Clube Sega

From Sega Retro

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Clube Sega[1] was an official Sega membership service for Portugal created by Ecofilmes sometime in 1992.

To join the club, it was necessary to fill out a subscription coupon[2][3] (the console serial number was required as a proof of purchase), bundled with every Sega console sold in Portugal, and mail the subscription coupon back to Ecofilmes.

Members were then entitled to a membership card[4] (two versions existed), the letters of their friend Sonic[5][6] (pretending they were written by Sonic the Hedgehog himself, and would normally end with the phrase Um grande abraço do teu grande amigo ...Sonic = A big hug, from your biggest friend... Sonic), promotional flyers, merchandising, an official newsletter A revista do Clube Sega (initially mailed quarterly, but some few mailed monthly), a free costumer service hotline called Linha Verde (literally, Green Line, Tel: 0500 2700[7]) available every Monday to Friday, from 2 pm to 7.30 pm[8] and a sales service called Sega Shopping Clube (members could buy a variety of goods from Sega like, plushies, badges, backpacks, clothing, etc).

Contrary to other similar membership services in other countries (i.e., Club Sega (France), Sega Club (Australia), etc), annual fees were not charged to members, and all the flyers and newsletters were offered free during the entire life of the service.

Some of these flyers and commercials , had the name of the US advertising agency, Bozell[9][10], printed in them, proving the involvement of the company in most of the promotional material, mailed by Ecofilmes to members. Bozell was represented in Portugal, by its Lisbon subsidiary company Bozell Portugal (which latter became an independent company after Bozell left the country in 1996, known as Caixa Alta Desenho Grafico e Publicidade, Lda), which advertized, products on behalf of various companies in Portugal (the supermarket chain Continente[11], Portuguese newspaper Jornal de Noticias[12], Pizza Hut,etc) before Ecofilmes became a Sega distributor.

Internet was first unveiled to Portuguese public in April 1994[13], but the commercialization and accessibility of the internet to the general public, would only start, from 1999/2000 onwards. Thus the membership service was one of two ways for getting information about Sega and its products (the other being the Mega Force magazine, the first Portuguese magazine dedicated to video games ever), and for this reason, it is fondly remembered, by all that generation of Portuguese gamers that became Clube Sega members back then.

The service ended in 1998.

Promotional material

Print advertisements

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PDF
<div style="width:Expression error: Unexpected < operator.px; padding-left:2px; padding-top:5px; padding-right:2px;">PT print advert

Back issues

Issue PDF Name Date Price Barcode Extras
1 Logo-pdf.svg Ano 1 No. 1 1992-xx-xx

Gallery

  • Letters mailed by Clube Sega to its members

  • Membership Cards, 1st version (white; plastic) and 2nd version (black; cardboard)

  • ClubeSega PT MerbershipCards (Front and Back).jpg

  • Membership card, 2nd version (front)

  • Membership card, 2nd version (back)

  • Subscription cupon, bundled with every Sega console sold in Portugal (1st version; front)

  • ClubeSega1 PT Subscription Cupon Front (1st Version).jpg

  • Subscription cupon (1st version; back)

  • Subscription cupon (2nd version; front)

  • ClubeSega1 PT Subscription Cupon Front (2nd Version).jpg

  • Subscription cupon (2nd version; back)

Catalogues

Promotional catalogues, mailed by Ecofilmes, to Clube Sega members:

  • Clube Sega Flyers 1.jpg
  • Clube Sega Flyers 17.jpg
  • Clube Sega Flyers 2.jpg
  • Clube Sega Flyers 3.jpg
  • Clube Sega Flyers 4.jpg
  • Clube Sega Flyers 5.jpg
  • Clube Sega Flyers 6.jpg
  • Clube Sega Flyers 7.jpg
  • Clube Sega Flyers 12.jpg
  • Clube Sega Flyers 18.jpg

  • Novidades Férias 93[14]

  • Novidades Junho 93[14]

  • Novidades Natal 93 (Christmas 93 catalogue) [15]

  • Pirataria É Crime (Piracy Is A Crime flyer) [16]

  • Novidades 1994[14]

  • Novidades Primavera 94 (Spring 94 catalogue) [17]

  • Sega É Mais Emoção Verão 94 (Summer 94 catalogue) [18]

  • Super Jogo Preço K.O.[14]

  • Sega 32X catalogue [20]

  • Ecofilmes catalogue [21]

  • Benvindo Ao Próximo Nível 94 catalogue [22]

  • Benvindo Ao Próximo Nível Sonic & Knuckles brochure [23]

  • Novidades Primavera 95 (Spring 95 catalogue) [24]

  • Clube Sega Report Summer 95 catalogue[25]

  • Sega Shopping Clube 1995 catalogue[25]

  • Neste Natal Curte Sega! (This Christmas Enjoy Sega!; Christmas 95 catalogue [26]

  • E Julgavas Que Era Apenas Um Jogo 1996 catalogue[27]

  • Perigosamente Real 1996 catalogue[28]

  • Preços Imbatíveis 1996 catalogue[29]

  • Catálogo Natal 1996 (Christmas 1996 catalogue) [30]

  • Top Games 97 catalogue[31]

  • Clube Sega Flyers 13.jpg
  • Clube Sega Flyers 14.jpg
  • Clube Sega Flyers 15.jpg

  • Perigosamente Real promotional VHS cassette

Goods

Goods sold through Clube Sega's catalogue "Sega Shopping Clube" :

  • Sega Backpack PT.jpg

Letters

  • Envelope-Clube-Sega-jpg.jpg

  • A letter informing Clube Sega members of the release of 31 new Sega video games[32]

  • This letter welcomed the new members and would probably be the first letter sent to them soon after joining Clube Sega[32]

  • This letter informed members that they would soon be sent their membership card[32]

  • This letter was sent with the first version of the membership card[32]

  • Another version of the previous letter this time informing members of all the benefits to which they were entitled[32]

  • A letter advertising the Game Gear and the advantage of owning one[32]

  • This letter alerted members to the danger of video game piracy, informing them that for their own good they should only buy products with the "Garantia Sega Portugal" seal of quality and only do so from authorised retailers, the so-called "Agentes Autorizados Sega"[32]

  • Christmas 1992 letter[32]

  • ClubeSegaSonicLetter PT Concurso Super Preço.pdf
  • ClubeSegaSonicLetter PT Jogos Vídeo, Mega-CD 2.pdf
  • ClubeSegaSonicLetter PT Street Fighter II, Menacer 1993-02.pdf
  • ClubeSegaSonicLetter PT 1993-05.pdf
  • ClubeSegaSonicLetter PT 1993-06.pdf
  • ClubeSegaSonicLetter PT Férias 93.pdf

  • Christmas 1993 letter[32]

  • ClubeSegaSonicLetter PT Mega Drive 32.pdf
  • ClubeSegaSonicLetter PT Lançamento Sega 32X, Sonic & Knuckles.pdf
  • ClubeSegaSonicLetter PT Sega Report.pdf

External links

References

  1. ↑ https://inmiracleworld.wordpress.com/2014/10/09/o-clube-sega/
  2. ↑ https://s25.postimg.cc/93eutu3cf/Inscricao_Clube_Sega_frente.jpg
  3. ↑ https://s25.postimg.cc/v5553vnu7/Inscricao_Clube_Sega_Verso.jpg
  4. ↑ https://s25.postimg.cc/f9kwebmnj/Cart_o_Socio-_Clube_Sega-_Frente.JPG
  5. ↑ https://s25.postimg.cc/5fz3nrv5b/Carta_Clube_Sega_10-_Fevereiro-1993-by-ricponte_z.jpg
  6. ↑ https://s25.postimg.cc/hzpmxrtyn/Envelope_Clube_Sega.jpg
  7. ↑ https://s25.postimg.cc/ihpdrd8xb/Cart_o_Socio-_Clube_Sega-_Verso.JPG
  8. ↑ Mega Force, "Junho 1993" (PT; 1993-0x-xx), page 66
  9. ↑ https://i.imgur.com/K0N7fxPh.jpg
  10. ↑ https://i.imgur.com/ZxQOsd1.jpg
  11. ↑ https://en.wikipedia.org/wiki/Continente_(Supermarket)
  12. ↑ https://en.wikipedia.org/wiki/Jornal_de_Not%C3%ADcias
  13. ↑ https://en.wikipedia.org/wiki/Internet_in_Portugal
  14. ↑ 14.0 14.1 14.2 14.3 https://retroarquivo.wordpress.com/2024/11/01/catalogos-sega-93-94-4/
  15. ↑ https://retroarquivo.wordpress.com/2020/12/25/desdobravel-sega-novidades-natal/
  16. ↑ https://retroarquivo.wordpress.com/2020/09/13/pirataria-nao-obrigado/
  17. ↑ https://retroarquivo.wordpress.com/2020/11/27/desdobravel-sega-novidades-primavera/
  18. ↑ https://retroarquivo.wordpress.com/2020/09/25/desdobravel-sega-e-mais-emocao-verao-94/
  19. ↑ https://retroarquivo.wordpress.com/2022/12/09/flyer-sonic-3-manual-super-mario-bros-3/
  20. ↑ https://retroarquivo.wordpress.com/2020/11/06/desdobravel-sega-mega-drive-32x/
  21. ↑ https://retroarquivo.wordpress.com/2020/11/13/folheto-sega-bem-vindo-ao-proximo-nivel/
  22. ↑ https://retroarquivo.wordpress.com/2020/11/20/folheto-sega-bemvindo-ao-proximo-nivel-novidades-94/
  23. ↑ https://retroarquivo.wordpress.com/2020/10/16/folheto-sega-sonic-knuckles/
  24. ↑ https://retroarquivo.wordpress.com/2021/01/29/catalogo-clube-sega-primavera-95/
  25. ↑ 25.0 25.1 https://retroarquivo.wordpress.com/2024/05/17/catalogos-clube-sega-report-e-sega-shopping-clube/
  26. ↑ https://retroarquivo.wordpress.com/2021/06/04/catalogo-neste-natal-curte-sega/
  27. ↑ https://retroarquivo.wordpress.com/2024/06/14/catalogo-sega-saturn-a-realidade-faz-sempre-sofrer/
  28. ↑ https://retroarquivo.wordpress.com/2024/05/24/catalogo-sega-saturn-perigosamente-real/
  29. ↑ https://retroarquivo.wordpress.com/2024/06/21/catalogo-precos-imbativeis-sega/
  30. ↑ https://retroarquivo.wordpress.com/2020/12/11/catalogo-sega-natal-1996/
  31. ↑ https://retroarquivo.wordpress.com/2021/06/11/catalogo-top-games-97/
  32. ↑ 32.0 32.1 32.2 32.3 32.4 32.5 32.6 32.7 32.8 https://retroarquivo.wordpress.com/2024/05/10/cartas-do-sonic-clube-sega/


Sega clubs and official membership services
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