime (1999)
- A Bug's Life (1999)
- Issho ni Pico: Itsudemo Issho Doraemon (1999)
- Fishing Pico: Donald no Adventure Fishing (2000)
- Kitty to Minna no Keyboard Pico: Kitty to Minna no Hajimete Keyboard (2000)
- Shimashimatora no Shimajirou Tanoshii Ichinichi (2000)
- Tomica Pico: Bokura no Machi Tomica Town de Asobou! (2000)
- Oshare Pico: Suteki ni Henshin! Runa-chan no Oshare Hair Salon (2000)
- Toy Story 2 Woody Sousaku Daisakusen!! (2000)
- Soreike! Anpanman: Anpanman to Suuji Asobi (2000)
- Susie-chan to Marvy: o-Tetsudai Da~isuki! (2000)
- Gu~chokorantan Minna de Oekaki ! Tanoshii Asobi mo ippai! (2000)
- Hajimete Asobu Pico Soft: Anpanman no Iro-Kazu-Katachi (2001)
- Konbini de o-Kaimono! (2001)
- Kangofu-san Pico: Yasashiku o-Teate Pico Clinic! (2001)
- PC Setsuzoku Kit Pico Town ni Dekakeyou! (2001)
- Plarail Pico: Plarail de Asobou! (2001)
- Licca-chan ni Naritai! (2001)
- Hello Kitty to McDonald de Asobo! (2001)
- Tottoko Hamtarou: Haru-Natsu-Aki-Fuyu Tottoko Nakayoshi! Ham-chans! (2001)
- Anpanman no Hajimete Mouse Pico: Anpanman to PC Renshuu! (2002)
- ECC Junior no Hajimete Eigo Vol. 1 Patty-chan Family (2002)
- ECC Junior no Hajimete Eigo Vol. 2 Patty-chan no Picnic (2002)
- ECC Junior no Hajimete Eigo Vol. 3 Patty-chan no o-Tanjoubi (2002)
- Kosume Pico Motto Kawaiku Naritai na (2002)
- MiniMoni. TV ni Derundapyon! (2002)
- ECC Junior no Hajimete Eigo Vol. 4 Doubutsu Daisuki, Patty-chan (2002)
- ECC Junior no Hajimete Eigo Vol. 5 Merry Christmas, Patty-chan (2002)
- ECC Junior no Hajimete Eigo Vol. 6 Patty-chan Yuuenchi ni Iku (2002)
- Tomica Pico: Rescue Parking (2002)
- O-Sewa Shimasho! Akachan Pico (2002)
- Pocket Monsters: Suuji o Tsukamaeyou! (2002)
- Shimajirou to Yume no Kuni e Daibouken! (2002)
- Hello Kitty no Tanoshii Omiseya-san (2002)
- Dance Pico: Hashitte Odotte Chou Happy! (2003)
- MiniMoni. Eigo de Asobundapyon! (2003)
- MiniMoni. Shougakkou e Ikundapyon! (2003)
- Drive Pico: Go Go! Car Navi Touring! (2003)
- O-Ryouri Daisuki! Kitchen Pico (2003)
- Soreike! Anpanman: Anpanman no Chie no World (2003)
- Kiki & Lala: Hoshi no Kazu Asobi (2003)
- Pocket Monsters Advanced Generation: Hiragana Katakana Kakechatta! (2003)
- Disney Princesses: Princess ni Naritai (2003)
- Disney Princesses: Ariel (2004)
- Tottoko Hamtarou: Tottoko Tanoshiku Aiueo: Maboroshi no Hikaru Tane o Mitsukeru no Dah! (2004)
- Pocket Monsters Advanced Generation Minna de Pico Pokémon Waiwai Battle! (2004)
- Pet to Issho ni Tanoshiku Asobo♪ PC Pico (2004)
- Disney Princesses: Suteki ni Lesson! Hiragana-Katakana (2004)
- Soreike! Anpanman: Anpanman no Hitori de Dekichatta! (2005)
- Kouchuu Ouja Mushiking: Atsumete Asobou Kouchuu Zukan (2005)
Dreamcast
- Bikkuriman 2000 Viva! Festival! (2000)
- Boku Doraemon (2001)
Neo Geo Pocket Color
Game Boy Advance
- Ocha-ken no Heya (2003)
Advanced Pico Beena
- Disney Tanoshii o-Benkyou Series: Mic de Kantan ABC (2005)
- Go! Go! Advance Drive: Muttsu no Machine ni Chousen da! (2005)
- Beena Town e Youkoso (2005)
- Partner In TV! o-Uchi ni Wan-chan ga Yattekita (2005)
- Soreike! Anpanman Hajimete Kaketa yo! Oboeta yo! Hiragana Katakana: Gojuuon Board Kinou-tsuki (2005)
- Kouchuu Ouja Mushiking: Mori no Tami no Densetsu: Minna de Tanken! Kouchuu no Mori (2005)
- Pocket Monsters Advanced Generation Pokémon Suuji Battle!! (2005)
- Doraemon Tanoshiku o-Keiko Hiragana Katakana (2005)
- Shoku Iku Series 1 Soreike! Anpanman: Sukikirai Nai Ko Genki na Ko! (2005)
- Kazoku Minna no Nouryoku Trainer (2005)
- Narumiya Mezzo Piano Oshare & Lesson (2006)
- Meitantei Conan: Kanzen Suiri! Kazu to Zukei no Nazo (2006)
- Doraemon Tanoshii En Seikatsu Youchien Hoikuen (2006)
- Oshare Majo Love and Berry: Cute ni Oshare (2006)
- Tomica de Asobou! (2006)
- Soreike! Anpanman Card de Tanoshiku ABC (2006)
- Point Gakushuu 10-masu Keisan (2006)
- Point Gakushuu Kakijun (2006)
- Point Gakushuu Tokei (2006)
- Kouchuu Ouja Mushiking: Nebu-Hakase to Kazu Katachi ni Challenge! (2006)
- Doraemon Chinou Daikaihatsu! Waku Waku Game Land (2006)
- Shimajirou no Eigo Activity Ehon: ABC Park de Asobou! (2006)
- Pashah to Henshin Beauty Academy (2006)
- Densha Daishuugou! Card de Asobou (2006)
- Chiiku Drill Oshare Majo Love and Berry: Moji Kazu Chie Asobi (2007)
- Geneki Toudai-sei ga Tsukutta! 'Dekiru Ko ni Naru Seikatsu Shuukan Dragon Sakura Youji-hen' (2007)
- Chiiku Drill Pocket Monsters Diamond & Pearl: Moji Kazu Chie Asobi (2007)
- Oden-kun: Oden Mura no Tanoshii Nakama-tachi (2007)
- Pururun! Shizuku-chan: Asonde Tanoshiku Nouryoku Up (2007)
- Anpanman no Waku Waku Game Oekaki (2007)
- Omoiyari o Hagukumu Katarikake Ehon Miffy to Asobou Utaou (2007)
- Cooking Beena: o-Ryouri Dekichatta! (2007)
- Kodai Ouja Kyouryuu King D-Kids Adventure: Dino Slash! Kyouryuu Battle!! (2007)
- Disney Tanoshii Oekaki: o-Mise-ya-san o Tsukutchaou! (2007)
- 1-nichi 10-pun de E ga Jouzu ni Kakeru Beena (2008)
- Hello Kitty no Hiragana Katakana o-Namae Kaitemiyou! (2008)
- Oshare Beena: o-Mise de Kisekae Make Haircut (2008)
- Soreike! Anpanman Doki Doki! Rescue Drive: Car Navi-tsuki (2008)
- Anpanman o Sagase! (2009)
- Pocket Monsters Diamond & Pearl Pokémon o Sagase! Meiro de Daibouken! (2009)
- Soreike! Anpanman o-Mise ga Ippai! TV de o-Ryouri Tsukutchao (2009)
- Doraemon Waku Waku Sekai Isshuu Game: Asonde Oboeru Chizu Kokki (2010)
- Shooting Beena Toy Story 3: Woody to Buzz no Daibouken! (2010)
- Meet Bub: Bub to Eigo Tanken (2010)
- Pocket Monsters Best Wishes! Chinou Ikusei Pokémon Daiundoukai (2010)
- Soreike! Anpanman Waku Waku Eigo Game! (2011)
- Cars 2 Racing Beena: Mezase! World Champion! (2011)
System SP
- Ocha-ken "Hot" Medal (2007)
Nintendo DS
- Ocha-ken no Heya DS (2006)
- Ocha-ken no Heya DS 2 (2007)
- Mainichi ga Tanoshii! Ayakouji Kimimaro no Happy Techou (2007)
- Ocha-ken no Daibouken: Hon Waka Yumemiru Sekai Ryokou (2007)
- Yume Neko DS (2008)
- Ocha-ken no Heya DS 3 (2008)
- DS-Pico Series: Sanrio no Party e Ikou!: Oryouri, Oshare, Okaimono (2008)
- Ocha-ken no Daibouken 2: Yume Ippai no Omocha Hako (2008)
- Jewelpet Kawaii Mahou no Fantasy (2009)
- Ocha-ken no Heya DS 4: Ocha-ken Land de Hotto Shiyo? (2009)
- Jewelpet Mahou no DS Kirapi Kariin (2009)
- Jewelpet Mahou no Oheyya de Issho ni Asobou! (2010)
- DS-Pico Series: Sanrio Puroland: Waku Waku Okaimono: Suteki na Oheya wo Tsukurimasho! (2010)
- Bakugan Battle Brawlers DS: Defenders of the Core (2010)
- Wappy Dog (2011)
PlayStation Portable
Nintendo 3DS
- Jewelpet Mahou no Rhythm de Ieie! (2011)
- Wappy Dog (2014)
Windows PC
- Paso Pico Hello Kitty no Suteki na o-Tanjoubi (2001)
- Paso Pico McDonald's de Asobo! (2001)
- Paso Pico Go! Go! Paso Pico Land Tanoshii Kodomo Zukan (2001)
- Paso Pico Ai to Yume no Kuni Sanrio Puroland Chanto Dekiru kana? Minna to Tanoshii o-Yuugikai (2002)
- Paso Pico Doraemon: Nobita no Machinaka Doki Doki Tanken! (2005) (re-release)
Android
- Amazing MEIJIN Channel (2020)
iOS
- Amazing MEIJIN Channel (2020)
LCD
- Hip Jog Jog (1998)
- Colour Puyorin (xxxx)
Game Boy Advance
- Ocha-ken Kururin ~ Honwaka Puzzle de Ho~ttoshiyou? (2004)
- Ocha-ken no Yume Bouken (2005)
- Ocha-ken no Bouken Jima: Honwaka Yume no Island (2005)
Nintendo DS
- Ocha-ken no Heya DS 2 (2007)
- Ocha-ken no Daibouken (2007)
- Ocha-ken no Heya DS 3 (2008)
- Ocha-ken no Daibouken 2: Yume Ippai no Omocha Hako (2008)
- Ocha-ken no Heya DS 4: Ochaken Land de Hotto Shiyo? (2009)
Nintendo 3DS
PC
- Pico Town ni Dekakeyou! (2001)
Toys
- Busy Gym (19xx)
- Bull-Chi (2000)
- Chirpy-Chi (2000)
- Lu-Chi (2000)
- Meow-Chi (2000)
- Petal-Chi (2000)
- Poo-Chi (2000)
- Super Poo-Chi (2000)
- Walking Poo-Chi (2000)
- C-Bot (2001)
- Robo-Chi (2001)
- Robo Baby (2001)
- W-Bot (2001)
- IDog (2005)
- Homestar Pro (2006)
- Homestar (2006)
- Homestar Pure (2007)
- Grand Pianist (2007)
- Homestar Extra (2009)
- Homestar Globe (2009)
- Homestar Pro 2nd Edition (2009)
- Homestar Spa (2009)
- Uchiage Hanabi (2009)
- Homestar Aqua (2010)
- Homestar R2-D2 (2011)
- Homestar Travel (2011)
- Homestar Earth Theater (2012)
- Homestar Aurora (2012)
- Homestar Classic (2013)
- Homestar Darth Vader (2013)
- Homestar Lite (2013)
- Homestar R2-D2 EX (2013)
- Homestar Resort (2013)
Hardware produced
- Arcade Legends Sega Mega Drive (2004)
- Arcade Legends Menacer (2005)
- Arcade Legends OutRun 2019 (2005)
- Arcade Legends Sega Mega Drive Volume II (2005)
- Arcade Legends Street Fighter II': Special Champion Edition (2005)
- Advanced Pico Beena (2005)
- Arcade Legends Sensible Soccer Plus (2005)
- Astro City Mini (2020)
- Astro City Mini V (2022)
Gallery
2001-03-22[2] logo
External links
References
- ↑ https://www.segatoys.co.jp/company/english/pdf/2011history-en.pdf (Wayback Machine: 2023-08-02 01:53)
- ↑ http://www.segatoys.co.jp/topics/010322.html (Wayback Machine: 2004-12-06 14:42)